Blanket Purchase Agreement HHSD2002015M88160B

The Department of Health and Human Services Centers for Disease Control and Prevention (CDC) awarded a Blanket Purchase Agreement (BPA) to Ogilvy Public Relations Worldwide LLC, doing business as Ogilvy Washington, a foreign-owned for-profit organization. The BPA has a ceiling value of $0 and a period of performance through September 28, 2025. Under this BPA, the CDC has awarded multiple firm fixed price task orders to Ogilvy for a range of strategic communications, marketing, and outreach services. These include the development of health education materials and campaigns related to cancer prevention and awareness, communicating COVID-19 risks and prevention measures to people experiencing homelessness, and providing technical assistance and message testing for programs addressing excessive alcohol use, breast cancer screening, and violence prevention. The task orders have ceiling values ranging from $143,064.01 to $10,846,677.41 and periods of performance from one to five years. Ogilvy has previously supported federal agencies such as the National Institutes of Health, Peace Corps, and Department of Agriculture through similar communications and marketing services.

This BPA allows the CDC to efficiently procure a variety of communications-related services to support its public health mission and priorities. Ogilvy, an experienced government contractor, has demonstrated the capability to develop engaging content and implement multi-faceted outreach campaigns on sensitive health topics. The CDC utilizes this flexible contracting vehicle to respond to evolving communication needs without the burden of conducting repeated full and open competitions. The task orders awarded to date indicate the agency's focus on leveraging strategic communications to raise awareness, promote prevention behaviors, and connect individuals with critical health resources and services.