Lomar Specialty Advertising, Inc.
Concord, NC Doing business as LSA
- UEI
- EJZNDLTAK6D6
- CAGE
- 1UVR8
- Primary NAICS
- 314910 Textile Bag and Canvas Mills
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 314999 All Other Miscellaneous Textile Product Mills
- 315990 Apparel Accessories and Other Apparel Manufacturing
- 323113 Commercial Screen Printing
- 339920 Sporting and Athletic Goods Manufacturing
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 424350 Clothing and Clothing Accessories Merchant Wholesalers
- 424610 Plastics Materials and Basic Forms and Shapes Merchant Wholesalers
- 541810 Advertising Agencies
- SAM.gov registration date
- Physical address
- 7144 Weddington Rd #160, Concord, NC 28027, USA
- Website
- lomarspecialtyad.com
- Founded
- 1999
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $27,407 |
| FY2025 | $635,469 |
| FY2024 | $496,758 |
| FY2023 | $168,644 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $27,407 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Lomar Specialty Advertising, Inc., doing business as LSA, a woman-owned, minority-owned (Black American), self-certified small disadvantaged business based in Concord, North Carolina, delivers branded promotional merchandise — apparel, accessories, drinkware, writing instruments, and tactical gear — to the Department of the Army and Army National Guard units nationwide as a prime contractor exclusively (88 awards, 100% prime). LSA competes predominantly under total small business set-asides; across its recent footprint, the vast majority of awards carry the total small business designation, with only scattered full-and-open procurements.
LSA's customer concentration is heavily skewed toward the Army ecosystem. The Department of the Army and its subordinate commands (Forces Command, state Army National Guard units, and Materiel Command) account for 53% of award count and 90% of combined potential value. Within that, the generic "Department of the Army" funding line anchors 28 awards valued at $8.5 million, while Mission and Installation Contracting Command Fort Hood places three awards totaling $5 million — the single largest customer by dollars. Texas Army National Guard (three awards, $887 thousand), South Dakota Army National Guard (four awards, $972 thousand), and Louisiana Army National Guard (seven awards, $839 thousand) represent the largest state-level customers. Distinct customer agencies served total 28, but 90% of dollars concentrate in Army-aligned buyers.
LSA holds four primary Blanket Purchase Agreements with the Army and Army National Guard. A June 9, 2025 single-award BPA with the Department of the Army for Railroad Retirement Board recruiting promotional items carries a $250,000 ceiling through May 31, 2030. A June 1, 2025 multiple-award BPA with South Dakota National Guard covers personal presentation items under a $900,000 ceiling through May 31, 2030, against which LSA holds two sub-agreements valued at $249,900 and $245,000. A September 29, 2023 multiple-award BPA with the Department of the Army for New Jersey Army National Guard recruiting and promotional merchandise carries a $400,000 ceiling through September 28, 2028; approximately $246,388.75 has been ordered against it to date in five task orders. A July 15, 2023 multiple-award BPA for promotional recruiting items carries a $245,000 ceiling through July 14, 2026. Against these vehicles, LSA has received 17 BPA calls over the past three years, ranging from $4,999 (compact battle bottles) to $250,000 (Q4 FY25 recruiting and retention promotional items).
Recent representative prime work includes a $250,000 BPA call awarded March 1, 2026 by Montana National Guard for 200 woobie hoodies (total small business set-aside), a $217,427.96 purchase order from Tennessee Army National Guard issued September 26, 2025 for nine product categories of branded promotional items including running shorts, boonie hats, and assault packs (no set-aside used), a $369,708.56 purchase order from Texas Army National Guard issued September 26, 2024 for recruiting and retention marketing items (total small business set-aside), and a $517,528.75 purchase order from Texas Army National Guard issued February 23, 2023 for coolers, bags, calendars, chairs, and inflatable games (total small business set-aside). Activity trajectory shows growth: two awards in 2022, six in 2023, five in 2024, and fourteen in 2025. Combined potential value across all 88 awards totals $18 million, with $3 million obligated to date (17% realization rate). LSA operates as a pure prime contractor with no subcontract footprint in the sourced award data.
SBA capabilities narrative
PROMOTIONAL PRODUCTS, MANUFACTURING OF BAGS AND OTHER TEXTILE GOODS
Quick answers
Is Lomar Specialty Advertising, Inc. registered in SAM.gov?
Yes. Lomar Specialty Advertising, Inc.'s SAM.gov registration is active through March 6, 2027.
How much has Lomar Specialty Advertising, Inc. received in federal contracts?
Federal contracts obligated $635,469 to Lomar Specialty Advertising, Inc. in fiscal year 2025 and $1,328,278 in fiscal years 2023 through 2027.
How does Lomar Specialty Advertising, Inc. rank among federal contractors?
Lomar Specialty Advertising, Inc. ranked #13 in NAICS 54189, #16 in PSC 9905 and #23 in PSC 8105 in FY2025.
What is Lomar Specialty Advertising, Inc.'s most recent federal award?
Lomar Specialty Advertising, Inc.'s most recent federal contract award is RRB - promotional items (W912L326FA022), from Wyoming National Guard (ARNG), on June 17, 2026.
On GovTribe
See Lomar Specialty Advertising, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors