Better Direct, LLC

Tempe, AZ Doing business as Better Direct Ai Better Direct, LLC

UEI
J6EEK881G8H7
CAGE
4JN18
Primary NAICS
541519 Other Computer Related Services
SAM.gov registration
Active through

Company facts

SBA certifications
HUBZone Firm
· Current
Veteran-Owned Small Business
– · Current
Service Disabled Veteran-Owned Small Business
– · Current
Self-certified in SAM.gov
  • Minority Owned Business
  • Self Certified Small Disadvantaged Business
  • For Profit Organization
  • Veteran Owned Business
  • Other Than One of the Proceeding
  • Limited Liability Company
  • Service Disabled Veteran Owned Business
Entity structure
Corporate Entity (Not Tax Exempt)
NAICS codes registered in SAM.gov
Show all
SAM.gov registration date
Physical address
2425 E University Dr, Tempe, AZ 85288, USA
Website
betterdirect.com
Founded
2006
Employees
11-50
Estimated annual revenue
$1M-$10M
Industry
  1. Consumer Discretionary
  2. Retailing
  3. Distributors
SIC code
50 Wholesale Trade – Durable Goods
Profiles

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Recent federal awards

Better Direct, LLC's 5 most recent federal contract and grant awards, newest first. Amounts are dollars obligated.
Award Agency Obligated Awarded
Redsky and voip licensing for POP 10/1/26-9/30/27 Contract · 89243326FFE400792 National Energy Technology Lab $41,007
RSA archer provides an enterprise platform to quickly build applications, automate manual processes, and retire costly… Contract · 70SBUR26F00000254 Citizen and Immigration Services $163,849
Perle products for miami Contract · 15F06726F0001403 Headquarters Division $33,322
Graphpad prism enterprise agreement Contract · 36C10B26F0362 VA Technology Acquisition Center $48,450
Definitive Contract 70FA3026C00000010 Contract · 70FA3026C00000010 FEMA Information Technology Section $629,220

About Better Direct, LLC

Written by GovTribe AI ·

Better Direct, LLC, doing business as Better Direct AI, is a Tempe, Arizona-based HUBZone-certified veteran-owned small business that supplies IT hardware, software, and related services to federal agencies as a prime contractor through major governmentwide and agency-specific acquisition vehicles. The company holds concurrent SBA certifications as a Veteran-Owned Small Business (VOSB), Service-Disabled Veteran-Owned Small Business (SDVOSB), and Small Disadvantaged Business, competing predominantly under set-asides across its prime footprint while also accepting unrestricted awards.

Better Direct's core capability is IT hardware procurement and delivery—desktop and laptop computers, servers, networking equipment, uninterruptible power supplies, software licenses, and specialized electronic components. Representative prime work includes a $716,183 PitchBook platform subscription delivery order from the Department of Defense Departmental Offices under SEWP V (July 2026), a $2.051 billion Lantronix hardware maintenance contract with the Defense Health Agency under SEWP V (September 2025), and a $10 billion indefinite delivery contract under the Army's Information Technology Enterprise Solutions-4 Hardware (ITES-4H) vehicle through September 2035, awarded in September 2025 to support the Army's Computer Hardware, Enterprise Software and Solutions (CHESS) program.

Customer concentration is substantial. The top five agencies by award count cover 38 percent of recent volume: GSA Federal Acquisition Service leads with 684 awards and $65.2 million combined potential value, followed by the Department of Interior Bureau of Reclamation (456 awards, $5.8 million), the Department of the Navy Naval Sea Systems Command (181 awards, $4.01 billion), the Department of Justice Drug Enforcement Administration (118 awards, $2.9 million), and the Department of the Air Force (92 awards, $6 million). By dollar concentration, Naval Sea Systems Command anchors the portfolio at $4.01 billion across 181 awards—roughly 5 percent of combined potential value—while GSA ranks second at $65.2 million. The divergence reflects Better Direct's role as a high-volume transactional vendor on GSA vehicles (SEWP V and Multiple Award Schedule) alongside a significant but narrower presence in large-dollar Navy modernization efforts.

Better Direct places task orders under three primary parent vehicles: Solutions for Enterprise Wide Procurement V (SEWP V, 1,962 task orders, $137.3 million combined potential value), the GSA Multiple Award Schedule (1,391 task orders, $75.8 million), and the Army Desktop and Mobile Computing 3 contract (ADMC-3, 214 task orders, $21.4 million). The company also holds the $10 billion ITES-4H indefinite delivery contract with the Army, under which three task orders have been issued to date.

Activity has remained relatively stable at 240–336 awards per year over the past five years (2022–2025), with 40 awards recorded year-to-date as of mid-July 2026. The combined potential value across all 3,996 awards stands at $74.9 billion, though only $191.9 million has been obligated to date. Fifty-four awards (combined potential value $13.6 million) will reach ultimate completion within the next twenty-four months and face recompete exposure.

Better Direct operates as a near-pure prime contractor: 3,982 of 3,996 awards (100 percent) are primes, with only 14 sub-awards recorded. The sub footprint includes engineering services and electro-mechanical assemblies work under Laurel Technologies Partnership and data sanitization and asset processing services under KBR Wyle Services, LLC, reflecting limited subcontracting dependence.

Set-aside posture spans HUBZone, SDVOSB, VOSB, and SDB designations; the source data show substantial use of Total Small Business, HUBZone, and SDVOSB set-asides across SEWP V and ADMC-3 task orders, alongside many unrestricted awards reflecting Better Direct's capability to compete full-and-open on vehicles where it holds a seat. Recent activity volume skews toward small-to-mid-range task orders ($10K–$500K range) on SEWP V and ADMC-3, with occasional larger procurements such as the $1.895 billion PitchBook Enterprise subscription renewal (September 2025, HUBZone set-aside) and the Lantronix maintenance contract. Category concentration reflects IT hardware and services work: Electronic Computer Manufacturing (2,148 awards) and Other Computer Related Services (1,354 awards) dominate the NAICS breakdown, with corresponding PSC codes centered on CPU/computer equipment, servers, and end-user help desk and workspace hardware.

Contract vehicles

Better Direct, LLC holds a place on 6 federal contract vehicles. Active vehicles first.

SBA capabilities narrative

From the vendor's SBA profile

Better Direct specializes in computer hardware, software, networking, and IT services. Government agency set-aside goals met for SDVOSB, HUBZone, Small Business. GSA Contract GS-35F-0503X. Clients include DOD, IRS, and more government agencies.

Quick answers

What is Better Direct, LLC's UEI?

Better Direct, LLC's Unique Entity ID (UEI) in SAM.gov is J6EEK881G8H7.

What is Better Direct, LLC's CAGE code?

Better Direct, LLC's CAGE code is 4JN18.

What is Better Direct, LLC's primary NAICS code?

Better Direct, LLC's primary NAICS code is 541519 (Other Computer Related Services).

Where is Better Direct, LLC located?

Better Direct, LLC's physical address in SAM.gov is 2425 E University Dr, Tempe, AZ 85288, USA.

Is Better Direct, LLC registered in SAM.gov?

Yes. Better Direct, LLC's SAM.gov registration is active through January 15, 2027.

Which SBA certifications does Better Direct, LLC hold?

Better Direct, LLC holds HUBZone Firm, Veteran-Owned Small Business and Service Disabled Veteran-Owned Small Business certifications from the SBA.

Which contract vehicles does Better Direct, LLC hold?

Better Direct, LLC holds a place on 6 federal contract vehicles, including ADMC-3, ITES-4H and IT-70.

What is Better Direct, LLC's most recent federal award?

Better Direct, LLC's most recent federal contract award is Redsky and voip licensing for POP 10/1/26-9/30/27 (89243326FFE400792), from National Energy Technology Lab, on October 1, 2026.

On GovTribe

See Better Direct, LLC's full federal record

  • Federal contract awards
  • IDV awards
  • Contract vehicles
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  • Funding analysis by agency, NAICS and set-aside
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