Delivery Order 70RDA225D00000003-70CMSW25FR0000081

Award Date 8/15/25
Potential Completion Date 1/1/26
Potential Value $25M
Ultimate Awardee
Not listed
Federal Contract Vehicle
Set-Aside Type
No Set-Aside Used
Extent Competed
Full and Open Competition after exclusion of sources
Major Defense Program
Not listed
Pricing Type
Firm Fixed Price
Place of Performance
Mandeville, LA, USA
Solicitation Procedures
Multiple Award, Fair Opportunity
Number Of Offers Received
1
Legislative Mandate
Employment Eligibility Verification
National Interest Action
Not listed
Research Type
Not listed
Primary Consortia Member
Not listed
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  • 70RDA225D00000003
    Indefinite Delivery Contract
  • 70RDA225D00000003-70CMSW25FR0000081
    Delivery Order

This federal contract award procures media content creation support services for an Immigration and Customs Enforcement (ICE) recruitment campaign in support of the Office of Public Affairs. The $24,974,000.00 firm fixed-price delivery order was awarded to People Who Think, L.L.C., a for-profit limited liability company based in Mandeville, Louisiana. The contract has an ultimate completion date of January 1, 2026 and was awarded on August 15, 2025. This contract is part of a larger $200,000,000.00 multiple-award indefinite delivery contract (IDC) held by People Who Think, L.L.C. to provide ongoing "NATIONAL EMERGENCY AT THE SOUTHERN BORDER: STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES" for the Immediate Office of the Secretary. No set-aside designation was used for this contract award.

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