Lomar Specialty Advertising, Inc.
Concord, NC Doing business as LSA Lomar Specialty Advertising
- UEI
- EJZNDLTAK6D6
- CAGE
- 1UVR8
- Primary NAICS
- 314910 Textile Bag and Canvas Mills
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 314910 Textile Bag and Canvas Mills Primary
- 314999 All Other Miscellaneous Textile Product Mills
- 315990 Apparel Accessories and Other Apparel Manufacturing
- 323113 Commercial Screen Printing
- 339920 Sporting and Athletic Goods Manufacturing
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 424350 Clothing and Clothing Accessories Merchant Wholesalers
- 424610 Plastics Materials and Basic Forms and Shapes Merchant Wholesalers
- SAM.gov registration date
- Physical address
- 7144 Weddington Rd #160, Concord, NC 28027, USA
- Website
- lomarspecialtyad.com
- Founded
- 1999
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Personal presentation items for recruiting from BPA W912MM-25-a-A003 | South Dakota National Guard | $3,415 | |
| 200 woobie hoodies for recruiting and retention | Montana National Guard | $9,598 | |
| Txang recruiting promotional items | Department of the Army | $96,901 | |
| Recruiting promotional items | Tennessee National Guard | $217,428 | |
| Recruiting promotional items for the RRB | Montana National Guard | $74,670 |
About Lomar Specialty Advertising, Inc.
Lomar Specialty Advertising, Inc., doing business as LSA, a woman-owned, minority-owned (Black American), self-certified small disadvantaged business based in Concord, North Carolina, delivers branded promotional merchandise — apparel, accessories, drinkware, writing instruments, and tactical gear — to the Department of the Army and Army National Guard units nationwide as a prime contractor exclusively (88 awards, 100% prime). LSA competes predominantly under total small business set-asides; across its recent footprint, the vast majority of awards carry the total small business designation, with only scattered full-and-open procurements.
LSA's customer concentration is heavily skewed toward the Army ecosystem. The Department of the Army and its subordinate commands (Forces Command, state Army National Guard units, and Materiel Command) account for 53% of award count and 90% of combined potential value. Within that, the generic "Department of the Army" funding line anchors 28 awards valued at $8.5 million, while Mission and Installation Contracting Command Fort Hood places three awards totaling $5 million — the single largest customer by dollars. Texas Army National Guard (three awards, $887 thousand), South Dakota Army National Guard (four awards, $972 thousand), and Louisiana Army National Guard (seven awards, $839 thousand) represent the largest state-level customers. Distinct customer agencies served total 28, but 90% of dollars concentrate in Army-aligned buyers.
LSA holds four primary Blanket Purchase Agreements with the Army and Army National Guard. A June 9, 2025 single-award BPA with the Department of the Army for Railroad Retirement Board recruiting promotional items carries a $250,000 ceiling through May 31, 2030. A June 1, 2025 multiple-award BPA with South Dakota National Guard covers personal presentation items under a $900,000 ceiling through May 31, 2030, against which LSA holds two sub-agreements valued at $249,900 and $245,000. A September 29, 2023 multiple-award BPA with the Department of the Army for New Jersey Army National Guard recruiting and promotional merchandise carries a $400,000 ceiling through September 28, 2028; approximately $246,388.75 has been ordered against it to date in five task orders. A July 15, 2023 multiple-award BPA for promotional recruiting items carries a $245,000 ceiling through July 14, 2026. Against these vehicles, LSA has received 17 BPA calls over the past three years, ranging from $4,999 (compact battle bottles) to $250,000 (Q4 FY25 recruiting and retention promotional items).
Recent representative prime work includes a $250,000 BPA call awarded March 1, 2026 by Montana National Guard for 200 woobie hoodies (total small business set-aside), a $217,427.96 purchase order from Tennessee Army National Guard issued September 26, 2025 for nine product categories of branded promotional items including running shorts, boonie hats, and assault packs (no set-aside used), a $369,708.56 purchase order from Texas Army National Guard issued September 26, 2024 for recruiting and retention marketing items (total small business set-aside), and a $517,528.75 purchase order from Texas Army National Guard issued February 23, 2023 for coolers, bags, calendars, chairs, and inflatable games (total small business set-aside). Activity trajectory shows growth: two awards in 2022, six in 2023, five in 2024, and fourteen in 2025. Combined potential value across all 88 awards totals $18 million, with $3 million obligated to date (17% realization rate). LSA operates as a pure prime contractor with no subcontract footprint in the sourced award data.
SBA capabilities narrative
PROMOTIONAL PRODUCTS, MANUFACTURING OF BAGS AND OTHER TEXTILE GOODS
Quick answers
What is Lomar Specialty Advertising, Inc.'s UEI?
Lomar Specialty Advertising, Inc.'s Unique Entity ID (UEI) in SAM.gov is EJZNDLTAK6D6.
What is Lomar Specialty Advertising, Inc.'s CAGE code?
Lomar Specialty Advertising, Inc.'s CAGE code is 1UVR8.
What is Lomar Specialty Advertising, Inc.'s primary NAICS code?
Lomar Specialty Advertising, Inc.'s primary NAICS code is 314910 (Textile Bag and Canvas Mills).
Where is Lomar Specialty Advertising, Inc. located?
Lomar Specialty Advertising, Inc.'s physical address in SAM.gov is 7144 Weddington Rd #160, Concord, NC 28027, USA.
Is Lomar Specialty Advertising, Inc. registered in SAM.gov?
Yes. Lomar Specialty Advertising, Inc.'s SAM.gov registration is active through March 6, 2027.
What is Lomar Specialty Advertising, Inc.'s most recent federal award?
Lomar Specialty Advertising, Inc.'s most recent federal contract award is Personal presentation items for recruiting from BPA W912MM-25-a-A003 (W912MM26FA003), from South Dakota National Guard, on March 17, 2026.
On GovTribe
See Lomar Specialty Advertising, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors