American Diving Supply LLC

Egg Harbor Township, NJ

UEI
EAP8GY142XK5
CAGE
6DJN9
Primary NAICS
423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
SAM.gov registration
Active through

Company facts

SBA certifications
Women-Owned Small Business
· Current
Self-certified in SAM.gov
  • For Profit Organization
  • Woman Owned Small Business
  • Woman Owned Business
  • Limited Liability Company
  • Manufacturer of Goods
Entity structure
Corporate Entity (Not Tax Exempt)
NAICS codes registered in SAM.gov
Show all
SAM.gov registration date
Physical address
2531 Tilton Rd, Egg Harbor Township, NJ 08234, USA
Website
americandivingsupply.com
Founded
2011
Employees
11-50
Estimated annual revenue
$1M-$10M
Industry
  1. Consumer Discretionary
  2. Consumer Durables & Apparel
  3. Leisure Products
  4. Sporting Goods
SIC code
39 Miscellaneous Manufacturing Industries
Profiles

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Recent federal awards

American Diving Supply LLC's 5 most recent federal contract and grant awards, newest first. Amounts are dollars obligated.
Award Agency Obligated Awarded
8512217294 ! Strap,webbing Contract · SPE1C126V0656 Clothing and Textiles $1,002
8512191184 ! Repair kit,diving e Contract · SPE8E626V1625 Construction and Equipment $8,288
8512066972 ! Coverall,flotation Contract · SPE8E926V1317 Construction and Equipment $13,092
8512039405 ! Pad,cushioning Contract · SPE7L126V8040 Land and Maritime $3,509
8512037560 ! Head cushion Contract · SPE8E526P0892 Construction and Equipment $3,292

About American Diving Supply LLC

American Diving Supply LLC, a woman-owned small business (WOSB) based in Egg Harbor Township, New Jersey, manufactures and supplies specialized diving equipment and safety gear to federal agencies as a prime contractor exclusively—with no subcontract footprint in the federal space. The company competes predominantly in full-and-open procurements rather than under set-asides, though individual purchase orders occasionally carry small-business set-aside designations. As a certified SBA Women-Owned Small Business, American Diving Supply positions itself as a supplier of marine lifesaving and diving equipment to the Department of Defense and related agencies.

American Diving Supply delivers concrete, equipment-focused capability: breathing regulators, diving helmets (Kirby Morgan brand), masks, fins, compensators, immersion suits, diver recall systems, monkey heaters for cold-water diving, weight systems, buoyancy equipment, and associated repair kits and parts. Recent representative awards span February 2025 through April 2026 and include a $298,053 Naval Supply Systems Command purchase order for M48 (MOD 1) FFM equipment (August 2025); a $269,955 Naval Supply Systems Command purchase order for underwater masks (June 2025); a $92,329.20 Department of Defense breathing apparatus valve order (June 2025); and a $61,923.01 Naval Supply Systems Command pressure dial gauges purchase order under Woman-Owned Small Business sole-source set-aside (September 2025). Dollar magnitudes and completion dates span narrowly—most orders close within three to six months of award—reflecting tactical, replenishment-focused procurement patterns rather than system-integration or engineering work.

Customer concentration is heavily skewed toward Navy and DLA. The Defense Logistics Agency Troop Support Construction and Equipment division anchors the portfolio with 139 awards and $753,000 in combined potential value; Naval Supply Systems Command follows with 9 awards and $691,000; and Naval Sea Systems Command accounts for 15 awards and $344,000. Together, these three customers represent 79% of the award count (163 of 239 awards) and 79% of combined potential value. GSA Federal Acquisition Service ranks third by dollars ($511,000 across 2 awards—the Federal Supply Schedule contract plus one delivery order). The concentration signal is acute: American Diving Supply operates almost entirely within the Navy-DLA ecosystem and does not pursue work from civilian agencies, Army, or Air Force in any material volume.

American Diving Supply holds two parent vehicles. The GSA Federal Supply Schedule contract (Multiple Award Schedule, awarded September 2023, ceiling $475,000, effective through September 2028) is the primary vehicle—a broad-based authority covering special item numbers 332216 (law enforcement, firefighting, and rescue tools), 333TOOL (powered and non-powered tools), 339920S (sporting goods and fitness equipment), and OLM (order-level materials). The contract has generated only one tracked delivery order ($35,716.86 for Kirby Morgan dive helmets, May 2024). The Defense Logistics Agency Land and Maritime Indefinite Delivery Contract (single-award, $250,000 ceiling, awarded February 2023, expired February 2024) supplied PAD, CUSHIONING materials and generated two recorded orders totaling $1,704.36; this vehicle is now outside the performance window.

Activity has grown year over year from 20 awards in 2022 to a peak of 43 in 2025, with 10 awards recorded in 2026 (through mid-April). A single high-dollar award—the $269,955 underwater masks purchase order from Naval Supply Systems Command with a completion date of March 31, 2027—represents the principal recompete exposure in the next twenty-four months. No other awards approaching that magnitude complete in the window, meaning recompete risk is concentrated in one line item.

American Diving Supply's award footprint is homogeneous by product category: 175 of 239 awards (73%) fall under PSC Marine Lifesaving And Diving Equipment; the next-largest category, Headsets and Microphones, accounts for only 12 awards. By NAICS, Hardware Manufacturing (61 awards) and All Other Rubber Product Manufacturing (58 awards) dominate, reflecting the equipment-supply posture. The vendor manufactures or distributes brand-name diving systems (Kirby Morgan helmets, Poseidon regulators, Aqua Lung and ScubaPro products) and sells across the federal diving community—Navy SEALs, Naval Sea Systems Command, Special Operations Command, Coast Guard, and Department of Veterans Affairs rehabilitation programs. No defense prime contractors, systems integrators, or complex-IT vendors appear in the customer list; American Diving Supply does not sub, does not team, and does not operate in the federal services or IT contracting space.

Contract vehicles

SBA capabilities narrative

Diving equipment and marine life saving equipment, supplies and service

Quick answers

What is American Diving Supply LLC's UEI?

American Diving Supply LLC's Unique Entity ID (UEI) in SAM.gov is EAP8GY142XK5.

What is American Diving Supply LLC's CAGE code?

American Diving Supply LLC's CAGE code is 6DJN9.

What is American Diving Supply LLC's primary NAICS code?

American Diving Supply LLC's primary NAICS code is 423910 (Sporting and Recreational Goods and Supplies Merchant Wholesalers).

Where is American Diving Supply LLC located?

American Diving Supply LLC's physical address in SAM.gov is 2531 Tilton Rd, Egg Harbor Township, NJ 08234, USA.

Is American Diving Supply LLC registered in SAM.gov?

Yes. American Diving Supply LLC's SAM.gov registration is active through February 23, 2027.

Which SBA certifications does American Diving Supply LLC hold?

American Diving Supply LLC holds Women-Owned Small Business certification from the SBA.

Which contract vehicles does American Diving Supply LLC hold?

American Diving Supply LLC holds a place on 1 federal contract vehicle: MAS.

What is American Diving Supply LLC's most recent federal award?

American Diving Supply LLC's most recent federal contract award is 8512217294 ! Strap,webbing (SPE1C126V0656), from Clothing and Textiles, on July 1, 2026.

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See American Diving Supply LLC's full federal record

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  • Funding analysis by agency, NAICS and set-aside
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