Buffalo Rock Company
Panama City, FL Doing business as Pepsico Panama City Part of Buffalo Rock Co
- UEI
- K6VFL7A5FEG5
- CAGE
- 0FU76
- Primary NAICS
- 312111 Soft Drink Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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-
Buffalo Rock Co
Parent
KMHTRN73VA15
- Buffalo Rock Company K6VFL7A5FEG5
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Buffalo Rock Co
Parent
KMHTRN73VA15
- SAM.gov registration date
- Physical address
- 2377 Sherman Ave, Panama City, FL 32405, USA
- Website
- buffalorock.com
- Founded
- 1901
- Employees
- 1K-5K
- Estimated annual revenue
- $500M-$1B
- Industry
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- Consumer Staples
- Food, Beverage & Tobacco
- Beverages
- SIC code
- 20 Food & Kindred Products
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| 4571905310 ! Sports drink, fierce grape, | Subsistence | $528 | |
| 4571851922 ! Sports drink, fierce grape, | Subsistence | $869 | |
| 4571756421 ! Gatorade, G2, fruit punch, | Subsistence | $311 | |
| 4571681084 ! Sports drink, fierce grape, | Subsistence | $453 | |
| 4571590845 ! Sports drink, fierce grape, | Subsistence | $584 |
About Buffalo Rock Company
Buffalo Rock Company Panama City Division, doing business as Pepsico, supplies beverages and specialty food items to the Defense Logistics Agency (DLA) and Defense Commissary Agency (DeCA) as a full-and-open prime contractor with no set-aside designations. The Panama City division is a child entity of Buffalo Rock Co, headquartered in Birmingham, Alabama, which operates through its Buffalo Rock Bottling division; Buffalo Rock Co itself is a for-profit manufacturer of goods and beverages.
Across recent activity, Buffalo Rock Panama City operates almost exclusively in the beverages and specialty foods space, with concrete work spanning sports drinks (Gatorade in multiple flavors), soft drinks (Pepsi, Dr Pepper, Mountain Dew, Wild Cherry Pepsi), iced tea (Lipton Brisk), carbonated beverages, and beverage bases. Representative contract work includes 585 small-value delivery orders and BPA calls issued by DLA Troop Support Subsistence since 2021, procuring items such as Gatorade lemon-lime sports drink ($173 to $376 per call, multiple awards from March 2023 onward), Dr Pepper 5-gallon bags-in-box ($77 to $442 per call), Pepsi-Cola in various package formats ($40 to $153 per call), and lemonade beverage bases ($57 to $376 per call). A single-award indefinite delivery contract with DLA Troop Support Subsistence (SPE30015D9238, awarded October 2022, $4.9 million ceiling through September 2027) anchors the subsistence work, with 170 delivery orders placed against it. Additionally, DeCA has issued 43 awards (43 BPA calls and delivery orders) valued at $105.1 million combined potential value, procuring specialty dietary foods and beverage items for commissary distribution.
Customer concentration is acute and bifurcated by order value. DLA Troop Support Subsistence accounts for 585 of 631 total awards (93% by count) but only $16.6 million in combined potential value (13% of dollars), reflecting high transaction volume at sub-$500 price points. DeCA accounts for only 43 awards (7% by count) but $105.1 million in combined potential value (80% of dollars), indicating larger-scale contract values anchored by the single-award IDC. The two rankings diverge significantly — DeCA dominates potential value while DLA Subsistence dominates transaction volume. All 631 awards are prime contracts; Buffalo Rock Panama City holds no subcontract positions in the source data.
Vehicle footprint is concentrated on DLA and DeCA indefinite delivery contracts and blanket purchase agreements. The top five parent vehicles account for 520 task orders and carry minimal combined potential values ($24 thousand to $35 thousand per vehicle), consistent with the high-frequency, low-value subsistence procurement model. The indefinite delivery contract SPE30015D9238 (DLA Troop Support, October 2022, $4.9 million ceiling) dominates subsistence activity with 170 delivery orders.
Activity has grown from eighteen awards in 2022 to fifty-one in 2025, with a decline to fourteen awards in 2026 year-to-date (through April 9). Across the source's recent award window, approximately 142 awards are scheduled to reach ultimate completion within the next twenty-four months, representing a recompete exposure for the subsistence vehicle and potential continuation risk on the DeCA awards.
Buffalo Rock Panama City's capability footprint maps to NAICS 311942 (Soft Drink Manufacturing) and overlaps significantly with PSC 7310 (Beverages, Nonalcoholic), though the broader parent company footprint includes commercial bakeries and grocery wholesaling. The vendor competes in full-and-open procurement, with no awards carrying 8(a), HUBZone, SDVOSB, or other set-aside designations. Performance occurs at the Panama City, Florida facility with DLA delivery locations in Pensacola, Florida and commissary distribution points nationwide for DeCA work.
Quick answers
What is Buffalo Rock Company's UEI?
Buffalo Rock Company's Unique Entity ID (UEI) in SAM.gov is K6VFL7A5FEG5.
What is Buffalo Rock Company's CAGE code?
Buffalo Rock Company's CAGE code is 0FU76.
What is Buffalo Rock Company's primary NAICS code?
Buffalo Rock Company's primary NAICS code is 312111 (Soft Drink Manufacturing).
Where is Buffalo Rock Company located?
Buffalo Rock Company's physical address in SAM.gov is 2377 Sherman Ave, Panama City, FL 32405, USA.
Is Buffalo Rock Company registered in SAM.gov?
Yes. Buffalo Rock Company's SAM.gov registration is active through February 2, 2027.
Who is Buffalo Rock Company's parent company?
Buffalo Rock Company is part of Buffalo Rock Co.
What is Buffalo Rock Company's most recent federal award?
Buffalo Rock Company's most recent federal contract award is 4571905310 ! Sports drink, fierce grape, (SPE30026F0TNV), from Subsistence, on May 21, 2026.
On GovTribe
See Buffalo Rock Company's full federal record
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