Attachment_Chart.pdf
PDF 124 KB Posted
- Attached to
- Marketing and Advertising Services - UPDATED
- Solicitation number
- RFP 32601-26001 Release 2
- Issued by
- Davidson County, Tennessee
About this file
This is an attachment chart documenting the technology platforms, tools, and digital assets utilized by the State of Tennessee for its tourism marketing and advertising services contract. The chart inventories over 40 systems spanning content management, analytics, social media, email marketing, digital asset management, customer relationship management, and creative design platforms. Key platforms include an Acquia-hosted Drupal CMS for TNVacation.com, analytics tools such as Placer.ai, Adara, Arrivalist, and AirDNA for market intelligence and visitor tracking, social media management through Meta Business Suite and Sprout Social, and design resources including Adobe Creative Cloud and Canva. The State of Tennessee maintains ownership of the majority of these systems, though several analytics and specialized tools are shared with the contractor, including Placer.ai, Adara, Arrivalist, AirDNA, Zartico, SMARI, GA4, CrowdRiff, Seeker IO, Travefy, and Mailchimp.
Ownership and access responsibilities are clearly delineated, with the State retaining control of core infrastructure while providing contractor access to shared platforms necessary for campaign execution and performance measurement. Notable assets include custom typography assets such as TN Sans Perfect Font owned by the State and DM Sans as a public domain resource. The incumbent contractor currently manages website content maintenance on the Acquia platform and maintains separate licenses for certain tools like VML font licensing. The chart indicates a transition point where responsibilities will transfer to an awarded contractor, requiring knowledge transfer and integration across the extensive technology ecosystem supporting Tennessee's tourism marketing operations.
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Text version
Name Description Owned By Function
Website (tnvacation.com)
Hosted by Acquia (third-party hosting provider);
content maintenance managed by incumbent, transitioning to awarded contractor.
State of Tennessee Consumer Website
Acquia CMS Platform
Drupal CMS hosted on Acquia for TNVacation.com and sub-sites.
State of Tennessee
Content Management System
Placer.ai Media and visitation analytics platform.
Contractor (access shared)
Analytics & Market Intelligence
Adara Travel data and analytics platform.
Contractor (access shared)
Analytics & Audience Insights
Arrivalist Visitation and attribution analytics platform.
Contractor (access shared)
Attribution & Performance Tracking
AirDNA Short-term rental and lodging analytics platform.
Contractor (access shared)
Lodging & Rental Analytics
Zartico Destination and analytics platform.
Contractor (access shared)
Destination analytics
Symphony Tourism Economics Tableau dashboard
State of Tennessee
Economic Impact Analysis and related industry data
Tourism Economics Annual Economic Impact &
State of Tennessee
Measures performance of tourism at state and county level
Visitation by County
CoStar Hospitality and real estate analytics platform.
State of Tennessee
Market & Hospitality Analytics
Longwoods International
Visitor profile and travel research platform.
State of Tennessee Visitor Research & Profiling
SMARI
Ad Effectiveness Research
Contractor (access shared)
Campaign Effectiveness and Performance Measurement
GA4 Google Analytics
Contractor (access shared)
Analytics of web visitors and traffic to tnvacation.com
Sprout Social
Social media management tool for scheduling, publishing, and analytics.
State of Tennessee Social Media Management
Airtable Content planning and collaboration tool.
State of Tennessee
Content Planning & Workflow
CrowdRiff DAM & Creators
Digital asset management and UGC sourcing platform.
Contractor (access shared)
Digital Asset Management
Seeker IO Influencer and creator discovery platform.
Contractor (access shared)
Influencer Discovery
Travefy Itinerary and travel planning platform.
Contractor (access
Travel Planning
Mailchimp Email marketing and automation platform.
Contractor (access shared)
Email Marketing
Bandwango Experience pass and ticketing platform.
Contractor (access shared)
Ticketing & Experience Management
OneTrust
Privacy and cookie compliance management tool.
State of Tennessee Privacy & Compliance
Acquia DAM Digital asset management integrated with Drupal CMS.
State of Tennessee Digital Asset Management
Granicus CRM CRM platform for industry and sales client database.
State of Tennessee
Customer Relationship Management
Axios Communication and newsletter platform.
State of Tennessee
Communications & Newsletters
Adobe Creative Cloud Creative suite for design and production.
State of Tennessee
Creative Design & Production
Canva Graphic design and content creation tool.
State of Tennessee Graphic Design
Knockout Font
Licensed font for brand-compliant creative. VML maintains its own licenses;
State license covers internal use only.
State of Tennessee & incumbent Contractor owns separate licenses
Brand Typography
TN Sans Perfect Font
Custom font created by the incumbent Contractor for Tennessee branding.
State of Tennessee (owns this font and retains full
Custom Brand Typography rights for its use)
DM Sans Public font downloadable via Google Fonts.
Public Domain Typography
Bitly URL shortening and link tracking tool.
State of Tennessee
Link Management & Tracking
Twilio SMS SMS messaging platform for campaigns.
State of Tennessee (shared access)
SMS Campaigns
MuckRack Media monitoring and PR analytics platform.
State of Tennessee (share access with PR subcontractor)
PR Monitoring & Analytics
Pollstar Event and venue data platform.
State of Tennessee (shared access)
Event Data & Insights
Ride with GPS Cycling route planning and mapping tool.
State of Tennessee Route Planning
Facebook (@TNVacation)
Social channel for Tennessee tourism content and campaigns.
State of Tennessee Social Media Presence
Instagram (@TNVacation)
Visual storytelling and campaign engagement platform.
State of Tennessee Social Media Presence
YouTube (@TNVacation
Visual storytelling and campaign engagement platform.
State of Tennessee Social Media Presence
X (@TNVacation) Real-time updates and
State of Tennessee Social Media Presence engagement platform.
Pinterest (@TNVacation)
Inspiration and trip-planning content hub.
State of Tennessee Social Media Presence
Threads (@TNVacation)
Conversation and engagement platform for tourism messaging.
State of Tennessee Social Media Presence
Additional Handles
Industry, Bill Dance Signature Lakes, Bike TN
– managed by State with strategic support from awarded Contractor.
State of Tennessee Social Media Presence
Meta Business Suite
Manages Facebook and Instagram marketing, scheduling, messaging, and analytics in one platform.
State of Tennessee Social Media Management
Looker
Tool for creating interactive dashboards and visualizing data from multiple sources.
Contractor (access shared)
Data & Result Tracking
Adverity
Media performance dashboard created and maintained by contractor
Contractor Media performance measurement
Egnyte File sharing platform
Contractor (access
File sharing
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