Tower Products Incorporated

Tower Products Incorporated Markertek Video Supply Division, doing business as Markertek, supplies commercial audio, video, and broadcast equipment to federal agencies as a prime contractor (97% of recent awards) under the GSA Multiple Award Schedule and related federal supply vehicles. Markertek is a for-profit Subchapter S corporation based in Saugerties, New York, competing predominantly full-and-open (no set-aside designations recur across the majority of the prime footprint, though Total Small Business and Partial Small Business set-asides appear on roughly 15–20% of awards). The vendor carries a GSA Multiple Award Schedule contract valued at over $7.5 million.

Markertek's capability portfolio centers on commercial off-the-shelf audio, video, and broadcast equipment distribution — microphones, speakers, intercom systems, broadcast-quality scoring displays, video switches, waveform monitors, SDI video converters, fiber link transmitters and receivers, cable assemblies, and specialized production equipment. Representative prime work includes a $153,908.96 Total Small Business delivery order from the U.S. Air Force (September 2025) for USAF Band wireless equipment under the GSA schedule, a $91,550.77 Naval Sea Systems Command purchase order (September 2024) for Barnfind Technologies video transceiver equipment and fiber optic converters, a $79,317.26 Secret Service delivery order (August 2024) for Black Magic Cloud products under GSA, a $88,239.80 Voice of America purchase order (September 2022) for a Phabrix analyzer and mount kit, and a $87,043.45 Defense Logistics Agency purchase order (February 2026) for 10,300 feet of special-purpose cable under Total Small Business set-aside. Markertek also executes smaller high-frequency transactional awards across Naval Sea Systems Command and the Federal Acquisition Service.

Customer concentration centers on defense and civilian media agencies. The top five funding customers by award count account for 30% of all awards: Naval Sea Systems Command leads with 53 awards ($400 thousand combined potential value), followed by the Department of the Army (50 awards, $85 thousand), Defense Media Activity (37 awards, $169 thousand), U.S. Marine Corps (26 awards, $78 thousand), and Voice of America (22 awards, $292 thousand). By potential value, however, GSA Federal Acquisition Service dominates with 21 awards worth $19.6 million combined, anchoring 89% of Markertek's documented potential-value footprint. This concentration signals that Markertek's real value driver is its GSA schedule seat, from which federal agencies place routine small-dollar orders for equipment and components rather than large program-level work.

Markertek places task orders under the Federal Supply Schedule GS03F0035R (248 task orders, $1.1 million combined potential value) and the General Services Administration Multiple Award Schedule (57 task orders, $557 thousand combined potential value). The vendor holds no seats on major GWACs (Alliant, OASIS+) or agency-wide IDIQs. Work is classified primarily under NAICS 334210 (Other Communications Equipment Manufacturing, 312 awards), 334310 (Audio and Video Equipment Manufacturing, 76 awards), and 334220 (Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, 55 awards). PSC portfolio concentrates on Radio and Television Communication Equipment, Except Airborne (212 awards) and Video Recording and Reproducing Equipment (34 awards).

Activity has remained flat to modest: 19 awards in 2022, 19 in 2023, 22 in 2024, 22 in 2025, and 7 through mid-August 2026 (the last seven representing a partial-year slice). Combined potential value across all 624 awards (prime and sub) is $23.3 million, with only $5.3 million (23%) obligated to date — a signal of the low-dollar transactional character of most orders. Recompete exposure in the next twenty-four months is negligible: only one award ($21 thousand combined potential value) faces ultimate completion before October 2028.

Markertek operates primarily as a prime but maintains a small subcontract footprint (19 awards, 3% of total) under major defense primes. Named subs include BAE Systems Technology Solutions & Services Inc. (multiple task orders for digital wireless intercom systems, battery chargers, and range support cable, 2025–2025), General Dynamics Information Technology, Inc. (threat mitigation engineering support and task order modifications, 2025), General Dynamics Global Force, LLC (integrated base defense sustainment support and consolidated equipment warehouse services, 2025–2024), L3Harris Technologies Integrated Systems L.P. (BIG SAFARI electronic computer manufacturing, 2025), General Atomics Aeronautical Systems, Inc. (MQ-9B FMS interface cards, 2026), and Lockheed Martin Corporation (DVI fiber extension transmitters and receivers, 2024). The sub work reflects Markertek's role as a component and equipment supplier plugged into larger defense system integration and sustainment efforts rather than as a systems integrator itself.