This award procures media content creation support services for immigration and customs enforcement recruitment campaign in support of the office of public affairs.
Ended Awarded Last action
- Contract number
- 70CMSW25FR0000081
- Awardee
-
People Who Think, L.L.C. UEI Z4UXD1X1HL99
- Awarding agency
-
Immigration and Customs Enforcement
Department of Homeland Security
- Obligated
- $24,974,000
Award facts
- Contract value 100% obligated
- $24,974,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 1 offer Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Mandeville, LA, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $24,974,000 |
About this award
This federal contract award procures media content creation support services for an Immigration and Customs Enforcement (ICE) recruitment campaign in support of the Office of Public Affairs. The $24,974,000.00 firm fixed-price delivery order was awarded to People Who Think, L.L.C., a for-profit limited liability company, on August 15, 2025, with a completion date of January 1, 2026. The contract is not set aside for any specific business type.
People Who Think, L.L.C. holds a multiple-award indefinite delivery contract (IDC) with a $200,000,000.00 ceiling value, awarded by the Immediate Office of the Secretary, to provide ongoing "NATIONAL EMERGENCY AT THE SOUTHERN BORDER: STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES." This award represents the third task order issued under that IDC, with the previous two task orders valued at $13,857,600.00 and $12,860,000.00 respectively.
Quick answers
Who was awarded contract 70CMSW25FR0000081?
70CMSW25FR0000081 was awarded to People Who Think, L.L.C. by Immigration and Customs Enforcement (Department of Homeland Security) on August 15, 2025.
How much is contract 70CMSW25FR0000081 worth?
The government has obligated $24,974,000 on 70CMSW25FR0000081.
Is contract 70CMSW25FR0000081 an order under another contract?
Yes. 70CMSW25FR0000081 is a delivery order under 70RDA225D00000003, an indefinite delivery contract, on Stronger Borders, Stronger America Campaign Advertising.
Was contract 70CMSW25FR0000081 competed?
The extent of competition for 70CMSW25FR0000081 was full and open competition after exclusion of sources. The government received 1 offer.
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