PUR7776_ The Fresh Market.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: The Fresh Market, Inc.

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 63

Date posted: 08/24/2026 Last day for receipt of information: 09/15/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600-Sales and business promotion activities

80171603-Publicity and marketing advisory service

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fresh From

Florida” brand through its grocery retailer marketing partnership with The Fresh Market, Inc., including promotional sales emails; in-store signage featuring the "Fresh From Florida" logo on shelves and in displays to identify Florida products; advertorials in The Fresh Market's monthly magazine featuring the "Fresh From Florida" logo and highlighting specific Florida commodities; advertisement on The Fresh Market's app; promotions featuring Florida products and the "Fresh From Florida" logo for The Fresh Market's new loyalty club program. Pursuant to

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh

From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

The Fresh Market, Inc.

Estimated Dollar Amount:

Approximate Contract Amount: $60,000.00

Approximate Contract Amount up to: $100,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

The Fresh Market is a grocery retailer modeled after an open, European-style food market, bringing a more intimate and personalized shopping experience to its customers. The Fresh

Market focuses on the freshest produce, meats that hand-trimmed in-store, fresh-cut flowers, and diverse product offering from across the world. They were rated the "Best Grocery Store in

America" by USA Today in 2025. The retailer operates over 170 stores across 22 states. They are the only known vendor able to:

1. Plan and publish The Fresh Market's email sales flyers featuring the "Fresh From Florida" logo next to Florida product on-ad.

2. Plan, print, and distribute in-store signage with the "Fresh From Florida" logo to all its individual store locations.

3. Plan, publish, and distribute the monthly magazine with advertorials featuring the "Fresh From

Florida" logo and highlighting specific Florida commodities

4. Plan and execute digital marketing advertisements through The Fresh Market's app.

5. Plan and execute promotions featuring Florida products and the "Fresh From Florida" logo for

The Fresh Market's loyalty club program

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Jonathan McDaniel, Development Representative II, International Trade and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.