Pepsi-Cola And National Brand Beverages, LTD.

Pepsi-Cola And National Brand Beverages, LTD., doing business as Pepsi-Cola, supplies branded beverages to the Defense Logistics Agency (DLA) Troop Support Subsistence division and the Defense Commissary Agency (DeCA) as a prime contractor competing in the open market without set-aside designations. The company is a minority-owned, for-profit manufacturer and distributor of goods headquartered in Pennsauken Township, New Jersey, with primary operational facilities in Delair, New Jersey and Goldsboro, North Carolina.

Pepsi-Cola's federal business centers on delivery of carbonated soft drinks, sports drinks, ready-to-drink teas, juices, and beverage concentrates in multiple formats—20-ounce plastic bottles, 5-gallon bag-in-box containers, 3-gallon concentrate jugs, and bulk tea concentrates. Representative work includes recurring BPA calls and delivery orders for Pepsi-Cola, Mountain Dew, Lipton Tea Brisk, Tropicana lemon and pink lemonade, Gatorade Fruit Punch, and beverage bases, with individual order values typically ranging from under $200 to $3,385. A $1,076 BPA call on March 10, 2026, for Lipton Tea with lemon reflects the company's core product mix; a $1,651 delivery order on July 17, 2025, for unsweetened tea concentrate exemplifies the range. The vendor holds two single-award Indefinite Delivery Contracts with DLA Troop Support Subsistence: one valued at $4.9 million awarded September 28, 2025 (SPE30024D9207), completing September 27, 2030, and a second valued at $4.9 million awarded January 2, 2025 (SPE30025D9207), completing January 1, 2030. Both enable the issuance of firm fixed-price delivery orders and BPA calls across the vendor's full branded beverage portfolio to support military installations domestically and internationally.

Customer concentration is extreme. The DLA Troop Support Subsistence division accounts for 1,525 awards (96% of recent awards) and $31.7 million in combined potential value, driven by high-volume, low-dollar individual orders issued across five parent IDV vehicles. The Defense Commissary Agency anchors the dollar concentration with 50 awards valued at $96.1 million combined potential value—roughly 70% of the total portfolio—though representing only 3% of award count, indicating large standing orders or allocation agreements. A single Department of the Army award rounds out the customer set. Award volume has remained steady over the past five years, averaging 104 to 114 per year through 2025, with 33 awards recorded in 2026 year-to-date as of April 15, 2026. The vendor's award footprint tracks against NAICS 311930 (Soft Drink Manufacturing) and PSC 8930 (Beverages, Nonalcoholic), reflecting pure commodity supply positioning.

The underlying parent vehicle structure reveals the operational model: 550 task orders flow through IDC SPE30015D9236, 314 through IDC SPE30020D9206, and 201 through BPA SPE30019A9400, with combined potential values in the low hundreds of thousands across these vehicles. This fragmentation is characteristic of DLA subsistence procurement, where numerous small orders execute against standing vehicles rather than single large awards. Pepsi-Cola competes exclusively for open-market awards without set-aside protection, positioning the company as a commodity vendor in direct competition with other nationally distributed beverage suppliers. Recent activity confirms continuous execution: delivery orders and BPA calls issued weekly throughout 2025 and into 2026, with ultimate completion dates typically five to seven days after award, indicating just-in-time provisioning to military dining facilities and retail outlets.