Stop HIV ATL Program

The Georgia Department of Public Health and Fulton County Board of Health are pursuing a sole source procurement with BearPaw Partners, LLC for the Stop HIV ATL Program, a comprehensive digital health communication initiative. The contract involves multiple technical and marketing deliverables, including rebuilding a real-time bilingual online chat application, developing an AI-powered voice agent capable of understanding and responding in English and Spanish, executing Stop HIV Digital Marketing services, designing creative campaign materials, and providing a Bilingual Status Neutral Navigator. Specific technical requirements include creating a responsive website functional across desktop, tablet, and mobile platforms, with core features such as a home page, about section, services pages, contact form, and basic SEO optimization. The procurement is structured as a non-competitive award, with a published notice dated November 25, 2025, and a submission deadline of December 3, 2025. Evaluation appears to be based on BearPaw Partners' extensive historical performance, with key criteria including operational risk management, proprietary audience insights, demonstrated campaign performance, local community understanding, and specialized expertise in public health communications.

The procurement is specifically targeted to BearPaw Partners as a sole source vendor, with no apparent set-aside designations or restrictions for disadvantaged enterprises mentioned in the documentation. BearPaw Partners has been the incumbent provider for the Stop HIV ATL program for eight years, having been founded in Fulton County in 2014 and maintaining continuous operational responsibility for program strategy, creative development, media management, and website operations. The total contract value is $80,750.00, covering website redesign, digital marketing services, and related communication support. The vendor's unique qualifications stem from their decade-long hosting of the existing website, deep understanding of the program's objectives, and demonstrated ability to deliver complex, multilingual digital health communication services. Integration requirements include maintaining continuity with existing digital infrastructure and ensuring seamless transition of established communication platforms and strategies.