National emergency at the southern border: task order two for stronger borders, stronger america international campaign advertising and media support - exclusion: section 2(d) and section 4(a)
Ended Awarded Last action
- Contract number
- 70RDA225FR0000013
- Awardee
-
People Who Think, L.L.C. UEI Z4UXD1X1HL99
- Awarding agency
-
Office of Procurement Operations
Department of Homeland Security
- Obligated
- $13,857,600
Award facts
- Contract value 100% obligated
- $13,857,600.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Immediate Office of the Secretary Department of Homeland Security
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 2 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Mandeville, LA, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Funding Only Action | $2,309,600 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $6,744,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $0 | |
| Original award | $4,804,000 |
About this award
This is a firm fixed-price delivery order awarded by the Immediate Office of the Secretary, a civilian federal agency, to People Who Think, L.L.C., a for-profit limited liability company. The $13,857,600.00 task order is for "NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDIA SUPPORT" services. This task order is part of a $200,000,000.00 multiple-award indefinite delivery contract (IDC) held by People Who Think, L.L.C. to provide ongoing advertising and media support for the "NATIONAL EMERGENCY AT THE SOUTHERN BORDER: STRONGER BORDERS, STRONGER AMERICA CAMPAIGN." No set-aside designation was used for this award.
Quick answers
Who was awarded contract 70RDA225FR0000013?
70RDA225FR0000013 was awarded to People Who Think, L.L.C. by Office of Procurement Operations (Department of Homeland Security) on March 12, 2025.
How much is contract 70RDA225FR0000013 worth?
The government has obligated $13,857,600 on 70RDA225FR0000013.
Which agency awarded contract 70RDA225FR0000013?
Office of Procurement Operations (Department of Homeland Security) awarded 70RDA225FR0000013, with funding from Immediate Office of the Secretary (Department of Homeland Security).
Is contract 70RDA225FR0000013 an order under another contract?
Yes. 70RDA225FR0000013 is a delivery order under 70RDA225D00000003, an indefinite delivery contract, on Stronger Borders, Stronger America Campaign Advertising.
Was contract 70RDA225FR0000013 competed?
The extent of competition for 70RDA225FR0000013 was full and open competition after exclusion of sources. The government received 2 offers.
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