Exhibit_E_Hunden_Partners_Motocross_Feasibility_Study.pdf
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- Attached to
- LONG-TERM PUBLIC GROUND LEASE FOR PRIVATE DEVELOPMENT AND OPERATION OF A MOTOCROSS PARK IN EAST CENTRAL FLORIDA State and local contract opportunity
- Solicitation number
- 26-P-45PW
- Issued by
- Volusia County, Florida
About this file
Exhibit E: Hunden Partners Motocross Feasibility Study
This is a feasibility study document prepared by Hunden Partners for Volusia County, Florida, evaluating the development and operational viability of a regional motocross park on approximately 77 acres of county-owned property located on State Road 44, ten miles east of DeLand. The study analyzes market demand, operational models, and financial projections for the facility, which will serve as a regional destination for motocross racing, practice, training, and related motorized recreation. The property's strategic location places approximately 4 million residents within a 90-minute drive radius and positions the facility to capture year-round tourist traffic from major population centers including Orlando, Tampa, Jacksonville, and the Space Coast. The mandatory pre-proposal conference is scheduled for February 27, 2026, at 9:30 AM with a site visit to follow, and questions must be submitted by March 10, 2026, at 11:59 PM, with proposals due March 31, 2026, by 3:00 PM. The selected Concessionaire will enter into a thirty-year ground lease agreement with the County and assume full responsibility for all financing, development, operations, and maintenance at its sole expense, with construction required to commence following permit issuance and be completed within twenty-four months of the lease effective date.
The feasibility study projects initial construction costs of approximately $10.2 million with projected annual facility revenues ranging from approximately $184,743 to $9,909 by stabilization depending on the selected operational model. Respondents must propose an initial monthly rent of not less than $4,000 per month for the first five years with annual Consumer Price Index adjustments beginning in year five. The County will contribute up to $1.25 million from voter-approved ECHO program funds toward eligible infrastructure improvements, and the Concessionaire must demonstrate financial capacity through recent financial statements and letters of intent from financing sources or surety companies. Payment and performance bonds equal to one hundred percent of project costs and comprehensive insurance coverages, including workers' compensation, commercial general liability with minimum limits of $1,000,000 per occurrence and $5,000,000 general aggregate, commercial auto liability, excess liability of $5,000,000, and environmental site pollution liability of $2,000,000 per incident, must be secured before lease execution. No set-aside designations, disadvantaged enterprise restrictions, or incumbent vendors are identified in the solicitation documents. The project addresses a demonstrated market gap in the four-county region where no publicly owned motocross facility currently exists, indicating significant growth potential and limited competition.
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MOTOCROSS PROJECT OVERVIEW
The Hunden Partners Team (Hunden or Team), which includes sports facility experts from Sports Facilities Companies (SFC or SFA) and architects from Convergence Design (CD), was engaged to complete a market demand, financial feasibility, and pro forma study of a new sports tournament complex (Complex or Project) in Volusia County, Florida. The Team analyzed the sites under consideration by the County and aims to provide recommendations as to the optimal site, program, layout, and other key factors of the Project’s competitiveness.
The following chapter covers the motocross component of the Project given the market demand determined by Volusia County. Hunden projected the respective demand and financial model to show projected performance.
This also includes an economic, fiscal and employment impact analysis to show the projected return on investment to the community in terms of jobs, new spending and tax revenues generated by the Project.
Recommended Programming
Based on the demand determined by Volusia County, Hunden analyzed the opportunity for a new motocross facility within Volusia County, Florida. Hunden conducted numerous stakeholder and tournament organizer interviews that drove the recommended programming in conjunction with Volusia County’s wants and needs.
The following table shows the recommended elements and opportunities for a new motocross facility.
Table 1
A new motocross facility in Volusia County, Florida is recommended to offer two (2) full-sized, competitive MX (motocross) tracks to create a practice and tournament destination. Volusia County has determined that a new motocross facility has the opportunity to cater to the local market in addition to attracting visitors with open practice days throughout the week in addition to tournaments and events throughout the year. This would ultimately diversify the sports tourism offerings in Volusia County and target an untapped, niche market to generate hotel / RV room nights and visitor spending. A minimum of 50 RV slips is recommended to meet the demand for regional and national events based on comparable motocross facilities. Support amenities for the recommended facility include additional general parking, integral concessions and restrooms.
Recommended - Tomoka Farms
Element Motocross RV Slips
• Two (2) full.sized, competitive MX tracks 50 RV slips (minimum)
Quantity Additional general parking
Diversified sports tourism, untapped, niche A minimum of 50 RV slips is market recommended to meet the demand for . Hotel room night generation / visitor regional and national events spending from national events Charge on a per night basis with event
Opportunities . Cater to the local market in addition to attendees typically staying an average attracting visitors with open practice days of two (2) nights throughout the week Could Include up to 100 RV slips dependent on the site constraints hunden partners
Support Amenities
Integral concessions, restrooms, and parking needed In addition to RV slips Potential school / classroom onsite Local RV slips wtthin a 5-mlle radius of the site to be utilized for ancillary offsite sllps to meet the need
Volusia County Sports – Motocross Pro Forma © Hunden 2024
The following figure shows the proposed site at Tomoka Farms in Port Orange, Florida.
Figure 1
The proposed site consists of land owned by Volusia County, which was determined to be ideal for a new motocross facility in order to keep construction costs low. The Tomoka Farms site is located in Port Orange, Florida with proximity to Daytona Beach. The site is near major highways to provide ease of access for visitors such as Interstate-4 and Interstate-95.
The following figure shows the conceptual site plan for the Tomoka Farms site, as prepared by Convergence Design.
hunden partners
Figure 2
The site plan includes the recommended programming for a new motocross facility on the Tomoka Farms site.
The conceptual site plan includes the two (2) competitive, MX tracks with one short and one long. It also includes 50 RV slips with the potential for future expansion.
The following table details high-level cost estimates from Convergence Design based on order of magnitude.
Table 2
The recommended programming for the Tomoka Farms Site Motocross Facility is projected to cost approximately $10.2 million that could be divided into three phases of construction. This is largely attributed to the necessary sitework, grading and drainage necessary for the site in its current state. It is important that the initial phases create enough critical mass to attract tournaments and events in the first few years of operations.
Pro Forma – Scenario A
Hunden performed demand and financial projections, or a pro forma analysis for two scenarios for a new motocross facility. Scenario A includes the proposed programming for the Project as a publicly owned and operated facility. Hunden analyzed comparable motocross facilities in Florida that would serve as a baseline for performance for a new facility in Volusia County, in addition to conducting stakeholder interviews with track operators that is reflected in the following sections. Interview takeaways are summarized at the end.
The following table details the event projections for the Project.
Cost Estimates - Volusia County Motocross Facility Study Tomoka Farms Road Facilities
Qty. Item Construction Cost Soft Cost Total Project
Cost 1 Motocross Track Long $842,700 $210,675 $1,100,000 1 Motocross Track Short $542,500 $135,625 $700,000 1 Sitework, Grading & Drainage $1,916,939 $479,235 $2,400,000 250 Surface Parking (turf) $375,000 $93,750 $500,000 1 Pave Access Drive from Tomoka Farms Road $800,000 $200,000 $1,000,000 Sub Total Phase One $4,477,139 $1,119,285 $5,700,000 1 Potable Water Service $522,362 $127,638 $650,000 1 Electrical Service $200,000 $50,000 $250,000 50 Grass RV Spaces with Electric & Water Hookups $600,000 $150,000 $800,000 250 Additional Parking Spaces (turf) $375,000 $93,750 $500,000 Sub Total Phase Two $1,697,362 $421,388 $2,200,000 3 Restroom/Concessions Buildings $600,000 $150,000 $800,000 1 Pro Shop or Training Facility $420,000 $105,000 $500,000 1 Irrigation Well for Track Prep $80,000 $20,000 $100,000 250 Surface Parking (paved) $750,000 $187,500 $900,000 Sub Total Phase Three $1,850,000 $462,500 $2,300,000
Total Tomoka Farms Road Facilities Project Cost $8,024,501 $2,003,173 $10,200,000
Source: Convergence Design
Table 3
The Project is projected to primarily host practice days during the week and events on the weekends. The Project is expected to be open to the public for practice use during the week, three days per week, for an average of approximately 130 days per year upon stabilization in Year 5. This allows for necessary maintenance throughout the week to ensure that the track is not overused. Based on conversations with similar facilities and promoters for motocross events, the Project is projected to host 6 major events in Year 1 and reach 12 events per year by stabilization in Year 5. Motocross events are projected at two (2) days per event given the local and regional demand for these larger events that span across multiple days. There are some cases, where national events span across three (3) days, however, Hunden projected the average number of events and event days to remain conservative.
The following table details the projected average event attendance for practice days and event days.
Table 4
The major events will play a key role generating revenue for the facility, with practice hours catering to the local market. Hunden projected the number of average event attendance based on industry averages and event promoter feedback. Larger national events have the potential to host upward of 1,000 to 5,000 riders; however, those events are minimal and are not assumed to occur in the first few years of the facility opening.
The following table shows the average attendance by event type and the total attendance for the 30-year time frame shown.
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2030 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 10 Yr 20 Yr 30
Events by Type Motocross Practice (Open to Public) 96 110 125 130 130 130 130 130 130 Motocross Event 6 8 8 10 12 12 12 12 12 Total 102 118 133 140 142 142 142 142 142
Event Days by Type Days/Event Motocross Practice (Open to Public) 1.0 96 110 125 130 130 130 130 130 130 Motocross Event 2.0 12 16 16 20 24 24 24 24 24 Total 108 126 141 150 154 154 154 154 154
Source: Hunden Partners
Projected Event Attendance - Volusia County Motocross Facility
Event Avg Riders per Event
Spectator per Participant
Total Spectators
Total Attendance
Motocross Practice 65 -- -- 65 Motocross Practice (Season Pass) 16 -- -- 16 Motocross Event 500 1.8 875 1,375
Source: Hunden Partners hunden partners
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Table 5
The total attendance in Year 1 is projected at roughly 9,400 and is estimated to grow to nearly 35,600 by stabilization in Year 5. Hunden projected the facility to have season pass holders that primarily caters to the local market for practice use by assuming a percentage of the practice riders open to the public that would hold a season pass. In Year 1, it is assumed 18 percent of practice riders would have a season pass reaching nearly 25 percent upon stabilization. The majority of visitation is expected to come from the motocross events throughout the year, with roughly 27,000 in total attendance by stabilization.
The following table details the revenue projections for the Project.
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Average Attendance by Type Motocross Practice (Open to Public) 35 42 58 63 65 65 65 65 Motocross Practice (Season Pass Holders) 6 9 13 15 16 16 16 16 Motocross Event (Riders) 250 325 350 405 500 500 500 500 Motocross Event (Spectators) 375 569 613 709 875 875 875 875
Motocross Events (Total Att) 625 894 963 1,114 1,375 1,375 1,375 1,375 Motorcross Events (RV Slips) 50 50 50 50 50 50 50 50
Total Attendance by Type Motocross Practice (Open to Public) 2,755 3,604 5,619 6,252 6,408 6,408 6,408 6,408 Motocross Practice (Season Pass Holders Total Visits) 605 1,016 1,631 1,938 2,042 2,042 2,042 2,042 Motocross Practice (Season Pass Holders) 38 64 102 121 128 128 128 128 Motocross Event (Riders) 1,500 2,600 2,800 4,050 6,000 6,000 6,000 6,000 Motocross Event (Spectators) 4,500 9,100 9,800 14,175 21,000 21,000 21,000 21,000
Motocross Events (Total Attendance) 6,000 11,700 12,600 18,225 27,000 27,000 27,000 27,000 Total Attendance 9,398 16,384 19,952 26,536 35,578 35,578 35,578 35,578
Source: Hunden Partners
Table 6
Based on similar facilities and event data, Hunden projected revenue generated from ticket prices, concessions, and parking / overnight RV utilization based on the event type and attendee. Gross entry fee (ticket prices) revenue is projected to account for the majority of total revenue. Parking for the facility was estimated at $100 per night for RVs and $10 per day for vehicle onsite parking. A season pass costs $375 in Year 1 and is adjusted with inflation each year, which is assumed that a rider would have to go the facility 16 times per year to break even. The total concessions and catering gross revenue shown is what is projected to be generated onsite, with an assumed third-party vendor responsible for the concessions. It is typical for a sports facility to work with third-party vendors and then receive a percentage of sales generated onsite, which is shown in the table below.
The following table details the Project’s proforma for Scenario A.
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Avg. Ticket Price/ Entry Fee Per Event Type Motocross Practice (Open to Public) 25$ 26$ 27$ 27$ 28$ 33$ 44$ 59$ Motocross Practice (Season Pass Holders) 375$ 383$ 390$ 398$ 406$ 448$ 546$ 666$ Motocross Event (Rider Entry) 50$ 52$ 53$ 55$ 56$ 65$ 88$ 118$ Motocross Event (Spectator Entry) 15$ 15$ 16$ 16$ 17$ 20$ 26$ 35$
Gross Entry Fee Revenue Motocross Practice (Open to Public) 68,880$ 92,793$ 149,043$ 170,785$ 180,304$ 209,022$ 280,908$ 377,517$ Motocross Practice (Season Pass Holders) 14,175$ 24,298$ 39,759$ 48,210$ 51,807$ 57,199$ 69,725$ 84,994$ Motocross Event (Rider Entry) 75,000$ 133,900$ 148,526$ 221,277$ 337,653$ 391,432$ 526,052$ 706,970$ Motocross Event (Spectator Entry) 67,500$ 140,595$ 155,952$ 232,341$ 354,535$ 411,004$ 552,354$ 742,318$
Total 225,555$ 391,586$ 493,280$ 672,613$ 924,299$ 1,068,656$ 1,429,039$ 1,911,799$
Concessions/Catering Gross Motocross Practice (Open to Public) 12,398$ 16,703$ 26,828$ 30,741$ 32,455$ 37,624$ 50,563$ 67,953$ Motocross Practice (Season Pass Holders) 454$ 785$ 1,297$ 1,589$ 1,724$ 1,998$ 2,686$ 3,609$ Motocross Event (Rider Entry) 9,000$ 16,068$ 17,823$ 26,553$ 40,518$ 46,972$ 63,126$ 84,836$ Motocross Event (Spectator Entry) 63,000$ 131,222$ 145,555$ 216,852$ 330,900$ 383,603$ 515,531$ 692,830$ Total 12,398$ 16,703$ 191,504$ 275,735$ 405,596$ 470,197$ 631,906$ 849,229$
Parking / Overnight Camping Revenue Motocross Event (Camping) 60,000$ 82,400$ 84,872$ 109,273$ 135,061$ 156,573$ 210,421$ 282,788$ Parking 5,000$ 5,150$ 5,305$ 5,464$ 5,628$ 6,524$ 8,768$ 11,783$ Total 65,000$ 87,550$ 90,177$ 114,736$ 140,689$ 163,097$ 219,188$ 294,571$
Source: Hunden Partners hunden
Hunden projects the motocross facility to operate a net operating profit based on the revenue projections and expenses allocated upon stabilization in Year 5. Motocross entry fee revenue is expected to generate the most revenue, followed by sponsorship revenue and event parking / RV camping revenue. Hunden assumed a third-party catering company for concessions with net concessions allocated to the facility. Repairs & maintenance of the track and facility are projected to be the highest expense besides salaries, wages and benefits given the event projections. Scenario A projects the revenue streams and expenses as a publicly owned and operated facility, which is why there is no management fee represented and expenses are significant. The Project is expected to be a huge economic impact driver for the community accommodating significant demand with limited existing supply within the area.
Economic, Fiscal & Employment Impact Analysis – Scenario A
Hunden uses the IMPLAN input-output multiplier model, which determines the level of additional activity in the local economy due to additional inputs. For example, for every dollar of direct new spending in Volusia County, the IMPLAN model provides multipliers for the indirect and induced spending that will result.
The net new and recaptured direct spending discussed earlier in the chapter is considered to be the Direct Impact.
From the direct spending figures, further impact analyses will be completed.
§ Indirect Impacts are the supply of goods and services resulting from the initial direct spending. For example, a visitor’s direct expenditure on a hotel room causes the hotel to purchase linens and other items from suppliers. The portion of these hotel purchases that are within the local economy is considered an indirect economic impact.
Volusia County - Motocross Track Proforma
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Revenues Motocross Entry Fee Revenue 225,555$ 391,586$ 493,280$ 672,613$ 924,299$ 1,068,656$ 1,429,039$ 1,911,799$ Motocross Event - Sponsorship Revenue 108,000$ 148,320$ 152,770$ 196,691$ 243,110$ 281,831$ 378,757$ 509,018$ Motorsport Event - Net Concessions 4,339$ 5,846$ 67,026$ 96,507$ 141,959$ 164,569$ 221,167$ 297,230$ Motocross Event - Parking / Camping Revenue 65,000$ 87,550$ 90,177$ 114,736$ 140,689$ 163,097$ 219,188$ 294,571$ Motocross - Other 12,000$ 12,360$ 12,731$ 13,113$ 13,506$ 15,657$ 21,042$ 28,279$
Total 414,894$ 645,662$ 815,983$ 1,093,660$ 1,463,562$ 1,693,810$ 2,269,194$ 3,040,897$
Expenses Salaries, Wages & Benefits 598,175$ 616,120$ 634,604$ 653,642$ 673,251$ 780,483$ 1,048,903$ 1,409,639$ General & Admin 50,000$ 51,500$ 53,045$ 54,636$ 56,275$ 65,239$ 87,675$ 117,828$ Utilities 62,500$ 64,375$ 66,306$ 68,295$ 70,344$ 81,548$ 109,594$ 147,285$ Repairs & Maintenance 165,000$ 169,950$ 175,049$ 180,300$ 185,709$ 215,288$ 289,328$ 388,833$
CAPEX 448,500$ 161,415$ 122,397$ 164,049$ 219,534$ 254,072$ 340,379$ 456,135$
Insurance 15,789$ 27,411$ 34,530$ 47,083$ 64,701$ 74,806$ 100,033$ 133,826$ Management Fee (% of Revenue) -$ -$ -$ -$ -$ -$ -$ -$ Other 8,000$ 8,240$ 8,487$ 8,742$ 9,004$ 10,438$ 14,028$ 18,853$
Total 1,347,964$ 1,099,012$ 1,094,418$ 1,176,747$ 1,278,819$ 1,481,873$ 1,989,941$ 2,672,398$
Net Operating Income - Motocross Operations (933,069)$ (453,350)$ (278,435)$ (83,087)$ 184,743$ 211,937$ 279,253$ 368,498$
Source: Hunden Partners hunden partners
§ Induced Impacts embody the change in spending due to the personal expenditures by employees whose incomes are affected by direct and indirect spending. For example, a waitress at a restaurant may have more personal income as a result of the induced customer’s visit. The amount of the increased income that the employee spends in the area is considered an induced impact.
§ Fiscal Impacts represent the incremental tax revenue collected by Volusia County and the state of Florida due to the net new economic activity. The fiscal impact represents the government’s share of total economic benefit. The most relevant tax streams that flows directly to the Volusia County include sales tax and tourism development tax on lodging accommodations.
§ Employment Impacts include the incremental employment provided not only onsite, but due to the spending associated with it. For example, the direct, indirect and induced impacts generate spending, support new and ongoing businesses, and ultimately result in ongoing employment for citizens.
Hunden will show the number of ongoing jobs supported by the project and provide the resulting income generated.
The following table details the projections for daytrip visitors and overnights generated from the Project.
Table 7
Given the nature of the facility’s utilization for practice days, the majority of visitors are expected to be day trippers for the motocross practice days or staying onsite with the RV slips for motocross events. The remaining visitors that are not day trippers or staying on site are projected to generate hotel room nights totaling nearly 2,800 in Year 1. Upon stabilization in Year 5, the Project is projected to generate nearly 12,400 annual room nights, with roughly 12,150 room nights generated from the major motocross events.
The following table shows the net new spending over the 30-year time frame as a result of the Project.
Impact Inputs & Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
% and # Daytrips Motocross Events 3,300 6,435 6,930 10,024 14,850 14,850 14,850 14,850 Motocross Practice (Open to Public) 2,737 3,594 5,607 6,245 6,405 6,405 6,405 6,405
Total 6,037 10,029 12,537 16,269 21,255 21,255 21,255 21,255
% Daytrips Net New to Volusia County (induced & recaptured)
Motocross Events 2,970 5,792 6,237 9,021 13,365 13,365 13,365 13,365 Motocross Practice (Open to Public) 2,600 3,414 5,327 5,933 6,085 6,085 6,085 6,085
Total 5,570 9,206 11,564 14,954 19,450 19,450 19,450 19,450
% and # Overnights (in hotels)
Motocross Events 2,700 5,265 5,670 8,201 12,150 12,150 12,150 12,150 Motocross Practice (Open to Public) 67 92 145 164 169 169 169 169
Total 2,767 5,357 5,815 8,365 12,319 12,319 12,319 12,319
Source: Hunden Partners hunden partners
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Table 8
As a result of the Project, the area will experience new visitors for events and practices that would not have visited the market otherwise. These net new visitors will spend money in Volusia County, supporting the local economy. Hunden classifies spending in five categories: food & beverage, lodging, retail, transportation and other. The “other” category includes ticket sales and entertainment spending onsite and offsite. Hunden projects direct net new spending will total nearly $182 million over the 30-year time frame. As net new direct spending trickles through the local economy, it generates induced and indirect spending. Combined total net new spending is expected to surpass $293 million over 30 years.
The following table shows the tax impacts generated from new spending due to the Project.
Table 9
As a result of the Project, the area will experience new visitors for events and practices that would not have visited the market otherwise. These net new visitors will spend money in Volusia County, supporting the local economy. Hunden projected the capturable taxes from spending with the Volusia County sales tax of approximately 0.5 percent and the tourist development tax on lodging and overnight stays of approximately 6 percent. Over the 30-year time period shown, the taxes are expected to generate nearly $1.9 million as a result of the Project and visitation. The table below does not include tax impacts from construction, which is shown in the next table.
The following table shows the construction impacts generated from the Project.
Direct Net New Spending to Volusia County (000s)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Total Food & Beverage 154$ 278$ 505$ 717$ 1,037$ 1,202$ 1,615$ 2,171$ 41,626$ Lodging 63$ 86$ 91$ 316$ 449$ 520$ 699$ 940$ 17,864$ Retail 94$ 172$ 209$ 291$ 413$ 479$ 643$ 865$ 16,690$ Transportation 325$ 590$ 719$ 1,000$ 1,412$ 1,637$ 2,200$ 2,956$ 57,070$ Other 292$ 515$ 641$ 880$ 1,222$ 1,414$ 1,893$ 2,535$ 49,188$ Total 928$ 1,641$ 2,165$ 3,204$ 4,533$ 5,252$ 7,051$ 9,467$ 182,438$
Source: Hunden Partners
Direct, Indirect & Induced Spending to Volusia County (000s)
Direct 928$ 1,641$ 2,165$ 3,204$ 4,533$ 5,252$ 7,051$ 9,467$ 182,438$ Indirect 345$ 610$ 805$ 1,194$ 1,692$ 1,961$ 2,633$ 3,536$ 68,118$ Induced 227$ 404$ 522$ 752$ 1,061$ 1,229$ 1,649$ 2,213$ 42,718$ Total 1,501$ 2,655$ 3,492$ 5,150$ 7,285$ 8,441$ 11,333$ 15,217$ 293,274$
Source: Hunden Partners
Fiscal Impact - Tax Impacts from New Spending (000s)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Total
Capturable Taxes Sales Tax - County (0.5%) 4$ 8$ 10$ 14$ 20$ 24$ 32$ 43$ 823$ Tourist Development Tax - County (6.0%) 4$ 5$ 5$ 19$ 27$ 31$ 42$ 56$ 1,072$ Total 8$ 13$ 16$ 33$ 47$ 55$ 74$ 99$ 1,895$ partners
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Table 10
Hunden assumed that 20 percent of the Project’s total labor and materials would be sourced from within the county. The one-time construction impacts are shown with the projected construction cost of approximately $10.2 million that would generate roughly $4,080 in county sales tax. The construction impacts remain the same regardless of the scenario analyzed.
The following table is a summary of the 30-year impacts generated by Scenario A of the Project.
Table 11
Over 30 years, the Project is expected to generate more than $293 million in net new spending, $131 million in net new earnings and 38 net new full-time equivalent jobs.
Construction Impacts Development Cost (millions)
Labor (60%) $6.1 Materials (40%) $4.1 Total $10.2
Construction Jobs
Taxes Generated (000s) Sales Tax - County (0.5%) $4.08
Source: Hunden Partners
30-Yr. Impacts - Volusia County Motocross
Net New Spending (millions) Direct $182 Indirect $68 Induced $43
Total $293 Net New Earnings (millions)
From Direct $89 From Indirect $24 From Induced $18
Total $131 Net New FTE Jobs Actual
From Direct 23 From Indirect 9 From Induced 5
Total 38
Capturable Taxes (millions) Sales Tax - County (0.5%) $0.8 Tourist Development Tax - County (6.0%) $1.1 Total $1.9
Source: Hunden Partners
Local capturable taxes include sales tax at 0.5 percent and tourist development tax at 6 percent. Over 30 years, Volusia County is expected to experience $1.9 million from sales tax and tourist development tax generated from hotel room nights and overnight RV accommodations, both onsite and offsite. As shown in the table above, the Project under Scenario A does not fully recover the initial construction costs from taxes generated over the 30-year period. However, it is projected to generate substantial direct, indirect and induced economic impact for the local market.
Pro Forma – Scenario B
Scenario B includes the proposed programming for the Project as a privately managed facility that is publicly owned. In this scenario, it is likely that a privately managed facility would attract a higher caliber of events at the regional and national level and require less overhead from the public sector.
The following table details the event projections for the Project.
Table 12
Similar to Scenario A, the Project is projected to primarily host practice days during the week and events on the weekends. The Project is expected to be open to the public for practice use during the week, open three days per week, for an average of approximately 135 days per year upon stabilization in Year 5. Based on conversations with similar facilities and promoters for motocross events, the Project is projected to host 6 major events in Year 1 and reach 14 events per year by stabilization in Year 5. Motocross events are projected at two
(2) days per event given the local and regional demand for these larger events that span across multiple days.
There are some cases, where national events span across three (3) days, however, Hunden projected the average number of events and event days to remain conservative.
The following table details the projected average event attendance for practice days and event days.
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Events by Type Motocross Practice (Open to Public) 96 110 125 130 135 135 135 135 Motocross Event 6 8 10 11 14 14 14 14 Total 102 118 135 141 149 149 149 149
Event Days by Type Motocross Practice (Open to Public) 96 110 125 130 135 135 135 135 Motocross Event 12 16 20 22 28 28 28 28 Total 108 126 145 152 163 163 163 163
Source: Hunden Partners hunden partners
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Table 13
The major events will play a key role generating revenue for the facility, with practice hours catering to the local market. Hunden projected the number of average event attendance based on industry averages and event promoter feedback with an average of 550 riders per motocross event. Larger national events have the potential to host upward of 1,000 to 5,000 riders, which increases the overall average in Scenario B from Scenario A.
The following table shows the average attendance by event type and the total attendance for the 30-year time frame shown.
Table 14
The total attendance in Year 1 is projected at roughly 9,400 and is estimated to grow to more than 43,500 by stabilization in Year 5. As a privately managed facility, the caliber of events is expected to be greater with roughly 550 riders per event, on average. Hunden assumed the same methodology for season pass holders as Scenario A for Scenario B. Motocross events are projected to attract the majority of visitation for the facility, with roughly 34,650 in total attendance by stabilization in Year 5.
The following table details the revenue projections for the Project.
Projected Event Attendance - Volusia County Motocross Facility
Event Avg Riders per Event
Spectator per Participant
Total Spectators
Total Attendance
Motocross Practice 65 -- -- 65 Motocross Practice (Season Pass) 16 -- -- 16 Motocross Event 550 1.8 963 1,513
Source: Hunden Partners
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Average Attendance by Type Motocross Practice (Open to Public) 35 42 58 63 65 65 65 65 Motocross Practice (Season Pass Holders) 6 9 13 15 16 16 16 16 Motocross Event (Riders) 250 325 375 430 550 550 550 550 Motocross Event (Spectators) 375 569 656 753 963 963 963 963
Motocross Events (Total Att) 625 894 1,031 1,183 1,513 1,513 1,513 1,513
Total Attendance by Type Motocross Practice (Open to Public) 2,755 3,604 5,619 6,252 6,654 6,654 6,654 6,654 Motocross Practice (Season Pass Holders Total Visits) 605 1,016 1,631 1,938 2,121 2,121 2,121 2,121 Motocross Practice (Season Pass Holders) 38 64 102 121 133 133 133 133 Motocross Event (Riders) 1,500 2,600 3,750 4,730 7,700 7,700 7,700 7,700 Motocross Event (Spectators) 4,500 9,100 13,125 16,555 26,950 26,950 26,950 26,950
Motocross Events (Total Attendance) 6,000 11,700 16,875 21,285 34,650 34,650 34,650 34,650 Total Attendance 9,398 16,384 24,227 29,596 43,558 43,558 43,558 43,558
Source: Hunden Partners hunden partners
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Based on similar facilities and event data, Hunden projected revenue generated from ticket prices, concessions, and parking / overnight RV utilization based on the event type and attendee. Gross entry fee (ticket prices) revenue is projected to account for the majority of total revenue. Parking for the facility was estimated at $100 per night for RVs and $10 per day for vehicle onsite parking. The assumption for season pass holders is the same in Scenario B with a single pass projected to cost $375 in Year 1 and adjusted with inflation each year thereafter.
The following table details the Project’s proforma for Scenario B.
Volusia County - Motocross Projections
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Avg. Ticket Price/ Entry Fee Per Event Type Motocross Practice (Open to Public) 25$ 26$ 27$ 27$ 28$ 33$ 44$ 59$ Motocross Practice (Season Pass Holders) 375$ 383$ 390$ 398$ 406$ 448$ 546$ 666$ Motocross Event (Rider Entry) 50$ 52$ 53$ 55$ 56$ 65$ 88$ 118$ Motocross Event (Spectator Entry) 15$ 15$ 16$ 16$ 17$ 20$ 26$ 35$
Gross Entry Fee Revenue Motocross Practice (Open to Public) 68,880$ 92,793$ 149,043$ 170,785$ 187,239$ 217,061$ 291,712$ 392,037$ Motocross Practice (Season Pass Holders) 14,175$ 24,298$ 39,759$ 48,210$ 53,799$ 59,399$ 72,407$ 88,263$ Motocross Event (Rider Entry) 75,000$ 133,900$ 198,919$ 258,430$ 433,321$ 502,338$ 675,100$ 907,278$ Motocross Event (Spectator Entry) 67,500$ 140,595$ 208,865$ 271,351$ 454,987$ 527,455$ 708,855$ 952,642$
Total 225,555$ 391,586$ 596,585$ 748,776$ 1,129,346$ 1,306,252$ 1,748,073$ 2,340,219$
Concessions/Catering Gross Motocross Practice (Open to Public) 12,398$ 16,703$ 26,828$ 30,741$ 33,703$ 39,071$ 52,508$ 70,567$ Motocross Practice (Season Pass Holders) 454$ 785$ 1,297$ 1,589$ 1,790$ 2,075$ 2,789$ 3,748$ Motocross Event (Rider Entry) 9,000$ 16,068$ 23,870$ 31,012$ 51,999$ 60,281$ 81,012$ 108,873$ Motocross Event (Spectator Entry) 63,000$ 131,222$ 194,940$ 253,261$ 424,654$ 492,291$ 661,598$ 889,132$ Total 12,398$ 16,703$ 246,936$ 316,603$ 512,146$ 593,718$ 797,907$ 1,072,320$
Parking / Overnight Camping Revenue Motocross Event (Camping) 60,000$ 82,400$ 106,090$ 120,200$ 157,571$ 182,668$ 245,491$ 329,919$ Parking 5,000$ 5,150$ 5,305$ 5,464$ 5,628$ 6,524$ 8,768$ 11,783$ Total 65,000$ 87,550$ 111,395$ 125,664$ 163,199$ 189,192$ 254,258$ 341,702$
Source: Hunden Partners hunden
Hunden projects the motocross facility to operate a net operating profit based on the revenue projections and expenses allocated starting in Year 4. Motocross entry fee revenue is expected to generate the most revenue, followed by sponsorship revenue and event parking / RV camping revenue. Hunden assumed a third-party catering company for concessions. Repairs & maintenance of the track and facility are projected to be the highest expense given the event projections aside from salaries, wages and benefits. The Project is expected to be a huge economic impact driver for the community accommodating significant demand with limited existing supply within the area.
Economic, Fiscal & Employment Impact Analysis – Scenario B
The following table details the projections for daytrip visitors and overnights generated from the Project.
Volusia County - Motocross Track Proforma
2025 2026 2027 2028 2029 2034 2044 2054 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 10 Yr 20 Yr 30
Revenues Motocross Entry Fee Revenue 225,555$ 391,586$ 596,585$ 748,776$ 1,129,346$ 1,306,252$ 1,748,073$ 2,340,219$ Motocross Event - Sponsorship Revenue 150,000$ 206,000$ 265,225$ 300,500$ 393,928$ 456,671$ 613,727$ 824,798$ Motorsport Event - Net Concessions 4,339$ 5,846$ 86,427$ 110,811$ 179,251$ 207,801$ 279,267$ 375,312$ Motocross Event - Parking / Camping Revenue 65,000$ 87,550$ 111,395$ 125,664$ 163,199$ 189,192$ 254,258$ 341,702$ Motocross - Other 12,000$ 12,360$ 12,731$ 13,113$ 13,506$ 15,657$ 21,042$ 28,279$
Total 456,894$ 703,342$ 1,072,363$ 1,298,863$ 1,879,230$ 2,175,573$ 2,916,368$ 3,910,310$
Expenses Salaries, Wages & Benefits 525,175$ 540,930$ 557,158$ 573,873$ 591,089$ 685,234$ 920,898$ 1,237,609$ General & Admin 50,000$ 51,500$ 53,045$ 54,636$ 56,275$ 65,239$ 87,675$ 117,828$ Utilities 62,500$ 64,375$ 66,306$ 68,295$ 70,344$ 81,548$ 109,594$ 147,285$ Repairs & Maintenance 165,000$ 169,950$ 175,049$ 180,300$ 185,709$ 215,288$ 289,328$ 388,833$
CAPEX 448,500$ 175,835$ 160,854$ 194,829$ 281,885$ 326,336$ 437,455$ 586,547$
Insurance 15,789$ 27,411$ 41,761$ 52,414$ 79,054$ 91,438$ 122,365$ 163,815$ Management Fee (% of Revenue) 54,827$ 84,401$ 128,684$ 155,864$ 225,508$ 261,069$ 349,964$ 469,237$ Other 8,000$ 8,240$ 8,487$ 8,742$ 9,004$ 10,438$ 14,028$ 18,853$
Total 1,329,791$ 1,122,643$ 1,191,344$ 1,288,954$ 1,498,868$ 1,736,589$ 2,331,308$ 3,130,008$
Net Operating Income - Motocross Operations (872,897)$ (419,301)$ (118,981)$ 9,909$ 380,362$ 438,984$ 585,060$ 780,302$
Source: Hunden Partners
Table 15
Given the nature of the facility’s utilization for practice days, the majority of visitors are expected to be day trippers for the motocross practice days or staying onsite with the RV slips for motocross events. The remaining visitors that are not day trippers or staying on site are projected to generate hotel room nights totaling nearly 2,800 in Year 1. Upon stabilization in Year 5, the Project is projected to generate nearly 15,800 annual room nights, with roughly 15,600 room nights generated from the major motocross events.
The following table shows the net new spending over the 30-year time frame as a result of the Project.
Table 16
As a result of the Project, the area will experience new visitors for events and practices that would not have visited the market otherwise. These net new visitors will spend money in Volusia County, supporting the local economy. Hunden classifies spending in five categories: food & beverage, lodging, retail, transportation and other. The “other” category includes ticket sales and entertainment spending onsite and offsite. Hunden projects
% and # Daytrips Motocross Events 3,300 6,435 9,281 11,707 19,058 19,058 19,058 19,058 Motocross Practice (Open to Public) 2,737 3,594 5,607 6,245 6,651 6,651 6,651 6,651
Total 6,037 10,029 14,888 17,952 25,709 25,709 25,709 25,709
% Daytrips Net New to Volusia County (induced & recaptured)
Motocross Events 2,970 5,792 8,353 10,536 17,152 17,152 17,152 17,152 Motocross Practice (Open to Public) 2,600 3,414 5,327 5,933 6,319 6,319 6,319 6,319
Total 5,570 9,206 13,680 16,469 23,470 23,470 23,470 23,470
% and # Overnights (in hotels)
Motocross Events 2,700 5,265 7,594 9,578 15,593 15,593 15,593 15,593 Motocross Practice (Open to Public) 67 92 145 164 176 176 176 176
Total 2,767 5,357 7,739 9,742 15,768 15,768 15,768 15,768
Food & Beverage 154$ 278$ 641$ 817$ 1,299$ 1,506$ 2,024$ 2,720$ 51,979$ Lodging 63$ 86$ 112$ 361$ 560$ 649$ 872$ 1,172$ 22,196$ Retail 94$ 172$ 260$ 329$ 513$ 594$ 799$ 1,073$ 20,619$ Transportation 325$ 590$ 892$ 1,127$ 1,750$ 2,028$ 2,726$ 3,663$ 70,386$ Other 292$ 515$ 782$ 984$ 1,501$ 1,737$ 2,327$ 3,118$ 60,172$ Total 928$ 1,641$ 2,687$ 3,618$ 5,622$ 6,514$ 8,747$ 11,747$ 225,351$
Direct 928$ 1,641$ 2,687$ 3,618$ 5,622$ 6,514$ 8,747$ 11,747$ 225,351$ Indirect 345$ 610$ 1,000$ 1,350$ 2,100$ 2,434$ 3,269$ 4,391$ 84,199$ Induced 227$ 404$ 646$ 848$ 1,313$ 1,521$ 2,042$ 2,742$ 52,667$ Total 1,501$ 2,655$ 4,333$ 5,815$ 9,035$ 10,469$ 14,058$ 18,879$ 362,217$
Source: Hunden Partners hunden partners
I I I I I I I I I
I I direct net new spending will total more than $225 million over the 30-year time frame. As net new direct spending trickles through the local economy, it generates induced and indirect spending. Combined total net new spending is expected to surpass $362 million over 30 years.
The following table shows the tax impacts generated from new spending due to the Project.
Table 17
As a result of the Project, the area will experience new visitors for events and practices that would not have visited the market otherwise. These net new visitors will spend money in Volusia County, supporting the local economy. Hunden projected the capturable taxes from spending with the Volusia County sales tax of approximately 0.5 percent and the tourist development tax on lodging and overnight stays of approximately 6 percent. Over the 30-year time period shown, the taxes are expected to generate more than $2.3 million as a result of the Project and visitation. The construction impacts remain the same for Scenario B since the construction costs does not change from Scenario A.
The following table is a summary of the 30-year impacts generated by Scenario B of the Project.
Table 18
Fiscal Impact - Tax Impacts from New Spending (000s)
Capturable Taxes Sales Tax - County (0.5%) 4$ 8$ 13$ 16$ 25$ 29$ 39$ 53$ 1,016$ Tourist Development Tax - County (6.0%) 4$ 5$ 7$ 22$ 34$ 39$ 52$ 70$ 1,332$ Total 8$ 13$ 20$ 38$ 59$ 68$ 92$ 123$ 2,348$
30-Yr. Impacts - Volusia County Motocross
Net New Spending (millions) Direct $225 Indirect $84 Induced $53
Total $362 Net New Earnings (millions)
From Direct $110 From Indirect $30 From Induced $23
Total $162 Net New FTE Jobs Actual
From Direct 29 From Indirect 12 From Induced 7
Total 47
Capturable Taxes (millions) Sales Tax - County (0.5%) $1.0 Tourist Development Tax - County (6.0%) $1.3 Total $2.3
Source: Hunden Partners
Over 30 years, the Project is expected to generate more than $362 million in net new spending, $162 million in net new earnings and 47 net new full-time equivalent jobs. Local capturable taxes include sales tax at 0.5 percent and tourist development tax at 6 percent. Over 30 years, Volusia County is expected to experience $2.3 million from sales tax and tourist development tax generated from hotel room nights and overnight RV accommodations, both onsite and offsite.
Stakeholder Interviews & Feedback
MotoBros – Okeechobee MX
Hunden interviewed the owner of Okeechobee MX to better understand the performance of the facility and the motocross market in Florida, in general. The following key implications were drawn:
§ Motocross Growth: The remarkable growth that motocross has seen in Florida is mainly attributed to the increasing number of tracks that are being built, also known as the “if you build it, they will come” scenario. It will be important, however, to ensure that new track developments are spread out across Florida to prevent oversupply.
§ Operations: The track is open five days a week for practice and hosts around eight to nine events annually, which are all through different race promoters. People most often come to the track on the Friday before an event and camp throughout the weekend.
§ Race Attendance: Local races tend to attract anywhere from 300 to 600 riders, while large motocross events attract approximately 5,000. In total, a motocross event with 5,000 riders could bring in up to 50,000 people for the weekend. The more challenging aspect about motocross compared to BMX is that there is essentially one major event in Florida, which is the Mini O’s race.
§ RV Parking: In order to achieve significant attendance numbers at an event, the most important amenity a motocross track needs to offer is RV parking with at least 50-100 spots. The greatest issue that Okeechobee MX struggles with is its lack of parking.
§ Amenities: Ultimately, a track will want to offer as many amenities as possible. A training facility would especially create a lot of synergy with the schooling aspect. However, a concession facility has high costs between operating the facility, equipment, etc. It is probably most efficient for a track to bring in third-party food tucks during events.
Gatorback Cycle Park
Hunden interviewed staff at Gatorback Cycle Park to better understand the motocross market in Florida. The following key implications were drawn:
§ Operations: Gatorback Cycle Park, which currently has two tracks, strictly hosts events and does not offer open practice. Personally, open practice is not great for Gatorback’s business since there are already several other tracks to practice at.
§ Gold Cup Series: Gatorback usually hosts two Gold Cup races in the fall, with other tracks including Orlando MX Park and Okeechobee MX also hosting Gold Cup races. Additionally, Gatorback tends to host one or two of these races in January or February. These events typically involve a practice day on Saturday and races on Sunday, with about 95% of riders being amateurs.
§ Mini O’s: The track hosts the annual Mini O’s event around Thanksgiving, which achieves roughly 6,000 entries. Mini O’s generates significant activity for the track. In addition to Mini O’s, Gatorback hosts a regional event every other year in June.
§ Fees: It costs amateur riders $30 to practice on Saturday and $35 to race on Sunday. All race attendees must purchase a ticket for admission, which are around $35 if purchased on Friday and $30 if purchased on Saturday or Sunday. These tickets are a one-time fee for the entire weekend.
RV parking is also offered during events for approximately $125 for the weekend.
Council Direction
The following scenarios were analyzed and provided based on the market opportunities for a new motocross track in Volusia County, Florida.
§ Scenario A County Built and County Operated Facility: Competitively bid design and construction. Bid would include professional design of the motocross facility and construction. The County would purchase track maintenance equipment, hire staff to operate and maintain track and manage events.
§ Scenario B County Built with Private Investor / Operator: Bid would include all elements of Scenario A, except the track would be operated and maintained by the contract or private management. Contractor would also be required to use their own track maintenance equipment.
The County would provide a long-term lease to the contractor and contractor would pay the County a percentage of track profits.
§ Scenario C Land Lease to Private Developer and Operator: Request proposals for the development, lease and operation of the facility. The County would provide a long-term lease and the contractor would pay an annual lease to the County. The County may fund site readiness improvements to make the parcel more attractive to a private developer.
P h a s e 2 M o t o c r o s s
J a n u a r y 2 6 , 2 0 2 4
Volusia County, Florida Pro Forma & Impact hunden partners
SPORTs-FACTLITIES
ADVISORY _.,
Executive Summary
3hunden.com | © 2024 Hunden
Introduction The Hunden Partners Team (Hunden or Team), which includes sports facility experts from Sports Facilities Companies (SFC or SFA) and architects from Convergence Design (CD), was engaged to complete a market demand, financial feasibility, and pro forma study of a new sports tournament complex (Complex or Project) in Volusia County, Florida.
The Team analyzed the sites under consideration by the County and aims to provide recommendations as to the optimal site, program, layout, and other key factors of the Project’s competitiveness. The following slides cover the motocross component of the Project and the respective demand and financial model to show projected performance. This also includes an economic, fiscal and employment impact analysis to show the projected return on investment to the community in terms of jobs, new spending and tax revenues generated by the Project.
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Recommended – Tomoka Farms
Element Motocross RV Slips Support Amenities
Quantity § Two (2) full-sized, competitive MX tracks § 50 RV slips (minimum)
§ Additional general parking
Opportunities
§ Diversified sports tourism, untapped, niche market
§ Hotel room night generation / visitor spending from national events
§ Cater to the local market in addition to attracting visitors with open practice days throughout the week
§ A minimum of 50 RV slips is recommended to meet the demand for regional and national events
§ Charge on a per night basis with event attendees typically staying an average of two (2) nights
§ Could include up to 100 RV slips dependent on the site constraints
§ Integral concessions, restrooms, and parking needed in addition to RV slips
§ Potential school / classroom onsite § Local RV slips within a 5-mile radius of the site to be utilized for ancillary offsite slips to meet the need
Recommendations Market Three (Motocross) - Asset Analysis hunden partners
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Proposed Site – Tomoka Farms
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Conceptual Site Plan – Tomoka Farms ~ NCE CONW,9
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Cost Estimates The adjacent table details high-level cost estimates from Convergence Design based on order of magnitude.
The recommended programming for the Tomoka Farms Site Motocross Facility is projected to cost approximately $8.7 million. This is largely attributed to the necessary sitework, grading and drainage necessary for the site in its current state.
Cost Estimates - Volusia County Motocross Facility Study Tomoka Farms Road Facilities
Qty. Item Construction Cost Soft Cost Total Project
Cost 1 Motocross Track Long $842,700 $210,675 $1,100,000 1 Motocross Track Short $542,500 $135,625 $700,000 3 Restroom/Concessions Buildings $600,000 $150,000 $800,000 1 Pro Shop $420,000 $105,000 $500,000 22 Ft. Internal Drive $827,156 $206,789 $1,000,000 1 Sitework, Grading & Drainage $1,916,939 $479,235 $2,400,000 50 RV Pad with Utility Hookup $600,000 $150,000 $800,000 250 Surface Parking (paved) $750,000 $187,500 $900,000 250 Surface Parking (turf) $375,000 $93,750 $500,000
Total Tomoka Farms Road Facilities $6,874,295 $1,718,574 $8,700,000
Source: Convergence Design
Regional Supply Visitation
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Location: Okeechobee, FL
Owner/Operator: MotoBros
Facility Features:
§ 2 full-sized raced tracks, 1 peewee youth track
§ 50 RV parking spaces
§ Restrooms with showers, check-in building, bleachers, pro-shop, concessions, open parking area
Practice & Race Fees
§ $15 practice fee
§ $35 race fee per rider
§ $30-35 one-time race admission fee for all attendees
§ $125 for RV parking
Notes:
Okeechobee MX is an 80-acre facility that is open five days a week for practice and hosts around eight to nine annual events. The track achieved around $1.3 to $1.7 million in annual revenue with approximately $300,000 in annual operating expenses.
Okeechobee MX hund n partners
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Visitor Origins by Distance from Site (Colors correspond to charts & maps)
Est. Number of Visits
Percent of Total Visits
Est. Number of Visitors
Percent of Total Visitors
Visit Frequency
Locals - Within 25 miles 3,700 7.9% 1,100 9.3% 3.46 Regional Distance - Over 25 miles & Less Than 100 miles 32,500 69.7% 7,000 59.3% 4.67 Long Distance - Over 100+ miles 10,400 22.3% 3,700 31.4% 2.81 Total Visits 46,600 100% 11,800 100% 3.95 Source: Placer.ai
Okeechobee MX - Total Visitation January 2022 - December 2022
Okeechobee MX Visitation In 2022, Okeechobee MX attracted a significant share of regional visitors, likely as a result of race activity. Visitation was mainly concentrated in the state of Florida with weekend activity being significantly higher than weekdays.
Home Location of Visitors to Okeechobee MX (2022) hunden partners
• Tallahassee
Apalachicola
• • • • Jacksonville
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Jan, 2022 Feb. 2022 Mar, 2022 Apr. 2022 May, 2022 Jun. 2022 Jul. 2022 Aug. 2022 sep, 2022 Oc~ 2022 Nov, 2022 Dec, 2022
-- -•• --- -•• ■ I ■ I Monday Tuesday IM!dnesday Thursday Friday Sawrrlay SUnday
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Gatorback Cycle Park Location: Alachua, FL
Owner/Operator: Unlimited Sports MX
Facility Features:
§ 2 full-sized race tracks
§ 162 RV parking spaces
Race Fees
§ $30 to practice on Saturday, $35 to race on Sunday (amateurs)
§ $30-35 one-time race admission fee for all attendees
§ $125 for RV parking
Notes:
Gatorback Cycle Park is a privately owned and operated 230-acre facility. It does not offer open practice and is specifically used for events.
The facility hosts three to four annual Gold Cup series races, a large race event called “Mino O’s” every Thanksgiving, and a regional event every other summer. The Gold Cup Series races attract roughly 850 riders, of which 95 percent are amateur.
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Gatorback Cycle Park Visitation In 2022, Gatorback Cycle Park attracted a significant share of long-distance visitors, indicating that the facility hosted races with a national draw. Visitation was more evenly distributed throughout the week but had notable seasonality, with November accounting for a majority of its annual visitation.
Home Location of Visitors to Motorback Cycle Park (2022)
Visitor Origins by Distance from Site (Colors correspond to charts & maps)
Est. Number of Visits
Percent of Total Visits
Est. Number of Visitors
Percent of Total Visitors
Visit Frequency
Locals - Within 25 miles 6,000 5.5% 1,100 9.3% 3.46 Regional Distance - Over 25 miles & Less Than 100 miles 11,900 10.8% 7,000 59.3% 4.67 Long Distance - Over 100+ miles 91,900 83.7% 3,700 31.4% 2.81 Total Visits 109,800 100% 11,800 100% 9.31 Source: Placer.ai
Motorback Cycle Park - Total Visitation January 2022 - December 2022
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hunden partners
MISSISSIPPI ALAIJAMA
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Jan. 2022 Feb. 2022 Mar, 2022 Apr. 2022 May, 2022 Jun, 2022 Jul. 2022 Aug. 2022 Sep, 2022 Oct. 2022 Nov. 2022 Dec, 2022
__ I __ I _ _I _J -· -■ _.I Monday Tuesday l'.lldnesday Thur.;day Friday sarurday Sunday
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Bone Valley ATV Park Location: Mulberry, FL
Owner/Operator: Polk…
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