Advertising on Buses and Transit Shelters

The Florida Department of Health (FDOH) in Duval County is seeking to procure transit advertising services through a single-source procurement from Vector Media Holding Corp. The procurement focuses on advertising space including bus wraps, interior bus cards, and transit shelter advertisements designed to raise awareness of critical health services such as HIV prevention, STD prevention, WIC programs, and Breast and Cervical Cancer Early Detection. The primary objective is to target at-risk populations in Duval County through strategic public transit advertising. The procurement is being conducted in accordance with chapter 60A-1.045 of the Florida Administrative Code and is structured as a one-year term contract. The solicitation was posted on December 17, 2025, with proposals due by January 13, 2026, at 1:00 PM. The primary contact for this opportunity is Yasemin Sulker, located at 4052 Bald Cypress Way, Tallahassee, FL 32399, who can be reached at 850-245-4931 or Yasemin.Sulker@flhealth.gov.

The procurement appears to be a non-competitive, single-source acquisition specifically targeting Vector Media Holding Corp. due to their exclusive licensing arrangement with the Jacksonville Transportation Authority for advertising on buses and transit shelters. No specific set-aside designations or restrictions for disadvantaged enterprises are mentioned in the documentation. The estimated contract value is $100,015.00 for the one-year term, with Vector Media Holding Corp. being the intended sole vendor based on their unique market position. The procurement does not indicate any requirements for vendor integration with existing infrastructure or technology. Prospective vendors are invited to submit information regarding their capability to supply the requested services during the posting period, though the single-source nature suggests limited competitive opportunity. The purchase was approved by Allegra Small, the Purchasing Director, and is specifically scoped for health communication services in Duval County.