Digital Plaza LLC

Digital Plaza LLC, doing business as Digital Plaza Direct, is an SBA-certified 8(a) small disadvantaged business and woman-owned small business based in Lower Gwynedd Township, Pennsylvania, that supplies IT hardware, uninterruptible power supplies, audiovisual equipment, and related infrastructure solutions to federal agencies as a prime contractor on 743 of its 748 awards (99% prime footprint). The company holds active 8(a) Program Participant certification (expiring July 27, 2026) and carries concurrent designations as Economically Disadvantaged Women-Owned Small Business, Asian-Pacific American Owned, and minority-owned. Digital Plaza Direct operates as a limited liability partnership structured to compete across both 8(a) set-aside and full-and-open procurements, though set-asides dominate recent activity.

Digital Plaza Direct's capability portfolio centers on hardware procurement and delivery: uninterruptible power supplies (Eaton, APC, CyberPower, Liebert brands), servers and server racks, displays and monitors, KVM switches, networking equipment, audiovisual systems, and related installation and maintenance services. Representative prime work includes a $3.71 billion firm fixed-price purchase order from the Air Force Space Force for cyber operations IT licenses, hardware, and support (awarded July 22, 2022, ultimate completion July 21, 2025); a $549.9 million total-small-business delivery order from the Navy's U.S. Fleet Forces Command (Atlantic) for switches, adapters, displays, and cables under the Multiple Award Schedule (awarded September 27, 2022); a $448.5 million total-small-business delivery order from the Defense Commissary Agency for uninterruptible power supply systems under MAS (awarded September 29, 2023); a $342.9 million total-small-business delivery order from the Air Force Secretary for KVM modernization at Joint Base Andrews under MAS (awarded September 22, 2022); and a $310.2 million delivery order from FEMA for National Hurricane Center audiovisual design under MAS (awarded December 1, 2023). Recent smaller awards include a $336.9 million 8(a) sole-source definitive contract from the Department of Transportation for a portable LED wall system (awarded September 29, 2024, ultimate completion January 30, 2025); a $131.5 million 8(a) sole-source purchase order from the Army Medical Command for video teleconference modernization at Fort Belvoir (awarded September 25, 2024); and a $224.6 million EDWOSB delivery order from the Air Force Reserve for UPS replacement at March Air Reserve Base (awarded December 18, 2023).

Customer concentration sits heavily with the General Services Administration Federal Acquisition Service, which accounts for $50.01 billion (98% of combined potential value) across seven awards — the overwhelming share anchored by Digital Plaza's $1 billion Blanket Purchase Agreement (BPA) with GSA and its seat on the $50 billion 8(a) STARS III Government-Wide Acquisition Contract. The top five agencies by potential value are GSA Federal Acquisition Service ($50.01 billion), Department of the Navy Naval Air Systems Command Naval Air Warfare Center ($5.3 million), Department of the Air Force ($4.3 million), Department of Commerce National Oceanic and Atmospheric Administration ($1.3 million), and Department of the Navy U.S. Fleet Forces Command (Atlantic) ($897 thousand). By award count, the Air National Guard leads with 50 awards ($619 thousand combined potential value), followed by Naval Sea Systems Command (23 awards, $803 thousand), Department of the Army (21 awards, $307 thousand), FBI Headquarters Division (18 awards, $399 thousand), and the Air Force (18 awards, $4.3 million). The portfolio spans 250 distinct federal customer agencies.

Digital Plaza Direct holds three named vehicle positions: the $1 billion GSA Multiple Award Schedule Blanket Purchase Agreement (valid through September 30, 2029, awarded August 19, 2024), where 541 task orders carry $19 million in combined potential value; the $50 billion 8(a) STARS III Government-Wide Acquisition Contract (valid through July 1, 2029, awarded February 23, 2022, with one recorded task order valued at $120 thousand); and the Navy SEAPORT-NXG Indefinite Delivery Contract (mentioned in award narratives as valid through January 1, 2029). The source notes multiple single-award IDIQs with undocumented task order activity. The Multiple Award Schedule dominates execution — Digital Plaza uses this vehicle to place delivery orders across civilian and defense agencies for hardware, displays, UPS systems, networking equipment, and audiovisual products. The 8(a) STARS III vehicle enables 8(a) sole-source and competitive awards for IT services and hardware to civilian agencies. Recent MAS delivery orders include uninterruptible power supplies to NOAA ($186.3 thousand, September 11, 2025); Eaton UPS and battery packs to Veterans Integrated Service Network 1 ($116.9 thousand, March 3, 2026); video surveillance and noise mitigation equipment to Air National Guard ($24.6 thousand, September 30, 2025); and Tier Three maintenance support for integrated audiovisual systems to Army Medical Command ($125 thousand, September 29, 2025).

Activity has remained steady in recent years: 28 awards in 2022, 10 in 2023, 25 in 2024, 18 in 2025, and 2 in 2026 (year-to-date through April 28, 2026). Four awards with ultimate completion dates in the next twenty-four months carry combined potential value of $504 thousand, presenting minimal recompete exposure. The vendor's subcontract footprint is negligible — five sub-awards total, all to Lockheed Martin on GPS III and missile development programs (awards October 2024, September 2024, August 2024, May 2024, and April 2024), representing less than 1% of total award count. Digital Plaza does not report significant roles as a subcontractor to other prime contractors.

Digital Plaza's award portfolio reflects a commodity-heavy profile: 461 awards (61% of prime count) fall under NAICS 334310 (Audio and Video Equipment Manufacturing); 81 awards under 333249 (Other Commercial and Service Industry Machinery Manufacturing); 52 under 334111 (Electronic Computer Manufacturing); 17 under 334220 (Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing); and 13 under 335999 (All Other Miscellaneous Electrical Equipment and Component Manufacturing). By PSC code, the concentration is on hardware delivery — Phonographs, Radios, and Television Sets (112 awards), Radio and Television Communication Equipment (108 awards), Video Recording and Reproducing Equipment (49 awards), Information Technology Support Equipment (38 awards), and Miscellaneous Electric Power and Distribution Equipment (27 awards). Digital Plaza's model emphasizes hardware sourcing, logistics, and assembly rather than custom development or integration services. The vendor's $51.04 billion in combined potential value across 748 awards masks the reality that 98% of that value sits in the GSA BPA and 8(a) STARS III vehicles — the actual transacted or obligated base is $30.3 million (0% of potential value), indicating these are ceiling contracts with modest utilization to date.

Digital Plaza LLC is an 8(a) Woman Owned Economically Disadvantaged Small Business

dedicated to providing the best technologies and services to the Federal Government and

its integrators. Our company is organized into three verticals: Specialty Computing, Audio

Visual Solutions and Federal Professional Services. We offer a full suite of products and

services with best-in-class contract vehicles for procurement.