Challenge America
Carbondale, CO Doing business as Challenge America Challenge America
- UEI
- HAXVKHKK86P4
- CAGE
- 7L7V5
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 541720 Research and Development in the Social Sciences and Humanities Primary
- 541990 All Other Professional, Scientific, and Technical Services
- 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
- 711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities
- 813311 Human Rights Organizations
- 813990 Other Similar Organizations (except Business, Professional, Labor, and Political Organizations)
- SAM.gov registration date
- Physical address
- 137 Diamond A Ranch Rd, Carbondale, CO 81623, USA
- Website
- challengeamerica.com
- Founded
- 2009
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Specialized Consumer Services
- SIC code
- 86 Membership Organizations
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Virtual music therapy | Veterans Integrated Service Network 7 | $10,000 | |
| Music therapy SUD | Veterans Integrated Service Network 22 | $60,000 | |
| Music therapy | VA Strategic Acquisition Center Frederick | $1,114,000 | |
| Music therapy | VA Strategic Acquisition Center Frederick | $260,000 | |
| Music therapy | VA Strategic Acquisition Center Frederick | $80,000 |
About Challenge America
Challenge America, a Colorado-based nonprofit organization, delivers music therapy services to the Department of Veterans Affairs as a prime contractor under full-and-open federal procurements with no set-aside designations. The organization operates entirely as a prime (100% of awards) and does not subcontract its delivery.
Challenge America's federal footprint is concentrated with the Veterans Affairs Strategic Acquisition Center Frederick, which accounts for four awards totaling $4.2 million in combined potential value. A fifth award came in June 2026 from the VA Veterans Integrated Service Network 22, a $60,000 purchase order for music therapy services to individuals with substance use disorders at a VA facility in California running through June 2027. Across the portfolio, Challenge America has captured $4.3 million in combined potential value, with $1.7 million obligated to date (40% of ceiling).
Challenge America's capability portfolio centers on music therapy delivery, including both in-person and telehealth-enabled services. Representative work includes a $3.659 million definitive contract awarded in January 2024 by VA Strategic Acquisition Center Frederick for music therapy services delivered through January 2026; a $260,000 purchase order from the same contracting office (awarded September 2022) for thirteen virtual music therapy retreats across eight sites serving rural veterans through the VA Office of Rural Health and Rehabilitation and Prosthetics Service Program Office's Veterans Rural Health Resource Center and Rural Veterans Tele-Rehabilitation Initiative; and an $80,000 purchase order awarded September 2021 for music therapy services to veterans. Challenge America specializes in leveraging telehealth technologies to reach veterans in rural and underserved areas.
Recent activity is sparse and episodic. Five awards span 2020 through June 2026, with one award per calendar year in 2020, 2021, 2022, 2024, and 2026. One award (the $60,000 VISN 22 purchase order) reaches completion within the next twenty-four months and faces potential recompete. Service Contract Inventory reporting captures a single record: $557 thousand invoiced in FY2024 against the $3.659 million definitive contract, reflecting 6.0 FTEs, with government-paid rates at $44.63/hour. The organization performs all delivery directly without named subcontractor engagement.
Quick answers
What is Challenge America's UEI?
Challenge America's Unique Entity ID (UEI) in SAM.gov is HAXVKHKK86P4.
What is Challenge America's CAGE code?
Challenge America's CAGE code is 7L7V5.
What is Challenge America's primary NAICS code?
Challenge America's primary NAICS code is 541720 (Research and Development in the Social Sciences and Humanities).
Where is Challenge America located?
Challenge America's physical address in SAM.gov is 137 Diamond A Ranch Rd, Carbondale, CO 81623, USA.
Is Challenge America registered in SAM.gov?
Yes. Challenge America's SAM.gov registration is active through May 19, 2027.
What is Challenge America's most recent federal award?
Challenge America's most recent federal contract award is Virtual music therapy (36C24726P0692), from Veterans Integrated Service Network 7, on August 3, 2026.
On GovTribe
See Challenge America's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors