Michigan High School Athletic Association Inc.
East Lansing, MI
- UEI
- HHKVMLHFWVK9
- CAGE
- 7GQM6
- Primary NAICS
- 711219 Other Spectator Sports
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 711219 Other Spectator Sports Primary
- SAM.gov registration date
- Physical address
- 1661 Ramblewood Dr, East Lansing, MI 48823, USA
- Website
- mhsaa.com
- Founded
- 1927
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- SIC code
- 86 Membership Organizations
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Recruiting and retention advertising at high school sports championships as a corporate partner | Michigan National Guard | $200,000 | |
| Navy recruiting command attendance, outreach, advertising, and recruiting at michigan high school athletic association… | Naval Supply Systems Command | $20,000 | |
| Mhsaa sports partnership in michigan for recruiting & retention battalion | Michigan National Guard | $100,000 | |
| HS sports championship advertising in michigan for recruiting | Michigan National Guard | $300,000 | |
| Mhsaa corporate partnership advertising | Michigan National Guard | $350,000 |
About Michigan High School Athletic Association Inc.
Michigan High School Athletic Association Inc. (MHSAA) is a tax-exempt non-profit organization headquartered in East Lansing, Michigan, that has been registered to receive federal awards since October 2015. The organization leverages its established network of high school athletic events and championship competitions throughout Michigan to provide recruiting and retention advertising services to the federal government. MHSAA's primary value proposition to federal agencies centers on its substantial reach and access to high school students and attendees across the state, positioning the organization as a strategic partner for military recruitment and retention initiatives.
MHSAA has received three prime federal contract awards totaling $520,000 across multiple Department of Defense agencies. The Department of the Army has awarded two purchase orders: a $300,000 firm-fixed price contract awarded September 15, 2023 (with performance through September 17, 2026) for the MHSAA Sports Partnership in Michigan for Recruiting & Retention Battalion, and a $200,000 firm fixed price purchase order awarded September 29, 2025 (completing September 28, 2027) for recruiting and retention advertising services at high school sports championships. Both Army contracts emphasize digital and social media campaigns, event sponsorship at MHSAA high school championship events, approved use of MHSAA marks and positioning, and official designation as a corporate partner. The U.S. Navy Recruiting Command awarded a separate $20,000 purchase order on March 8, 2024 (completed June 30, 2024) for attendance, outreach, advertising, and recruiting services at MHSAA sporting events in Detroit. All three awards operated under firm fixed-price purchase order contract types with no set-aside designations, reflecting direct awards to MHSAA based on its unique capabilities and established relationships within Michigan's high school athletic community. No subcontractors were identified across these awards.
Quick answers
What is Michigan High School Athletic Association Inc.'s UEI?
Michigan High School Athletic Association Inc.'s Unique Entity ID (UEI) in SAM.gov is HHKVMLHFWVK9.
What is Michigan High School Athletic Association Inc.'s CAGE code?
Michigan High School Athletic Association Inc.'s CAGE code is 7GQM6.
What is Michigan High School Athletic Association Inc.'s primary NAICS code?
Michigan High School Athletic Association Inc.'s primary NAICS code is 711219 (Other Spectator Sports).
Where is Michigan High School Athletic Association Inc. located?
Michigan High School Athletic Association Inc.'s physical address in SAM.gov is 1661 Ramblewood Dr, East Lansing, MI 48823, USA.
Is Michigan High School Athletic Association Inc. registered in SAM.gov?
Yes. Michigan High School Athletic Association Inc.'s SAM.gov registration is active through June 30, 2027.
What is Michigan High School Athletic Association Inc.'s most recent federal award?
Michigan High School Athletic Association Inc.'s most recent federal contract award is Recruiting and retention advertising at high school sports championships as a corporate partner (W912JB25PA050), from Michigan National Guard, on September 29, 2025.
On GovTribe
See Michigan High School Athletic Association Inc.'s full federal record
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- Funding analysis by agency, NAICS and set-aside
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