Advertising on Buses and Transit Shelters

The Florida Department of Health, Division of Children's Medical Services, Bureau of Child Protection and Special Technologies is seeking to purchase advertising services as a single source contract. The agency requires advertisements on buses and transit shelters in several Florida counties, including Orange, Osceola, Seminole, Hillsborough, Broward, Duval, and Polk, for public health programs and services such as drowning prevention, vehicle heat stroke prevention, and safe sleep for infants. The advertisements will include bus wraps, interior cards, and bus shelters. Vector Media Holding, Corp. has been identified as the sole provider with an exclusive license to sell advertising on the targeted buses and transit shelters, and the Department has determined they are the only available source. The estimated value of the 3-year contract is $450,000.

This single source procurement does not include any set-aside designations or restrictions on the types of organizations that can respond. There is no information provided about any incumbent vendors or current contractors, nor any existing infrastructure or technology that requires integration. The solicitation documents indicate the procurement is being conducted in accordance with Chapter 60A-1.045 of the Florida Administrative Code.