National emergency at the southern border: task order five for stronger borders, stronger america follow-on international campaign advertising and media support services
Ended Awarded
- Contract number
- 70RDA225FR0000047
- Awardee
-
People Who Think, L.L.C. UEI Z4UXD1X1HL99
- Awarding agency
-
Office of Procurement Operations
Department of Homeland Security
- Obligated
- $25,456,545
Award facts
- Opportunity
-
- 70RDA225Q00000200 Solicitation number
- Contract value 100% obligated
- $25,456,545.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Immediate Office of the Secretary Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 1 offer Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Mandeville, LA, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Department of Homeland Security's Immediate Office of the Secretary has awarded a $25.5M delivery order to People Who Think, LLC for international campaign advertising and media support services related to the "National Emergency at the Southern Border: Stronger Borders, Stronger America" initiative. This firm fixed-price delivery order, issued on September 26, 2025, is expected to be completed by March 25, 2026. The work will be performed in Mandeville, Louisiana, and no small business set-aside designation was utilized for this award.
This delivery order represents the fifth task order issued under the broader "Stronger Borders, Stronger America Campaign Advertising" indefinite delivery contract vehicle, which carries a $220M ceiling value through February 2027. People Who Think, LLC specializes in media content creation and advertising campaign support for federal government agencies, with particular expertise in border and immigration-related communications. The contractor has previously executed multiple task orders under this master contract focused on content creation, international advertising, and media support services that advance the administration's border security messaging strategy.
Quick answers
Who was awarded contract 70RDA225FR0000047?
70RDA225FR0000047 was awarded to People Who Think, L.L.C. by Office of Procurement Operations (Department of Homeland Security) on September 26, 2025.
How much is contract 70RDA225FR0000047 worth?
The government has obligated $25,456,545 on 70RDA225FR0000047.
Which agency awarded contract 70RDA225FR0000047?
Office of Procurement Operations (Department of Homeland Security) awarded 70RDA225FR0000047, with funding from Immediate Office of the Secretary (Department of Homeland Security).
Is contract 70RDA225FR0000047 an order under another contract?
Yes. 70RDA225FR0000047 is a delivery order under 70RDA225D00000003, an indefinite delivery contract, on Stronger Borders, Stronger America Campaign Advertising.
Was contract 70RDA225FR0000047 competed?
The extent of competition for 70RDA225FR0000047 was full and open competition after exclusion of sources. The government received 1 offer.
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