Buffalo Rock Company
Panama City, FL Doing business as Pepsico
- UEI
- K6VFL7A5FEG5
- CAGE
- 0FU76
- Primary NAICS
- 312111 Soft Drink Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
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-
Parent
Buffalo Rock Co · Birmingham, AL
KMHTRN73VA15
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Parent
Buffalo Rock Co · Birmingham, AL
KMHTRN73VA15
- SAM.gov registration date
- Physical address
- 2377 Sherman Ave, Panama City, FL 32405, USA
- Website
- buffalorock.com
- Founded
- 1901
- Employees
- 1K-5K
- Estimated annual revenue
- $500M-$1B
- Industry
-
- Consumer Staples
- Food, Beverage & Tobacco
- Beverages
- SIC code
- 20 Food & Kindred Products
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $17,388 |
| FY2025 | $15,589 |
| FY2024 | $8,999 |
| FY2023 | $9,992 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Defense Logistics Agency | $17,388 |
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Sports drink, fierce grape | Subsistence (DLA) | $528 | |
| Sports drink, fierce grape | Subsistence (DLA) | $618 | |
| Sports drink, fierce grape | Subsistence (DLA) | $678 | |
| Sports drink, fierce grape | Subsistence (DLA) | $319 | |
| Sports drink, fierce grape | Subsistence (DLA) | $584 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Pepsi-Cola Bottling Company Of Safford | Safford, AZ | 424490 Other Grocery and Related Products Merchant Wholesalers |
| United Coca Cola Bottling Inc Coast Coca Cola Bottling Co | Gulfport, MS | 312111 Soft Drink Manufacturing |
| Walton Beverage CO. | Ferndale, WA | 424490 Other Grocery and Related Products Merchant Wholesalers |
| Pepsico | Rapid City, SD | 424490 Other Grocery and Related Products Merchant Wholesalers |
| Acosta Sales & Marketing | Jacksonville, FL | 425120 Wholesale Trade Agents and Brokers |
About the company
Buffalo Rock Company Panama City Division, doing business as Pepsico, supplies beverages and specialty food products to federal agencies as a prime contractor, with 100% of recent awards placed directly without subcontractors. The vendor is a division of Buffalo Rock Co, headquartered in Birmingham, Alabama and operating as Buffalo Rock Bottling; the Panama City facility serves as the operational base for federal subsistence contracts. Buffalo Rock operates as a for-profit manufacturer and distributor of goods with no SBA designations, competing full-and-open across its federal footprint.
The vendor's capability portfolio centers on beverage supply and specialty food provisioning to military subsistence programs. Representative work includes ongoing delivery orders for Gatorade sports drinks (lemon-lime, fruit punch, and orange flavors), Pepsi and Dr Pepper sodas in both 12-ounce cans and 5-gallon bag-in-box formats, Lipton Brisk iced tea, beverage bases (yellow lemonade, cola, and other formulations), and specialized products such as Sunkist orange juice. Orders carry ceiling values ranging from fifty-seven dollars to eight hundred sixty-eight dollars per delivery order call. All work flows through Defense Logistics Agency (DLA) Troop Support Subsistence indefinite-delivery contracts and blanket purchase agreements, with performance occurring at the Panama City, Florida facility or at Pensacola, Florida locations serving military dining facilities.
Customer concentration sits heavily with two defense logistics agencies. DLA Troop Support Subsistence accounts for 599 awards carrying $16.6 million combined potential value, while the Defense Commissary Agency (DeCA) accounts for 43 awards with $105.1 million combined potential value — a stark divergence reflecting DeCA's single larger-dollar procurements versus DLA's high-frequency small delivery orders. Together these two customers represent 100% of the award count and 92% of combined potential value. The vendor's footprint is entirely defense logistics and military subsistence focused, with no civilian or other-agency exposure in recent years.
The vendor operates against five primary vehicle positions. The Indefinite Delivery Contract SPE30015D9238 carries 170 task orders with $24 thousand combined potential value; Blanket Purchase Agreement SPE30021A9427 holds 155 task orders with $43 thousand combined potential value; and three additional IDCs (SPM30011D9420, SPE30023D9208, and SPE30016D9420) carry 92, 72, and 45 task orders respectively. The combined potential value across all vehicles ($131.6 million) and the actual invoiced dollars ($4.1 million, or 3% of potential) signal recurring small-order execution across a portfolio designed for rapid, frequent replenishment of military dining facility inventories rather than large capital or program awards.
Activity has grown unevenly across the past five years: 18 awards in 2022, 64 in 2023, 39 in 2024, 51 in 2025, and 28 year-to-date in 2026 through mid-July. The spike in 2023 reflects shift in DLA ordering patterns or expanded eligibility. The vendor's NAICS profile shows dominant classification under Commercial Bakeries (436 awards) and General Line Grocery Merchant Wholesalers (117 awards), though this likely reflects administrative coding variance; PSC coding aligns more precisely with actual scope — Beverages, Nonalcoholic (458 awards) and Special Dietary Foods and Food Specialty Preparations (104 awards) capture the subsistence supply mission.
No recompete cliff or parent-vendor IDV holdings are present in the source; Buffalo Rock Company Panama City Division operates as a pure order-fulfillment extension of its parent's manufacturing and distribution footprint, with no direct prime contracts or vehicles held at the subsidiary level.
Quick answers
Is Buffalo Rock Company registered in SAM.gov?
Yes. Buffalo Rock Company's SAM.gov registration is active through February 2, 2027.
How much has Buffalo Rock Company received in federal contracts?
Federal contracts obligated $15,589 to Buffalo Rock Company in fiscal year 2025 and $51,968 in fiscal years 2023 through 2027.
How does Buffalo Rock Company rank among federal contractors?
Buffalo Rock Company ranked #14 in PSC 8960 and #69 in NAICS 311812 in FY2025.
What is Buffalo Rock Company's most recent federal award?
Buffalo Rock Company's most recent federal contract award is Sports drink, fierce grape (SPE30026F1UB3), from Subsistence (DLA), on July 16, 2026.
On GovTribe
See Buffalo Rock Company's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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