National emergency at the southern border: multiple award IDIQ for stronger borders, stronger america campaign advertising and media support services
Active Awarded Last action
- Contract number
- 70RDA225D00000003
- Awardee
-
People Who Think, L.L.C. UEI Z4UXD1X1HL99
- Awarding agency
-
Office of Procurement Operations
Department of Homeland Security
- Task orders
- 4 $77,148,144 obligated
Award facts
- Opportunity
-
- 70RDA225R00000015 Solicitation number
- Combined order value
- $77,148,144 Current and potential, with all options
- Last date to order 85% complete
- IDV ceiling 32% used
- $240,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Immediate Office of the Secretary Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 3 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this IDV
People Who Think, L.L.C., a Mandeville, Louisiana-based limited liability company, holds a multiple-award indefinite delivery contract (IDC) with a $240 million ceiling value awarded by the Immediate Office of the Secretary on February 14, 2025, with an ultimate completion date of February 13, 2027. This IDC procures advertising and media support services for the "National Emergency at the Southern Border: Stronger Borders, Stronger America" campaign. The contract employs a multiple-award structure with no set-aside designations and requires performance at the contractor's Mandeville, Louisiana facility. The scope encompasses media content creation, international campaign advertising, and campaign support services designed to advance government communications and outreach initiatives related to border security and related policy objectives. The IDC represents a significant expansion from the previous $220 million ceiling, reflecting the government's substantial investment in coordinated media and advertising support for this priority initiative.
To date, three firm fixed-price delivery orders have been issued under this IDC, totaling approximately $51.7 million: a $13,857,600 task order awarded March 12, 2025, for international campaign advertising and media support services; a $12,860,000 task order awarded June 18, 2025, for follow-on international campaign advertising and media support services; and a $24,974,000 task order awarded August 15, 2025, for media content creation in support of an Immigration and Customs Enforcement recruitment campaign. These task orders, funded by either the Immediate Office of the Secretary or Immigration and Customs Enforcement, demonstrate the contractor's deployment across multiple components of the broader campaign strategy, with completion dates ranging through January 2026. The firm fixed-price structure and absence of set-aside designations indicate competitive procurement aligned with the government's urgent operational requirements.
Task orders
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $250 |
Quick answers
Who was awarded contract 70RDA225D00000003?
70RDA225D00000003 was awarded to People Who Think, L.L.C. by Office of Procurement Operations (Department of Homeland Security) on February 14, 2025.
How much is contract 70RDA225D00000003 worth?
Orders under 70RDA225D00000003 have obligated $77,148,144. 70RDA225D00000003's own ceiling is $240,000,000.
How many orders have been placed under contract 70RDA225D00000003?
4 orders have been placed under 70RDA225D00000003, the latest on September 26, 2025.
Which agency awarded contract 70RDA225D00000003?
Office of Procurement Operations (Department of Homeland Security) awarded 70RDA225D00000003, with funding from Immediate Office of the Secretary (Department of Homeland Security).
Who can order from contract 70RDA225D00000003?
70RDA225D00000003 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 70RDA225D00000003 part of a contract vehicle?
Yes. 70RDA225D00000003 is part of Stronger Borders, Stronger America Campaign Advertising.
Was contract 70RDA225D00000003 competed?
The extent of competition for 70RDA225D00000003 was full and open competition after exclusion of sources. The government received 3 offers.
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