Media placement

Ended Awarded Last action

Contract number
0007
Awardee
Awarding agency
Obligated
$14,994,902

Award facts

Opportunity
Contract value 100% obligated
$14,994,902.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541830 Media Buying Agencies
PSC
R708 Support- Management: Public Relations
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22201, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed-price delivery order contract awarded by the U.S. Department of Defense's Army National Guard Readiness Center to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged, woman-owned business. The contract, with a ceiling value of $14,994,902.00, is for media placement services to support recruiting and retention initiatives for Army National Guard units in Maine, Mississippi, and South Dakota. LMO Advertising, an independent marketing communications firm, will provide digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services under this contract. The contract does not have a set-aside designation and has an ultimate completion date of December 31, 2013. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration for up to $4,000,000 in advertising, marketing, and communications services for federal agencies.

Quick answers

Who was awarded contract 0007?

0007 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on December 21, 2012.

How much is contract 0007 worth?

The government has obligated $14,994,902 on 0007.

Is contract 0007 an order under another contract?

Yes. 0007 is a delivery order under W9133L09D0001, an indefinite delivery contract.

Was contract 0007 competed?

The extent of competition for 0007 was full and open competition. The government received 1 offer.

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