Attachment_Current_Rates.pdf
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- Attached to
- Marketing and Advertising Services - UPDATED
- Solicitation number
- RFP 32601-26001 Release 2
- Issued by
- Davidson County, Tennessee
About this file
This is a Rate Card document supporting the State of Tennessee Department of Tourist Development's RFP #32601-26001 for comprehensive Marketing and Advertising Services. The procurement encompasses brand development and management, strategic planning, creative concepting and production, media buying and planning, public relations services, website content management, social media management, research and analytics, database management, email marketing, and co-op marketing programs. The response deadline is February 25, 2026, with mandatory oral presentations scheduled for March 24-27, 2026, limited to the top three technical scorers. The Notice of Intent to Award is scheduled for April 13, 2026, with a protest period ending April 20, 2026. The contract term is five years, anticipated to begin July 1, 2026, following a three-month transition period from the incumbent contractor.
The estimated annual spend ranges from $25,000,000 to $30,000,000, with the total contract value approximating $125,000,000 to $150,000,000 over the five-year term. Cost proposals are evaluated based on core team hourly rate cards (6 points maximum), media buy percentages against an annual estimated investment of $12,000,000 (13 points maximum), and public relations services pricing (1 point maximum). Qualified respondents must demonstrate annual billing of at least $20,000,000, maintain a $1,000,000 line of credit, and possess experience managing annual marketing budgets of at least $20,000,000. The incumbent contractor is WPP Group USA INC dba VML LLC, which has held the contract since January 29, 2014, and generated $13.27 million in media spend and $5.33 million in contractor fees during Fiscal Year 2024-2025. Respondents must maintain a business address in Tennessee with personnel available for in-person meetings and comply with mandatory information technology security certifications and annual penetration testing requirements.
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Cost Item Description
Production Team $ 165.00 $ 167.90 $ 170.86 $ 173.87 $ 176.93
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Print Production Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR
Assistant Producer $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
$ 157.73 $ 160.50 $ 163.33
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 124.00 $ 126.18 $ 128.40 $ 130.66 $ 132.96
/ PER HOUR / PER HOUR
23.48 $ 159.29 15.93 $ 162.09 16.21 Production
Senior Producer $ 155.00
Public Relations Average $ 151.17 15.12 $ 153.83 15.38 $ 156.53
Producer
/ PER HOUR / PER HOUR
$ 166.20
/ PER HOUR
Broadcast Editor $ 170.00
Account Coordinator $ 77.00 $ 78.36 $ 79.73 $ 81.14
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Account Executive $ 155.00 $ 157.73 $ 160.50 $ 163.33
/ PER HOUR
Account Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Account Executive $ 103.00 $ 104.81 $ 106.66 $ 108.53
/ PER HOUR
$ 106.66 $ 108.53
15%
$ 282.40
10%
$ 287.37
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 82.57
/ PER HOUR
10%
$ 110.44
$ 166.20
$ 110.44
$ 215.53
$ 185.50 37.10 Public Relations
Senior Vice President $ 268.00
10%
$ 272.72
10%
$ 277.52
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Events Manager $ 103.00 $ 104.81
/ PER HOUR
Digital Services Average $ 173.00 25.95 $ 176.04 26.41 $ 179.14 26.87 $ 182.30 36.46
Technical Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Programmer $ 113.00 $ 114.99 $ 117.01 $ 119.07 $ 121.17
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
SEO, Senior Analyst $ 155.00 $ 157.73 $ 160.50 $ 163.33 $ 166.20
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Digital Strategist $ 258.00 $ 262.54 $ 267.16 $ 271.86 $ 276.65
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Video Editor $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Interactive Producer $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
15%
$ 208.14
15%
$ 211.80
20%
$ 215.53
/ PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
$ 159.77 23.97 Digital Services
Digital Creative Director $ 201.00
15%
$ 204.54
20%
Interactive Designer
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Social Media Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Creative Average $ 149.00 37.25 $ 151.62 37.91 $ 154.29 30.86 $ 157.01 31.40
Illustrator $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Junior Copywriter $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Copywriter $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Copywriter $ 144.00 $ 146.53 $ 149.11 $ 151.74 $ 154.41
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Junior Art Director $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Art Director $ 144.00 $ 146.53 $ 149.11 $ 151.74 $ 154.41
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Art Director $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
$ 204.54
25%
$ 208.14
20%
$ 211.80
20%/ PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 268.00 $ 272.72 $ 277.52 $ 282.40 $ 287.37
/ PER HOUR
36.48 $ 185.63 37.13 $ 188.90 37.78 Creative
Creative Director $ 201.00
25%
Strategic Planning Average $ 176.17 35.23 $ 179.27 35.85 $ 182.42
$ 215.53
15%
Chief Creative Director
/ PER HOUR / PER HOUR / PER HOUR
Associate Creative Director $ 170.00
Associate Research Director $ 155.00 $ 157.73 $ 160.50 $ 163.33
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Strategic Planning Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR
Research Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Executive Planning Director $ 268.00 $ 272.72 $ 277.52 $ 282.40
/ PER HOUR
$ 160.50 $ 163.33
20%
$ 81.14
20%
$ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 166.20
/ PER HOUR
20%
$ 166.20
$ 215.53
$ 287.37
$ 215.53
$ 172.42 51.73 Strategic Planning
Assistant Strategic Planner $ 77.00
20%
$ 78.36
20%
$ 79.73
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Strategic Planner $ 155.00 $ 157.73
Account Supervisor
Acct MGMT Average $ 160.80 40.20 $ 163.63 40.91 $ 166.51 41.63 $ 169.44
Account Executive $ 103.00 $ 104.81 $ 106.66 $ 108.53
/ PER HOUR / PER HOUR
Assistant Account Executive $ 77.00 $ 78.36 $ 79.73 $ 81.14
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
$ 272.72
25%
$ 277.52
25%
$ 282.40
25%
/ PER HOUR
/ PER HOUR
$ 201.00 $ 204.54
/ PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
42.36
$ 110.44
/ PER HOUR
Year Four Section Percentage Year Five
$ 155.00 $ 157.73 $ 160.50 $ 163.33 $ 166.20
/ PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR
Year Three Section Percentage Year Four
$ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Year Five Section Percentage
Account Management
Director of Account Services $ 268.00
25%
DESCRIPTION (Attachment Two) Year One
Year One Section Percentage Year Two
Year Two Section Percentage Year Three
$ 287.37
30%
Account Director
/ PER HOUR
$ 208.14 $ 211.80 $ 215.53
Core Team *
PROPOSER LEGAL ENTITY NAME:
Proposed Cost Proposed Cost Proposed Cost Proposed Cost Proposed Cost
7.32
/ PER HOUR / PER HOUR / PER HOUR
Production Average $ 136.53 6.83 $ 138.94 6.95 $ 141.38 7.07
5%
Production Coordinator $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR
$ 143.87 7.19 $ 146.40
/ PER HOUR
Proofreader $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR
Art Buyer $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Photographer $ 103.00 $ 104.81 $ 106.66 $ 108.53 $ 110.44
/ PER HOUR
Videographer $ 170.00 $ 172.99 $ 176.04 $ 179.13
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Director, Broadcast Production $ 258.00 $ 262.54 $ 267.16 $ 271.86 $ 276.65
$ 182.29
/ PER HOUR
Business Manager $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Traffic Manager (Traffic Coordinator) $ 77.00 $ 78.36 $ 79.73 $ 81.14 $ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Print Producer $ 118.00 $ 120.08 $ 122.19 $ 124.34 $ 126.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
5% 5% 5%
/ PER HOUR
5%
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