PUR7776_ WFM Purchasing LP Whole Foods.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: WFM Purchasing, L.P. (Whole Foods)

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 64

Date posted: 08/24/2026 Last day for receipt of information: 09/15/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171603 - Publicity and marketing advisory service

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the "Fresh From

Florida" brand through its grocery retailer marketing partnership with WFM Purchasing, L.P., including authorized promotion of the "Fresh From Florida" logo in Whole Foods grocery stores’ circular advertisements and placing a Florida commodity or seafood product on ad; in store signage featuring the "Fresh From Florida" logo on shelves and in product displays to identify

Florida products; and digital promotion of Florida commodities on Whole Foods’ website or social media platforms featuring the "Fresh From Florida" logo. Pursuant to section 570, F.S., PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

WFM Purchasing, L.P. (Whole Foods)

Estimated Dollar Amount:

Approximate Contract Amount: $60,000.00

Approximate Contract Amount up to: $100,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Whole Foods is an American multi-national supermarket chain, focused on providing whole food products to consumers. Whole Foods operates in the United States, Canada, the United

Kingdom, France, Spain, The Netherlands, Germany, and Mexico. They are the only known vendor able to:

1. Plan, print, and publish in print and online Whole Foods' weekly sale flyers featuring the

"Fresh From Florida" logo next to Florida product on-ad.

2. Plan, print, and distribute in-store signage with the "Fresh From Florida" logo to all its individual store locations.

3. Plan and publish digital content on Whole Foods' website and social media platforms, featuring the "Fresh From Florida" logo.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Tom Gray, Development Representative II, International Trade and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.