Survey services and market research
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- H9821020D0003
- Awardee
-
Fors Marsh Group LLC UEI CSPNRK2TA2X3
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Task orders
- 64 $68,128,318 obligated
Award facts
- Opportunity
-
- Survey Services and Market Research Pre-Solicitation · H9821020R0002 · Posted Oct 23, 2019
- Survey Services and Market Research Award Notice · Posted Apr 15, 2020
- Survey Services and Market Research Solicitation · Posted Nov 27, 2019
- Combined order value
- $68,131,739 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 91% used
- $75,153,715.94
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The Defense Human Resources Activity awarded an indefinite-delivery contract to Fors Marsh Group LLC with a ceiling value of $75.153 million and an award date of April 15, 2020. This is a single-award IDIQ.
Work is performed in Arlington, Virginia and Kingstowne, Virginia. The contract supports survey services and market research for the Joint Advertising, Market Research and Studies program, requiring the contractor to provide personnel, materials, and technical expertise to conduct multi-method surveys; analyze and report on quantitative and qualitative data; integrate multi-source data using advanced analytics including data science; identify target markets; and fulfill ad-hoc research requests to support military recruiting and personnel lifecycle functions. The ultimate completion date is October 14, 2025.
Fors Marsh Group LLC is a certified B Corporation. The originating solicitation (posted October 23, 2019, awarded June 22, 2020) specified NAICS code 541611 and PSC code R699 for survey and market research services.
Recent delivery-order activity under this IDIQ includes orders for survey market research on qualitative insights (awarded September 15, 2025, $449,771.52, completion September 14, 2026), recruiter quality of life research (September 2, 2025, $546,543.84, completion September 1, 2026), and Youth Poll Phase II (August 27, 2025, $1.581 million, completion August 26, 2026). Additional orders cover FY25 New Recruit Survey Phase II Recruiter Module (July 25, 2025, $863,653.56), survey market research current event tracker (June 30, 2025, $263,289.72), market research onsite services (April 30, 2025, $2.173 million), advertising tracking support services (April 1, 2025, $2.936 million), youth poll spring-summer support services (February 28, 2025, $2.203 million), new recruit survey spring module (February 2, 2025, $1.356 million), and military brand study (January 2, 2025, $1.822 million). All delivery orders are firm fixed price with no set-asides and performance primarily at Kingstowne, Virginia.
Task orders
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Latest 50 of 64 listed here. See the rest on GovTribe.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract H9821020D0003?
H9821020D0003 was awarded to Fors Marsh Group LLC by Defense Human Resources Activity (Department of Defense) on April 15, 2020.
How much is contract H9821020D0003 worth?
Orders under H9821020D0003 have obligated $68,128,318. Their combined current value, with exercised options, is $68,131,739. H9821020D0003's own ceiling is $75,153,716.
How many orders have been placed under contract H9821020D0003?
64 orders have been placed under H9821020D0003, the latest on September 15, 2025.
Who can order from contract H9821020D0003?
H9821020D0003 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract H9821020D0003 competed?
The extent of competition for H9821020D0003 was full and open competition. The government received 2 offers.
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