Survey and market research
Ended Awarded Last action
- Contract number
- H9821025FE008
- Awardee
-
Fors Marsh Group LLC UEI CSPNRK2TA2X3
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $1,822,594
Award facts
- Opportunity
-
- Survey Services and Market Research Pre-Solicitation · H9821020R0002 · Posted Oct 23, 2019
- Contract value 100% obligated
- $1,822,593.96 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $642,301 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,180,293 |
About this award
The Defense Human Resources Activity awarded a delivery order contract to Fors Marsh Group LLC on January 2, 2025, for survey and market research services related to military brand study activities. The contract is valued at $1.82M with a firm fixed price structure and a completion date of June 30, 2026. The work will be performed in Kingstowne, Virginia. This delivery order was awarded without a set-aside designation, reflecting Fors Marsh Group's competitive standing as a major federal contractor. The award supports DHRA's mission to enhance military recruitment, retention, and personnel readiness through data-driven research and market intelligence.
Fors Marsh Group LLC, a certified B Corporation headquartered in Arlington, Virginia, is well-positioned to execute this engagement given its extensive experience delivering research, market research, and strategic communications solutions to federal agencies. The company maintains significant contract vehicles with DHRA, including a $134.5M IDIQ for analytical support services, as well as substantial government-wide contracts such as a $2.3B Human Capital and Training Solutions (HCaTS) Unrestricted agreement with the General Services Administration and a $100M Blanket Purchase Agreement with the Consumer Financial Protection Bureau. Fors Marsh Group's portfolio demonstrates deep expertise in conducting personnel readiness evaluations, customer experience assessments, and advertising tracking studies for defense and civilian agencies.
Quick answers
Who was awarded contract H9821025FE008?
H9821025FE008 was awarded to Fors Marsh Group LLC by Defense Human Resources Activity (Department of Defense) on January 2, 2025.
How much is contract H9821025FE008 worth?
The government has obligated $1,822,594 on H9821025FE008.
Is contract H9821025FE008 an order under another contract?
Yes. H9821025FE008 is a delivery order under H9821020D0003, an indefinite delivery contract.
Was contract H9821025FE008 competed?
The extent of competition for H9821025FE008 was full and open competition.
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