Video Production & Digital Media Services

LEAD Public Schools is requesting proposals for professional video production and digital media services to support internal communications, marketing, student engagement, instructional content, and public outreach, with proposals due July 15, 2026 at 3:00 PM CDT and questions due June 30, 2026.

The scope encompasses on-location production within a 25-mile radius of downtown Nashville across three production tiers, ranging from solo crew photography to full broadcast-quality video work. Deliverables include short-form social media content, traditional advertisements, promotional videos, event coverage, photography packages, and long-form institutional videos, supported by a cloud-based digital asset management platform. All work product — videos, photographs, raw footage, and project files — becomes the sole property of LEAD Public Schools upon payment. Vendors must demonstrate three to five years of professional video production experience, an established operating presence in the Nashville/Middle Tennessee region, full-service production capability, secure cloud-based digital asset management software, and proven workflow for securing intellectual property rights including stock music and graphic elements.

Insurance requirements include general liability of $1 million per occurrence and $2 million aggregate, technology errors and omissions of $2 million, and cyber liability of $1 million, with LEAD Public Schools named as an additional insured.

Evaluation awards up to 100 points across five criteria: technical approach and creative quality (30 points), relevant experience and past performance (20 points), production capacity and staffing plan (15 points), portfolio and demo reel quality (15 points), and cost proposal (20 points). The initial contract term runs July 1, 2026 through June 30, 2027, with optional renewal for up to two additional one-year terms at LEAD's discretion. Pricing is fixed on a firm fixed price basis, subject to CPI adjustments in renewal years. No specific contract value is stated. Award is contingent upon availability and appropriation of funds and authorized procurement approval.