Attachment_Chart.pdf
PDF 124 KB Posted
- Attached to
- Marketing and Advertising Services - UPDATED
- Solicitation number
- RFP 32601-26001 Release 2
- Issued by
- Davidson County, Tennessee
About this file
This is a technology systems inventory chart prepared for the State of Tennessee Department of Tourist Development in support of RFP #32601-26001 for comprehensive marketing and advertising services. The chart documents over 40 software platforms, tools, and digital assets currently utilized by the State to support tourism marketing, content management, analytics, social media engagement, and creative production. The technology ecosystem includes content management systems (Acquia-hosted Drupal CMS for TNVacation.com), analytics and intelligence platforms (Placer.ai, Adara, Arrivalist, AirDNA, Zartico, SMARI, GA4, Looker, and Adverity), social media management tools (Sprout Social, Meta Business Suite), digital asset management systems (CrowdRiff, Acquia DAM), customer relationship management (Granicus CRM), email marketing (Mailchimp), creative design resources (Adobe Creative Cloud, Canva), and specialized platforms for influencer discovery (Seeker IO), event data (Pollstar), media monitoring (MuckRack), and experience ticketing (Bandwango). Ownership of these systems is divided between the State of Tennessee and the incumbent contractor (VML/WPP Group USA), with shared access arrangements for multiple analytics and performance-tracking platforms.
The awarded contractor will gain access to this entire technology ecosystem at no additional cost and will assume management responsibilities for website content maintenance, digital asset management, and platform integration while maintaining compliance with data security and sovereignty requirements mandating that all State data and derivative works be stored exclusively in the continental United States and accessed only by U.S.-based resources. Several platforms, including branded fonts (TN Sans and custom fonts) and licenses for tools such as Adobe Creative Cloud, are owned or maintained by the State, while others maintain separate licensing arrangements that may be transferred or require new licensing agreements as part of the contract transition.
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Text version
Name Description Owned By Function
Website (tnvacation.com)
Hosted by Acquia (third-party hosting provider);
content maintenance managed by incumbent, transitioning to awarded contractor.
State of Tennessee Consumer Website
Acquia CMS Platform
Drupal CMS hosted on Acquia for TNVacation.com and sub-sites.
State of Tennessee
Content Management System
Placer.ai Media and visitation analytics platform.
Contractor (access shared)
Analytics & Market Intelligence
Adara Travel data and analytics platform.
Contractor (access shared)
Analytics & Audience Insights
Arrivalist Visitation and attribution analytics platform.
Contractor (access shared)
Attribution & Performance Tracking
AirDNA Short-term rental and lodging analytics platform.
Contractor (access shared)
Lodging & Rental Analytics
Zartico Destination and analytics platform.
Contractor (access shared)
Destination analytics
Symphony Tourism Economics Tableau dashboard
State of Tennessee
Economic Impact Analysis and related industry data
Tourism Economics Annual Economic Impact &
State of Tennessee
Measures performance of tourism at state and county level
Visitation by County
CoStar Hospitality and real estate analytics platform.
State of Tennessee
Market & Hospitality Analytics
Longwoods International
Visitor profile and travel research platform.
State of Tennessee Visitor Research & Profiling
SMARI
Ad Effectiveness Research
Contractor (access shared)
Campaign Effectiveness and Performance Measurement
GA4 Google Analytics
Contractor (access shared)
Analytics of web visitors and traffic to tnvacation.com
Sprout Social
Social media management tool for scheduling, publishing, and analytics.
State of Tennessee Social Media Management
Airtable Content planning and collaboration tool.
State of Tennessee
Content Planning & Workflow
CrowdRiff DAM & Creators
Digital asset management and UGC sourcing platform.
Contractor (access shared)
Digital Asset Management
Seeker IO Influencer and creator discovery platform.
Contractor (access shared)
Influencer Discovery
Travefy Itinerary and travel planning platform.
Contractor (access
Travel Planning
Mailchimp Email marketing and automation platform.
Contractor (access shared)
Email Marketing
Bandwango Experience pass and ticketing platform.
Contractor (access shared)
Ticketing & Experience Management
OneTrust
Privacy and cookie compliance management tool.
State of Tennessee Privacy & Compliance
Acquia DAM Digital asset management integrated with Drupal CMS.
State of Tennessee Digital Asset Management
Granicus CRM CRM platform for industry and sales client database.
State of Tennessee
Customer Relationship Management
Axios Communication and newsletter platform.
State of Tennessee
Communications & Newsletters
Adobe Creative Cloud Creative suite for design and production.
State of Tennessee
Creative Design & Production
Canva Graphic design and content creation tool.
State of Tennessee Graphic Design
Knockout Font
Licensed font for brand-compliant creative. VML maintains its own licenses;
State license covers internal use only.
State of Tennessee & incumbent Contractor owns separate licenses
Brand Typography
TN Sans Perfect Font
Custom font created by the incumbent Contractor for Tennessee branding.
State of Tennessee (owns this font and retains full
Custom Brand Typography rights for its use)
DM Sans Public font downloadable via Google Fonts.
Public Domain Typography
Bitly URL shortening and link tracking tool.
State of Tennessee
Link Management & Tracking
Twilio SMS SMS messaging platform for campaigns.
State of Tennessee (shared access)
SMS Campaigns
MuckRack Media monitoring and PR analytics platform.
State of Tennessee (share access with PR subcontractor)
PR Monitoring & Analytics
Pollstar Event and venue data platform.
State of Tennessee (shared access)
Event Data & Insights
Ride with GPS Cycling route planning and mapping tool.
State of Tennessee Route Planning
Facebook (@TNVacation)
Social channel for Tennessee tourism content and campaigns.
State of Tennessee Social Media Presence
Instagram (@TNVacation)
Visual storytelling and campaign engagement platform.
State of Tennessee Social Media Presence
YouTube (@TNVacation
Visual storytelling and campaign engagement platform.
State of Tennessee Social Media Presence
X (@TNVacation) Real-time updates and
State of Tennessee Social Media Presence engagement platform.
Pinterest (@TNVacation)
Inspiration and trip-planning content hub.
State of Tennessee Social Media Presence
Threads (@TNVacation)
Conversation and engagement platform for tourism messaging.
State of Tennessee Social Media Presence
Additional Handles
Industry, Bill Dance Signature Lakes, Bike TN
– managed by State with strategic support from awarded Contractor.
State of Tennessee Social Media Presence
Meta Business Suite
Manages Facebook and Instagram marketing, scheduling, messaging, and analytics in one platform.
State of Tennessee Social Media Management
Looker
Tool for creating interactive dashboards and visualizing data from multiple sources.
Contractor (access shared)
Data & Result Tracking
Adverity
Media performance dashboard created and maintained by contractor
Contractor Media performance measurement
Egnyte File sharing platform
Contractor (access
File sharing
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