Better Direct, LLC
Tempe, AZ Doing business as Better Direct Ai
- UEI
- J6EEK881G8H7
- CAGE
- 4JN18
- Primary NAICS
- 541519 Other Computer Related Services
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
HUBZone Firm· CurrentVeteran-Owned Small Business– · CurrentService Disabled Veteran-Owned Small Business– · Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 323111 Commercial Printing (except Screen and Books)
- 323120 Support Activities for Printing
- 334111 Electronic Computer Manufacturing
- 334210 Telephone Apparatus Manufacturing
- 334290 Other Communications Equipment Manufacturing
- 335999 All Other Miscellaneous Electrical Equipment and Component Manufacturing
- 337214 Office Furniture (except Wood) Manufacturing
- 339940 Office Supplies (except Paper) Manufacturing
- SAM.gov registration date
- Physical address
- 2425 E University Dr, Tempe, AZ 85288, USA
- Website
- betterdirect.com
- Founded
- 2006
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Retailing
- Distributors
- SIC code
- 50 Wholesale Trade – Durable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $20,769,501 |
| FY2025 | $28,623,933 |
| FY2024 | $21,600,926 |
| FY2023 | $13,191,587 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $3,768,164 | |
| 2 | Air Force | $3,696,007 | |
| 3 | Department of the Army | $2,368,236 | |
| 4 | Department of the Treasury | $2,282,664 | |
| 5 | General Services Administration | $2,084,195 | |
| 6 | Department of the Navy | $1,853,476 | |
| 7 | Department of Veterans Affairs | $1,113,389 | |
| 8 | Department of Health and Human Services | $781,501 | |
| 9 | Department of Justice | $500,866 | |
| 10 | US Office of Special Counsel | $478,526 |
Contract vehicles
- Army Desktop and Mobile Computing 3
- Information Technology Enterprise Solutions 4 - Hardware
- Information Technology Schedule 70
- Multiple Award Schedule
- Seaport Next Generation
- Solutions for Enterprise Wide Procurement VI
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| KBR Wyle Services, LLC | 80JSC017C0006 | $31,250 | |
| Laurel Technologies Partnership | N0002422C5235 | $792,975 | |
| Science Applications International Corporation | FA873022F0071 | $53,898 | |
| Peraton Inc. | 47QFCA24F0006 | $109,760 | |
| General Dynamics Information Technology, Inc. | 36C10B22N10160013 | $45,329 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Alvarez LLC | Leesburg, VA | 541519 Other Computer Related Services |
| Carolina Advanced Digital, Inc. | Siler City, NC | 541519 Other Computer Related Services |
| MVS Inc. | Washington, DC | 541519 Other Computer Related Services |
| Epoch Concepts LLC | Littleton, CO | 541519 Other Computer Related Services |
| Veteran Information Technologies, LLC | Colorado Springs, CO | 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers |
About the company
Better Direct, LLC, doing business as Better Direct AI, an SBA-certified HUBZone firm, Veteran-Owned Small Business (VOSB), and Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Tempe, Arizona, operates as a near-pure prime contractor delivering IT hardware, software licensing, and enterprise technology solutions to federal agencies across defense and civilian missions. The company competes predominantly under small business set-asides—particularly HUBZone and SDVOSB designations—while also accepting unrestricted awards, and carries a self-certified status as a Small Disadvantaged Business.
Better Direct's capability footprint centers on off-the-shelf IT hardware procurement and software licensing. Representative work spans Dell, HP, and Cisco computing equipment; networking switches and routers; uninterruptible power supplies; security hardware (fingerprint readers, camera systems, KVM switches); storage devices and media converters; and enterprise software renewals (PitchBook, Red Hat, Cisco ISE, Lantronix maintenance). Recent prime delivery orders include a $2.051 billion Lantronix hardware maintenance contract with the Defense Health Agency under SEWP V (September 2025), a $716,183 PitchBook platform subscription from Department of Defense Departmental Offices (July 2026), a $1.891 million Cisco ISE hardware and licensing order from USCIS (September 2025), and a $1.659 million Air Force Special Operations Command Cisco network equipment delivery order (September 2025). The company's GSA Schedule labor portfolio spans 242 active categories at $70–$280 hourly rates, with roles ranging from junior infrastructure management to expert hardware consulting; education requirements run associate through master's level, with most senior roles requiring bachelor's or advanced degrees and some positions offering security clearance accommodations.
Better Direct holds a commanding position on the Solutions for Enterprise Wide Procurement V (SEWP V) vehicle, with 2,020 task orders totaling $149.5 million in combined potential value—constituting the bulk of the vendor's federal footprint. The company is also active on the GSA Multiple Award Schedule with 1,411 task orders worth $76.8 million, the Army Desktop and Mobile Computing 3 (ADMC-3) indefinite delivery contract with 223 task orders valued at $22.2 million, and the Information Technology Enterprise Solutions 4 - Hardware (ITES-4H) $10 billion indefinite delivery contract awarded by the Army in September 2025 with 6 initial task orders at $595 thousand. On November 1, 2026, NASA awarded Better Direct a new $20 billion multiple-award GWAC under SEWP VI for IT communication and audio-visual solutions, effective through October 31, 2036, designated as a Total Small Business set-aside.
Customer concentration tracks heavily toward GSA Federal Acquisition Service (684 awards, $65.2 million) and Department of the Interior Bureau of Reclamation (458 awards, $5.8 million) by award count, but potential-value rankings reveal that Naval Sea Systems Command dominates at 189 awards worth $4.01 billion—a structural anomaly driven by a single large-dollar maintenance contract. Other significant customers by value include United States Special Operations Command ($10.7 million across 30 awards), Air Mobility Command ($9.6 million across 47 awards), and the Marine Corps ($7.3 million across 33 awards). The portfolio encompasses 423 distinct customer agencies, reflecting wide federal footprint penetration across DoD, civilian departments, and independent agencies including Interior, Navy, Justice, Air Force, Veterans Affairs, FEMA, and State.
Recent activity shows growth trajectory: 336 awards in 2024, declining to 312 in 2025, with 122 awards year-to-date in 2026 (partial year). Sixty awards carrying combined potential value of $20.3 million reach ultimate completion within the next twenty-four months, presenting recompete exposure. Better Direct's award portfolio sits overwhelmingly in Electronic Computer Manufacturing (2,190 awards) and Other Computer Related Services (1,398 awards), with secondary categories in office supplies wholesaling, computer peripheral equipment, and IT support equipment. PSC concentration aligns: IT Central Processing Unit/Digital Computing dominates at 579 awards, followed by IT and Telecom Compute Servers (414), Equipment System Configuration (327), End User Help Desk/Workspace/Productivity Tools (278), and IT Support Equipment (228).
Subcontract footprint is negligible—only 14 sub-awards of 4,084 total (less than 0.4%), all recent: electro-mechanical assembly work under Laurel Technologies Partnership (September 2025) and data sanitization services under KBR Wyle Services LLC (April 2026). The vendor operates fundamentally as a direct supplier rather than a sub-tier resource. Better Direct competes across no organizational hierarchies, maintains no noted formal teaming arrangements with other primes, and does not appear to serve as a sub to larger contractors in any material way. The company's federal presence derives entirely from its own small business certifications and established positions on governmentwide vehicles.
SBA capabilities narrative
Better Direct specializes in computer hardware, software, networking, and IT services. Government agency set-aside goals met for SDVOSB, HUBZone, Small Business. GSA Contract GS-35F-0503X. Clients include DOD, IRS, and more government agencies.
Quick answers
Is Better Direct, LLC registered in SAM.gov?
Yes. Better Direct, LLC's SAM.gov registration is active through January 15, 2027.
Which SBA certifications does Better Direct, LLC hold?
Better Direct, LLC holds HUBZone Firm, Veteran-Owned Small Business and Service Disabled Veteran-Owned Small Business certifications from the SBA.
Which contract vehicles does Better Direct, LLC hold?
Better Direct, LLC holds a place on 7 federal contract vehicles, including ADMC-3, ITES-4H and IT-70.
How much has Better Direct, LLC received in federal contracts?
Federal contracts obligated $28,623,933 to Better Direct, LLC in fiscal year 2025 and $84,185,947 in fiscal years 2023 through 2027.
How does Better Direct, LLC rank among federal contractors?
Better Direct, LLC ranked #4 in PSC 7730, #11 in PSC 6730 and #13 in PSC 77 in FY2025.
What is Better Direct, LLC's most recent federal award?
Better Direct, LLC's most recent federal contract award is Redsky and voip licensing for POP 10/1/26-9/30/27 (89243326FFE400792), from National Energy Technology Lab, on October 1, 2026.
On GovTribe
See Better Direct, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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