National emergency at the southern border: task order three for stronger borders, stronger america follow-on international campaign advertising and media support services - exclusion SEC 2(d) and 4(a)
Ended Awarded Last action
- Contract number
- 70RDA225FR0000021
- Awardee
-
People Who Think, L.L.C. UEI Z4UXD1X1HL99
- Awarding agency
-
Office of Procurement Operations
Department of Homeland Security
- Obligated
- $12,860,000
Award facts
- Opportunity
-
- 70RDA225Q00000166 Solicitation number
- Contract value 100% obligated
- $12,860,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Immediate Office of the Secretary Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 2 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Mandeville, LA, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $0 | |
| Other Administrative Action | $0 | |
| Original award | $12,860,000 |
About this award
This is a firm fixed-price delivery order awarded by the Immediate Office of the Secretary, a civilian federal agency, to People Who Think, L.L.C., a for-profit limited liability company, for $12,860,000.00. The contract is for international campaign advertising and media support services related to the "NATIONAL EMERGENCY AT THE SOUTHERN BORDER: STRONGER BORDERS, STRONGER AMERICA" campaign. It is a follow-on task order under a larger $200,000,000.00 multiple-award indefinite delivery contract held by the company, which was also awarded by the Immediate Office of the Secretary for ongoing campaign advertising and media support services. This task order does not utilize any set-aside designations.
Quick answers
Who was awarded contract 70RDA225FR0000021?
70RDA225FR0000021 was awarded to People Who Think, L.L.C. by Office of Procurement Operations (Department of Homeland Security) on June 18, 2025.
How much is contract 70RDA225FR0000021 worth?
The government has obligated $12,860,000 on 70RDA225FR0000021.
Which agency awarded contract 70RDA225FR0000021?
Office of Procurement Operations (Department of Homeland Security) awarded 70RDA225FR0000021, with funding from Immediate Office of the Secretary (Department of Homeland Security).
Is contract 70RDA225FR0000021 an order under another contract?
Yes. 70RDA225FR0000021 is a delivery order under 70RDA225D00000003, an indefinite delivery contract, on Stronger Borders, Stronger America Campaign Advertising.
Was contract 70RDA225FR0000021 competed?
The extent of competition for 70RDA225FR0000021 was full and open competition after exclusion of sources. The government received 2 offers.
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