Veterans Choice Services LLC

Veterans Choice Services LLC, a Service-Disabled Veteran-Owned Small Business and Veteran-Owned Small Business headquartered in Phoenix, Arizona, operates exclusively as a prime contractor delivering grounds maintenance, landscaping, headstone setting, HVAC repair, equipment supply, and facilities support services to the Department of Veterans Affairs' National Cemetery Administration. The vendor competes predominantly under SDVOSB set-asides and Total Small Business set-asides, with 99.4% of its 104 recent awards (combined potential value $67.1 million) concentrated in the National Cemetery Administration customer base and one outlier award from Veterans Health Administration Veterans Integrated Service Network 22 for tree trimming and landscaping at the Loma Linda VA Healthcare System ($229 thousand).

The vendor's capability portfolio centers on cemetery-specific operations spanning grounds maintenance (mowing, landscaping, debris removal, turf management), headstone setting and maintenance (installation, alignment, cleaning to sub-eighth-inch tolerances), interment and disinterment support, tree pruning and removal, HVAC maintenance and emergency repair, equipment procurement and supply (compact tractors, loaders, dump trucks, excavators, monument-handling equipment), and ancillary services including snow removal and Memorial Day event support. Representative prime work includes a $1.3 million delivery order (April 2026) for grounds maintenance at Willamette National Cemetery through April 2027; a $2.4 million grounds maintenance task order (March 2026) at Fort Snelling National Cemetery through February 2027; a $1.3 million headstone setting IDIQ (July 2025) at Ohio Western Reserve National Cemetery through December 2030; and a $488 thousand emergency trailer lease at Leavenworth National Cemetery (February 2024) through February 2027.

Customer concentration is near-absolute: the National Cemetery Administration accounts for 103 awards and $66.9 million (99.7%) of combined potential value, with task orders and BPA calls spanning approximately thirty national cemeteries nationwide including Fort Snelling (Minnesota), Willamette (Oregon), Ohio Western Reserve (Ohio), Bay Pines (Florida), Fort Bayard (New Mexico), Washington Crossing (Pennsylvania), Keokuk (Iowa), and Wood National Cemetery satellite locations (Wisconsin). The single outlier is a $229 thousand definitive contract with VISN 22 for tree trimming, planting, and drip irrigation at Loma Linda VA Healthcare System (January 2024).

Vehicle position centers on single-award indefinite-delivery contracts, with the vendor holding at least thirteen active IDIQs with the National Cemetery Administration as of June 2026. Top vehicles by task-order volume include a $12.4 million Fort Snelling National Cemetery grounds maintenance IDIQ (11 task orders, $7 million combined value, running through February 2029); a $6.9 million Willamette National Cemetery grounds maintenance IDIQ (1 task order, $1.3 million, through April 2030); a $3.7 million Washington Crossing National Cemetery grounds maintenance IDIQ (8 task orders, $1.2 million, through May 2030); a $3.6 million Fort Bayard National Cemetery grounds maintenance IDIQ (4 task orders, $677 thousand, through May 2031); and a $1.75 million SDVOSB multiple-award BPA for tree pruning and maintenance at cemeteries nationwide (12 task orders, $691 thousand, through July 2029). The vendor also holds a $5 million equipment supply BPA (June 2026) for construction and grounds maintenance equipment across Pacific, Continental, and Midwest cemetery districts, requiring authorized reseller status with Caterpillar, John Deere, Bobcat, Case, and similar manufacturers.

Activity has grown sharply: two awards in 2023, twenty-two in 2024, forty-three in 2025, and thirty-seven through September 2026. Twenty-seven awards (combined potential value $7.3 million) face ultimate completion in the next twenty-four months, exposing the vendor to recompete risk at Fort Snelling (multiple option years under active IDIQs), Washington Crossing, Willamette, and several smaller-value task orders on individual cemetery sites.

SCI-reported invoicing data shows $2.3 million in FY2024 on federal service contracts above the $150,000 reporting threshold, delivered by approximately 24 FTEs across Fort Snelling and related grounds maintenance work. SCI reported zero FTEs in FY2025 (two prime records carried no SCI-reportable hours); this partial view reflects the vendor's shift to smaller task orders and equipment supply work that may fall below the $150,000 threshold or fall outside SCI's scope. Government-paid hourly rates on SCI-reportable prime contracts averaged $46.24 per hour (10th, median, and 90th percentiles converged at this rate), indicating low-skill landscaping labor content in FY2024. The vendor performs all work with its own crews; across SCI prime records, 0% of contractor hours were performed by subcontractors, making Veterans Choice Services a build-to-suit operator rather than a prime-plus-subs model. The SCI dataset is incomplete relative to total federal revenue — the vendor's broader portfolio includes equipment supply, HVAC maintenance, emergency repairs, and smaller maintenance work that may not cross SCI reporting thresholds.

Primary NAICS codes across the award portfolio reflect cemetery operations: Landscaping Services (NAICS 561730, 70 awards), All Other Specialty Trade Contractors (8 awards), Plumbing, Heating, and Air-Conditioning Contractors (NAICS 238220, 7 awards), Soil Preparation, Planting, and Cultivating (6 awards), and Cemeteries and Crematories (4 awards). PSC coding clusters around Housekeeping-Landscaping/Groundskeeping (PSC S208, 79 awards) and Maintenance of Restoration of Real Property (6 awards). All work to date is issued under firm fixed-price terms, with 100% of awards designated as prime contracts against the National Cemetery Administration—no teaming, no subcontractor leverage, and no sub-award footprint.