Michigan High School Athletic Association Inc.

East Lansing, MI

UEI
HHKVMLHFWVK9
CAGE
7GQM6
Primary NAICS
711219 Other Spectator Sports
SAM.gov registration
Active through

Company facts

Self-certified in SAM.gov
  • Non-Profit Organization
Entity structure
Corporate Entity (Tax Exempt)
SAM.gov registration date
Physical address
1661 Ramblewood Dr, East Lansing, MI 48823, USA
Website
mhsaa.com
Founded
1927
Employees
11-50
Estimated annual revenue
$1M-$10M
Industry
  1. Industrials
  2. Commercial & Professional Services
  3. Professional Services
SIC code
86 Membership Organizations
Profiles

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $0
FY2026 $100,000
FY2025 $100,000
FY2024 $20,000
FY2023 $100,000

Top agencies by obligations

Rank Agency Obligated, FY2026–FY2027 Share
1 Department of the Army $100,000

Contract awards

Latest 5 listed here. See the rest on GovTribe.

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About the company

Michigan High School Athletic Association Inc. (MHSAA) is a tax-exempt non-profit organization headquartered in East Lansing, Michigan, that has been registered to receive federal awards since October 2015. The organization leverages its established network of high school athletic events and championship competitions throughout Michigan to provide recruiting and retention advertising services to the federal government. MHSAA's primary value proposition to federal agencies centers on its substantial reach and access to high school students and attendees across the state, positioning the organization as a strategic partner for military recruitment and retention initiatives.

MHSAA has received three prime federal contract awards totaling $520,000 across multiple Department of Defense agencies. The Department of the Army has awarded two purchase orders: a $300,000 firm-fixed price contract awarded September 15, 2023 (with performance through September 17, 2026) for the MHSAA Sports Partnership in Michigan for Recruiting & Retention Battalion, and a $200,000 firm fixed price purchase order awarded September 29, 2025 (completing September 28, 2027) for recruiting and retention advertising services at high school sports championships. Both Army contracts emphasize digital and social media campaigns, event sponsorship at MHSAA high school championship events, approved use of MHSAA marks and positioning, and official designation as a corporate partner. The U.S. Navy Recruiting Command awarded a separate $20,000 purchase order on March 8, 2024 (completed June 30, 2024) for attendance, outreach, advertising, and recruiting services at MHSAA sporting events in Detroit. All three awards operated under firm fixed-price purchase order contract types with no set-aside designations, reflecting direct awards to MHSAA based on its unique capabilities and established relationships within Michigan's high school athletic community. No subcontractors were identified across these awards.

Quick answers

Is Michigan High School Athletic Association Inc. registered in SAM.gov?

Yes. Michigan High School Athletic Association Inc.'s SAM.gov registration is active through June 30, 2027.

How much has Michigan High School Athletic Association Inc. received in federal contracts?

Federal contracts obligated $100,000 to Michigan High School Athletic Association Inc. in fiscal year 2025 and $320,000 in fiscal years 2023 through 2027.

How does Michigan High School Athletic Association Inc. rank among federal contractors?

Michigan High School Athletic Association Inc. ranked #13 in NAICS 71131, #19 in NAICS 7113 and #62 in NAICS 711 in FY2025.

What is Michigan High School Athletic Association Inc.'s most recent federal award?

Michigan High School Athletic Association Inc.'s most recent federal contract award is Recruiting and retention advertising at high school sports championships as a corporate partner (W912JB25PA050), from Michigan National Guard (ARNG), on September 29, 2025.

On GovTribe

See Michigan High School Athletic Association Inc.'s full federal record

  • Federal contract awards
  • Funding analysis by agency, NAICS and set-aside
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