UNSPSC 93141602: Population sample surveys services

UNSPSC 93141602 Population sample surveys services is a Commodity code under which state and local governments procure real-time passenger and customer feedback collection, data analysis, and strategic reporting services. The County of Orange, through John Wayne Airport, is currently soliciting these services via IFB to design, deploy, and manage a continuous passenger survey program capturing traveler feedback through Wi-Fi-based digital channels, with deliverables including 24/7 survey deployment, secure web dashboards with real-time data and role-based access, quarterly strategic reports, benchmarking analysis against peer airports, point-in-time surveys with rapid turnaround, and sentiment analysis on open-ended responses. The scope reflects a shift toward technology-enabled survey methodologies rather than traditional paper or phone-based polling. Airport authorities appear to be the primary issuing bodies under this code, focusing on operational performance measurement and passenger experience optimization to inform strategic planning and competitive positioning.

The County of Orange IFB (Number 2803006303GL), posted October 5, 2026, with a bid due date of April 3, 2026, represents the strongest recent opportunity in this space. The contract is structured as a firm-fixed-fee procurement with a three-year initial term and two optional one-year renewals, with minimum qualifications requiring five years of airport passenger survey experience, demonstrated multi-airport benchmarking capability, and proven Wi-Fi or digital-based survey deployment methodology. Respondents must submit bids electronically through the County's eProcurement portal; all questions close March 27, 2026. The County offers a 5 percent evaluation price deduction for Local Small Business (OCLSB) certified bidders, or 8 percent for those certified as both OCLSB and Disabled Veteran Business Enterprise (DVBE), with a $100,000 maximum preference cap. The contract incorporates a cooperative purchasing option allowing extension to other governmental and non-profit entities, subject to a 2 percent administrative rebate on total sales to the County.