Fitness Superstore, Inc.
Benicia, CA
- UEI
- ML34WSQUCZK1
- CAGE
- 776U5
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 537 Stone Rd f, Benicia, CA 94510, USA
- Website
- fitnesssuperstore.com
- Founded
- 2010
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Consumer Durables & Apparel
- Leisure Products
- Sporting Goods
- SIC code
- 51 Wholesale Trade – Nondurable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | -$33,972 |
| FY2025 | $319,183 |
| FY2024 | $157,101 |
| FY2023 | $62,755 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $34,007 | |
| 2 | Department of Homeland Security | $19,479 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Fitness Superstore, Inc., a self-certified small disadvantaged business based in Benicia, California, supplies new and refurbished gym and fitness equipment to federal agencies as a prime contractor under its own purchase orders and as a contractor on GSA's Multiple Award Schedule. The company operates as a for-profit Subchapter S corporation and competes across both full-and-open and total-small-business set-aside procurements, with recent prime awards split roughly equally between set-aside and unrestricted designations.
Fitness Superstore's capability footprint centers on commercial fitness equipment procurement and delivery — power plate whole-body vibration machines, cardio equipment (treadmills, ellipticals, stationary bikes, assault bikes), strength training apparatus (smith racks, cable crossovers, leg presses, power racks), multi-station jungle gyms, gym flooring and matting, and specialized training gear. Representative recent work includes a $111,713.55 purchase order from Naval Strategic Systems Programs in August 2025 for equipment procurement and installation at Strategic Weapons Facility Pacific in Silverdale, Washington; a $68,857.66 total-small-business set-aside from U.S. Customs and Border Protection in August 2024 for gym equipment; a $67,403.09 purchase order from the U.S. Air Force in September 2025 for fitness equipment at Schriever Space Force Base in Colorado supporting the Guardian Resilience Team; and a $67,018.40 delivery order from Air Mobility Command in September 2025 for SERE (Survival, Evasion, Resistance, and Escape) training gym equipment at Travis Air Force Base in California.
Customer concentration spreads across twenty-one agencies with no dominant single customer. The top five funding agencies by potential value account for 68% of recent awards: GSA Federal Acquisition Service ($475 thousand), Naval Strategic Systems Programs ($112 thousand), the Department of the Air Force ($86 thousand), the Department of the Army Forces Command ($71 thousand), and U.S. Customs and Border Protection ($69 thousand). By award count, the top five customers (Department of State Bureau of Diplomatic Security, U.S. Coast Guard, Army Forces Command, Air Force, and Drug Enforcement Administration) represent only 36% of awards, reflecting a broad, fragmented customer base typical of commodity equipment suppliers. Fitness Superstore holds a five-year Federal Supply Schedule contract with GSA's Federal Acquisition Service (ceiling $475 thousand, issued September 2025, performance through September 2030) under the Multiple Award Schedule; two task orders under that schedule total $58 thousand. The company's award activity has grown year over year — one award in 2022 to eight in 2025 — with a combined potential value of $1.2 million across all twenty-five recent prime awards. Performance locations span CONUS and overseas, including Djibouti, Mexico, and multiple stateside military and civilian facilities. Fitness Superstore does not operate as a subcontractor in the source data and maintains no sub-award exposure.
Quick answers
Is Fitness Superstore, Inc. registered in SAM.gov?
Yes. Fitness Superstore, Inc.'s SAM.gov registration is active through May 17, 2027.
Which contract vehicles does Fitness Superstore, Inc. hold?
Fitness Superstore, Inc. holds a place on 1 federal contract vehicle: MAS.
How much has Fitness Superstore, Inc. received in federal contracts?
Federal contracts obligated $319,183 to Fitness Superstore, Inc. in fiscal year 2025 and $505,067 in fiscal years 2023 through 2027.
How does Fitness Superstore, Inc. rank among federal contractors?
Fitness Superstore, Inc. ranked #14 in NAICS 42391, #18 in PSC 7810 and #25 in PSC 78 in FY2025.
What is Fitness Superstore, Inc.'s most recent federal award?
Fitness Superstore, Inc.'s most recent federal contract award is USCG salc CTD (70Z02326PSALC0011), from Coast Guard, on July 30, 2026.
On GovTribe
See Fitness Superstore, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors