This indefinite delivery contract (IDC) was awarded by the Immediate Office of the Secretary, a civilian federal agency, to People Who Think, L.L.C., a self-certified small disadvantaged business. The $200,000,000.00 ceiling value contract is for a campaign to provide advertising and media support services to address the national emergency at the southern border, known as the "Stronger Borders, Stronger America Campaign."
The contract is a multiple award IDC with a performance period ending on February 13, 2027. The contract does not have any set-asides. The scope of the contract includes providing advertising, media planning, production, and related services to support the agency's campaign objectives. While specific task orders or price lists were not provided, the broad nature of the contracted services suggests the prime contractor will be responsible for a wide range of media and marketing activities as directed by the agency through subsequent task orders issued under the IDC vehicle.
Generated 2/15/25, 9:04 AM