Blanket Purchase Agreement HHSD2002015M88164B

The Centers for Disease Control and Prevention (CDC), a civilian agency within the Department of Health and Human Services (HHS), has awarded a Blanket Purchase Agreement (BPA) to IPG Dxtra, Inc.'s Weber Shandwick division. Under this $0 ceiling value BPA, the CDC has issued multiple task orders totaling over $1.3 billion for Weber Shandwick to provide strategic communications, public relations, marketing, and outreach services in support of the agency's various public health initiatives and education campaigns. The task orders cover a wide range of work, including focus group services, vector-borne disease communication, ARX communications and media, support for viral hepatitis and immunization programs, and earned media activities. The majority of the task orders utilize firm fixed price or time and materials pricing structures, with no set-aside designations indicated. The contracted services are primarily performed out of New York, New York and Atlanta, Georgia.

This BPA vehicle allows the CDC to efficiently acquire the communications and marketing services needed to support their public health mission across programs such as the National Center for Immunization and Respiratory Diseases, the National Center for Emerging and Zoonotic Infectious Diseases, and the National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention. Weber Shandwick's expertise in delivering large-scale national education and outreach campaigns for HHS agencies makes them well-positioned to fulfill the CDC's requirements under this Blanket Purchase Agreement.