Attachment_Current_Rates.pdf
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- Attached to
- Marketing and Advertising Services - UPDATED
- Solicitation number
- RFP 32601-26001 Release 2
- Issued by
- Davidson County, Tennessee
About this file
This cost rate attachment document outlines the hourly billing rates for personnel across multiple service categories for the State of Tennessee Department of Tourist Development's Marketing and Advertising Services contract (RFP #32601-26001). The document presents a five-year rate structure spanning from Year One through Year Five, with annual escalations ranging from 5% to 30% depending on the position and service category. Service categories include Production, Account Management, Creative, Strategic Planning, Digital Services, and Public Relations, encompassing over 50 distinct position titles such as Creative Director, Strategic Planning Director, Digital Strategist, Senior Copywriter, Video Editor, and Account Executive. The contract term extends five years beginning July 1, 2026, with a pre-response conference scheduled for January 14, 2026, written questions deadline of January 21, 2026, and response deadline of February 25, 2026. Oral presentations for the top three technical scorers are mandated for March 24-27, 2026, with notice of intent to award on April 13, 2026, and contractor signature deadline of April 24, 2026.
The hourly rates demonstrate significant variation by position level and expertise, ranging from entry-level positions such as Assistant Producer at $83.00 per hour in Year One to executive-level positions such as Executive Planning Director and Chief Creative Director at $268.00 per hour in Year One, with escalations to $287.37 per hour by Year Five. The evaluation of cost proposals allocates 20 total points across three components: core team hourly rate cards (6 points maximum), media buy percentages against an estimated annual investment of $12,000,000 (13 points maximum), and public relations services pricing (1 point maximum). The incumbent contractor is WPP Group USA INC dba VML LLC, which has maintained the contract since January 29, 2014, with an estimated annual spend of $25,000,000 to $30,000,000 and total contract value ranging from $125,000,000 to $150,000,000 over the five-year term. The procurement requires respondents to demonstrate annual billing of at least $20,000,000, maintain a $1,000,000 line of credit, and possess experience managing annual marketing budgets of at least $20,000,000.
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Cost Item Description
Production Team $ 165.00 $ 167.90 $ 170.86 $ 173.87 $ 176.93
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Print Production Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR
Assistant Producer $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
$ 157.73 $ 160.50 $ 163.33
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 124.00 $ 126.18 $ 128.40 $ 130.66 $ 132.96
/ PER HOUR / PER HOUR
23.48 $ 159.29 15.93 $ 162.09 16.21 Production
Senior Producer $ 155.00
Public Relations Average $ 151.17 15.12 $ 153.83 15.38 $ 156.53
Producer
/ PER HOUR / PER HOUR
$ 166.20
/ PER HOUR
Broadcast Editor $ 170.00
Account Coordinator $ 77.00 $ 78.36 $ 79.73 $ 81.14
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Account Executive $ 155.00 $ 157.73 $ 160.50 $ 163.33
/ PER HOUR
Account Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Account Executive $ 103.00 $ 104.81 $ 106.66 $ 108.53
/ PER HOUR
$ 106.66 $ 108.53
15%
$ 282.40
10%
$ 287.37
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 82.57
/ PER HOUR
10%
$ 110.44
$ 166.20
$ 110.44
$ 215.53
$ 185.50 37.10 Public Relations
Senior Vice President $ 268.00
10%
$ 272.72
10%
$ 277.52
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Events Manager $ 103.00 $ 104.81
/ PER HOUR
Digital Services Average $ 173.00 25.95 $ 176.04 26.41 $ 179.14 26.87 $ 182.30 36.46
Technical Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Programmer $ 113.00 $ 114.99 $ 117.01 $ 119.07 $ 121.17
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
SEO, Senior Analyst $ 155.00 $ 157.73 $ 160.50 $ 163.33 $ 166.20
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Digital Strategist $ 258.00 $ 262.54 $ 267.16 $ 271.86 $ 276.65
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Video Editor $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Interactive Producer $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
15%
$ 208.14
15%
$ 211.80
20%
$ 215.53
/ PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
$ 159.77 23.97 Digital Services
Digital Creative Director $ 201.00
15%
$ 204.54
20%
Interactive Designer
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Social Media Director $ 201.00 $ 204.54 $ 208.14 $ 211.80 $ 215.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Creative Average $ 149.00 37.25 $ 151.62 37.91 $ 154.29 30.86 $ 157.01 31.40
Illustrator $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Junior Copywriter $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Copywriter $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Copywriter $ 144.00 $ 146.53 $ 149.11 $ 151.74 $ 154.41
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Junior Art Director $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Art Director $ 144.00 $ 146.53 $ 149.11 $ 151.74 $ 154.41
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Art Director $ 129.00 $ 131.27 $ 133.58 $ 135.93 $ 138.32
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
$ 204.54
25%
$ 208.14
20%
$ 211.80
20%/ PER HOUR
/ PER HOUR
/ PER HOUR
/ PER HOUR
$ 268.00 $ 272.72 $ 277.52 $ 282.40 $ 287.37
/ PER HOUR
36.48 $ 185.63 37.13 $ 188.90 37.78 Creative
Creative Director $ 201.00
25%
Strategic Planning Average $ 176.17 35.23 $ 179.27 35.85 $ 182.42
$ 215.53
15%
Chief Creative Director
/ PER HOUR / PER HOUR / PER HOUR
Associate Creative Director $ 170.00
Associate Research Director $ 155.00 $ 157.73 $ 160.50 $ 163.33
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Strategic Planning Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR
Research Director $ 201.00 $ 204.54 $ 208.14 $ 211.80
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Executive Planning Director $ 268.00 $ 272.72 $ 277.52 $ 282.40
/ PER HOUR
$ 160.50 $ 163.33
20%
$ 81.14
20%
$ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
$ 166.20
/ PER HOUR
20%
$ 166.20
$ 215.53
$ 287.37
$ 215.53
$ 172.42 51.73 Strategic Planning
Assistant Strategic Planner $ 77.00
20%
$ 78.36
20%
$ 79.73
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Senior Strategic Planner $ 155.00 $ 157.73
Account Supervisor
Acct MGMT Average $ 160.80 40.20 $ 163.63 40.91 $ 166.51 41.63 $ 169.44
Account Executive $ 103.00 $ 104.81 $ 106.66 $ 108.53
/ PER HOUR / PER HOUR
Assistant Account Executive $ 77.00 $ 78.36 $ 79.73 $ 81.14
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR
$ 272.72
25%
$ 277.52
25%
$ 282.40
25%
/ PER HOUR
/ PER HOUR
$ 201.00 $ 204.54
/ PER HOUR / PER HOUR
/ PER HOUR
/ PER HOUR
42.36
$ 110.44
/ PER HOUR
Year Four Section Percentage Year Five
$ 155.00 $ 157.73 $ 160.50 $ 163.33 $ 166.20
/ PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR
Year Three Section Percentage Year Four
$ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Year Five Section Percentage
Account Management
Director of Account Services $ 268.00
25%
DESCRIPTION (Attachment Two) Year One
Year One Section Percentage Year Two
Year Two Section Percentage Year Three
$ 287.37
30%
Account Director
/ PER HOUR
$ 208.14 $ 211.80 $ 215.53
Core Team *
PROPOSER LEGAL ENTITY NAME:
Proposed Cost Proposed Cost Proposed Cost Proposed Cost Proposed Cost
7.32
/ PER HOUR / PER HOUR / PER HOUR
Production Average $ 136.53 6.83 $ 138.94 6.95 $ 141.38 7.07
5%
Production Coordinator $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR
$ 143.87 7.19 $ 146.40
/ PER HOUR
Proofreader $ 88.00 $ 89.55 $ 91.12 $ 92.73 $ 94.36
/ PER HOUR / PER HOUR / PER HOUR
Art Buyer $ 83.00 $ 84.46 $ 85.95 $ 87.46 $ 89.00
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Photographer $ 103.00 $ 104.81 $ 106.66 $ 108.53 $ 110.44
/ PER HOUR
Videographer $ 170.00 $ 172.99 $ 176.04 $ 179.13
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
Director, Broadcast Production $ 258.00 $ 262.54 $ 267.16 $ 271.86 $ 276.65
$ 182.29
/ PER HOUR
Business Manager $ 170.00 $ 172.99 $ 176.04 $ 179.13 $ 182.29
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Traffic Manager (Traffic Coordinator) $ 77.00 $ 78.36 $ 79.73 $ 81.14 $ 82.57
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR / PER HOUR
Print Producer $ 118.00 $ 120.08 $ 122.19 $ 124.34 $ 126.53
/ PER HOUR / PER HOUR / PER HOUR / PER HOUR
5% 5% 5%
/ PER HOUR
5%
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