Labor support - base year
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- W9133L09D0001
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Task orders
- 6 $87,977,515 obligated
Award facts
- Opportunity
-
- W9133L08R2010 Solicitation number
- Non-Commercial Sustaining Announcement (NCSA) Program Award Notice · Posted Aug 5, 2008
- Combined order value
- $87,977,515 Current and potential, with all options
- Last date to order 100% complete
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541830 Media Buying Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 1 offer Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
This Indefinite Delivery Contract (IDC) was awarded by the U.S. Army National Guard Readiness Center (ARNG-RC), a defense agency, to the prime contractor Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged business. The contract, valued at a maximum of $14,994,902.00 over its period of performance, is for media placement services to support ARNG-RC's recruiting and retention initiatives.
Under this IDC, LMO Advertising provides digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services on a firm fixed price basis. The contract has a base year and multiple option years, with a total period of performance from November 2008 to November 2014. LMO Advertising also holds a Multiple Award Schedule (MAS) contract with the General Services Administration that allows federal agencies to issue task orders for advertising, marketing, and communications services.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Media placement - base year | Readiness Center (ARNG) | $14,994,902 | |
| Media placement | Readiness Center (ARNG) | $14,994,902 | |
| Other direct cost - option year | Readiness Center (ARNG) | $14,964,072 | |
| Media placement - option year | Readiness Center (ARNG) | $14,653,573 | |
| Media placement - option year | Readiness Center (ARNG) | $14,279,445 | |
| Media placement - base year | Readiness Center (ARNG) | $14,090,621 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract W9133L09D0001?
W9133L09D0001 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on November 21, 2008.
How much is contract W9133L09D0001 worth?
Orders under W9133L09D0001 have obligated $87,977,515.
How many orders have been placed under contract W9133L09D0001?
6 orders have been placed under W9133L09D0001, the latest on November 8, 2013.
Who can order from contract W9133L09D0001?
W9133L09D0001 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract W9133L09D0001 competed?
The extent of competition for W9133L09D0001 was full and open competition. The government received 1 offer.
On GovTribe
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