OPA jamrs FY21 advertising tracking study

Ended Awarded Last action

Contract number
H9821021F0121
Awardee
Awarding agency
Obligated
$1,646,322

Award facts

Opportunity
Contract value 100% obligated
$1,646,322.48 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541720 Research and Development in the Social Sciences and Humanities
PSC
R422 Support- Professional: Market Research/Public Opinion
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22201, USA

Award details come from SAM.gov/FPDS.

About this award

The Defense Human Resources Activity awarded a $1.6 million firm fixed price delivery order to Fors Marsh Group LLC under an unspecified multiple award contract vehicle. The order is for an advertising tracking study to support the Joint Advertising Market Research & Studies program through March 2022. Fors Marsh will conduct market research and analysis to evaluate the effectiveness of DOD recruitment advertising efforts. No subcontractors or set aside designations were identified. This order supports DHRA's ongoing mission to attract and recruit qualified individuals for military service through targeted advertising and outreach campaigns.

Quick answers

Who was awarded contract H9821021F0121?

H9821021F0121 was awarded to Fors Marsh Group LLC by Defense Human Resources Activity (Department of Defense) on April 5, 2021.

How much is contract H9821021F0121 worth?

The government has obligated $1,646,322 on H9821021F0121.

Is contract H9821021F0121 an order under another contract?

Yes. H9821021F0121 is a delivery order under H9821020D0003, an indefinite delivery contract.

Was contract H9821021F0121 competed?

The extent of competition for H9821021F0121 was full and open competition.

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