NAICS 51212: Motion Picture and Video Distribution

NAICS industry

Code facts

Codes under it
1
Contract awards
7 In the last 12 months
Contract obligations
$4,470,547 In FY2025

NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $14,845
FY2026 $1,673,000
FY2025 $4,470,547
FY2024 $9,499,419
FY2023 $7,387,974

Top contractors by obligations

Rank Contractor Obligated, FY2026–FY2027 Share
1 Motion Picture Licensing Corporation $880,246
2 Viacom International Inc. $213,066
3 Entertainment Associates, Inc. $145,143
4 Cogeco US Finance, LLC $95,159
5 Universal City Studios Productions LLLP $93,876
6 Swank Motion Pictures, Inc. $79,174
7 CF Entertainment Inc. $72,571
8 Storagelogic Of Maryland, Inc. $18,810
9 CBS Studios Inc. $16,191
10 The Associated Press $12,563

Top funding agencies by obligations

Rank Agency Obligated, FY2026–FY2027 Share
1 Defense Media Activity Department of Defense $552,996
2 Department of State $459,212
3 Department of Veterans Affairs $373,164
4 Department of the Navy Department of Defense $112,872
5 Department of Energy $77,831
6 Department of Justice $61,461
7 Department of Transportation $31,500
8 Office of the Secretary of Defense Department of Defense $18,810

Contract obligations by state

Rank Place of performance Obligated, last 12 months Share
1 District of Columbia $880,246
2 Maryland $327,035
3 California $182,224
4 Utah $145,143
5 Missouri $79,174
6 New York $12,563

Shares are of everything obligated under NAICS 51212 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.

Contract opportunities

Notice Posted Due
PA-American Cinema Roadshow (Star Wars 50th Anniversary) Limited / Sole Source Justification · Department of State —
Remote DVD Kits Solicitation · Air Force Installation Contracting Agency (AFIMSC) · FA890326Q09162026
DAFL DVD Point Plan Solicitation · Air Force Installation Contracting Agency (AFIMSC)
DVD Remote Kits Pre-Solicitation · Air Force Installation Contracting Agency (AFIMSC)
Breezeline Cable Bulk Video Services Solicitation · Naval Air Warfare Center (NAVAIR)
Lionsgate Special Notice · Defense Media Activity
Gracenotes Special Notice · Defense Media Activity
DAFL - Movie Licensing Special Notice · Air Force Installation Contracting Agency (AFIMSC)
Warner Bros Special Notice · Defense Media Activity
DAFL - Movie Licensing Pre-Solicitation · Air Force Installation Contracting Agency (AFIMSC) · FA8052250721
Sole Source for Swank Motion Pictures Subscription. Special Notice · Naval Supply Systems Command (Navy) —
Notice of Intent to Sole Source - Television Programming Special Notice · Defense Media Activity · HQ0516-FY-25-0007
Notice of Intent to Sole Source - Television Programming Special Notice · Defense Media Activity · HQ0516-FY-25-0006
American Forces Network - Metadata Support Special Notice · Defense Media Activity · HQ0516-25-AFN-Metadata
Remote DVD Kits Award Notice · Air Force Installation Contracting Agency (AFIMSC) · FA805224P0031 —
R707--Motion Picture Licensing Corporation (MPLC) Umbrella License Base Year with 4 Option Years Special Notice · Veterans Integrated Service Network 5 (VHA)
Remote DVD Kits Solicitation · Air Force Installation Contracting Agency (AFIMSC) · FA8052PRE0772
Remote DVD Kits Pre-Solicitation · Air Force Installation Contracting Agency (AFIMSC) · FA8052PRE0772
NWC Swank Digital Campus Customized 100 Title FLEX Collection (1) Year Renewal Subscription Special Notice · Naval Supply Systems Command (Navy) —
Motion Picture Licensing (MPLC) Public Performance Award Notice · Headquarters —
Notice of Intent to Sole Source Special Notice · Headquarters
Notice of Intent to Award Sole Source - Television Programming Special Notice · Defense Media Activity
DVD Point Plan Pre-Solicitation · Air Force Installation Contracting Agency (AFIMSC)
American Forces Network - Metadata Support Special Notice · Defense Media Activity · HQ0516-24-AFN-Metadata
Remote Ocean Systems Special Notice · Office of Naval Research (SECNAV)
DVD and Blu Ray Points Plan Solicitation · Air Force Installation Contracting Agency (AFIMSC)
Comcast Cable TV Special Notice · Army National Guard
American Forces Network Television Digital Rights Pre-Solicitation · Defense Media Activity
AFN television programming gaumont Award Notice · Defense Media Activity —
American Forces Network Prime Entertainment Television Pre-Solicitation · Defense Media Activity
AFN Distribution Rights Holder Pre-Solicitation · Defense Media Activity
AFN Television Distribution Rights Pre-Solicitation · Defense Media Activity
AFN Television Programming Pre-Solicitation · Defense Media Activity
AFN Television Programming-Sony Pictures Televison (Updated) Special Notice · Defense Media Activity
AFN-BC Television Programming (Updated) Special Notice · Defense Media Activity · HQ0516-23-AFB-EntertainmentAssoc(01)
AFN-BC Television Programming (Updated) Special Notice · Defense Media Activity (DLA) · HQ0516-23-AFN-SESAME(01)
America Forces Network - Metadata Services Limited / Sole Source Justification · Defense Media Activity · HQ0516-23-R-0009 —
America Forces Network - Metadata Services Special Notice · Defense Media Activity · HQ0516-23-AFN-Grace
AFN-BC Television Programming Special Notice · Defense Media Activity · HQ0516-23-AFB-EntertainmentAssoc
AFN-BN Television Programming Special Notice · Defense Media Activity
AFN-BC Television Programming Special Notice · Defense Media Activity · HQ0516-23-AFN-CF
Request for Information - Eagle Radio Programming Special Notice · Defense Media Activity
AFN Television Programming - Twentieth Century Fox Award Notice · Defense Media Activity —
Armed Forces Network Crawl Support Award Notice · Defense Media Activity —
AFN Television Programming - Electric Distribution Award Notice · Defense Media Activity · HQ051622P0024 —
"Studio Supplemental Crew and Production" Award Notice · Centers for Medicare and Medicaid Services · OC-393-2022-0120-RAW —
AFN Television Programming - Entertainment Associates Solicitation · Defense Media Activity
AFN Television Programming - Sony Pictures Television Special Notice · Defense Media Activity
AFN Television Programming - Electric Distribution Solicitation · Defense Media Activity · HQ0516-22-R-0066
"Studio Supplemental Crew and Production" Solicitation · Centers for Medicare and Medicaid Services · OC-393-2022-0120-RAW
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Codes under 51212

NAICS code Size standard
512120 Motion Picture and Video Distribution $39 million in average annual receipts

Definition

This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.

Illustrative examples

  • Animated cartoon distribution
  • Film distribution agencies
  • Film distribution, motion picture and video
  • Film libraries, commercial distribution
  • Motion picture distribution exclusive of production
  • Motion picture film distributors
  • Motion picture film libraries
  • Tape distribution for television
  • Television show syndicators

Quick answers

What is NAICS 51212?

NAICS 51212 is Motion Picture and Video Distribution, a NAICS industry in NAICS 51, Information.

What is the NAICS code for film distribution agencies?

The NAICS code for film distribution agencies is 512120, Motion Picture and Video Distribution. Its SBA small business size standard is $39 million in average annual receipts.

What is the NAICS code for television show syndicators?

The NAICS code for television show syndicators is 512120, Motion Picture and Video Distribution. Its SBA small business size standard is $39 million in average annual receipts.

What is the NAICS code for animated cartoon distribution?

The NAICS code for animated cartoon distribution is 512120, Motion Picture and Video Distribution. Its SBA small business size standard is $39 million in average annual receipts.

What codes are under NAICS 51212?

NAICS 51212 has one code under it with its own GovTribe page, 512120 Motion Picture and Video Distribution.

How much do federal agencies spend under NAICS 51212?

Federal contracts under NAICS 51212 obligated $4,470,547 in fiscal year 2025 and $23,045,786 in fiscal years 2023 through 2027.

Who are the largest contractors under NAICS 51212?

The contractors with the most obligated under NAICS 51212 in fiscal years 2026 and 2027 are Motion Picture Licensing Corporation ($880,246); Viacom International Inc. ($213,066); and Entertainment Associates, Inc. ($145,143).

Which agencies buy the most under NAICS 51212?

The agencies that obligated the most under NAICS 51212 in fiscal years 2026 and 2027 are Defense Media Activity ($552,996), Department of State ($459,212) and Department of Veterans Affairs ($373,164).

Which PSC codes are used with NAICS 51212?

The PSC codes with the most obligated under NAICS 51212 in fiscal years 2026 and 2027 are T015 General Photographic Services – Motion; R707 Contract, Procurement, and Acquisition Support Services; and 6770 Film, Processed.

Where is the work under NAICS 51212 performed?

By place of performance, the states with the most contract obligations under NAICS 51212 over the last 12 months are the District of Columbia ($880,246), Maryland ($327,035) and California ($182,224).

What is the latest contract opportunity under NAICS 51212?

The latest contract opportunity under NAICS 51212 is PA-American Cinema Roadshow (Star Wars 50th Anniversary), limited / sole source justification from Department of State, posted September 30, 2026.

On GovTribe

See everything under NAICS 51212

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  • Funding analysis by contractor, agency and set-aside
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