Sole Source Notification - Niche Subscription Renewal

The University of Wyoming is issuing a sole source purchase order for a one-year subscription renewal with Niche.com, Inc., covering comprehensive digital recruitment services for higher education. The procurement specifically includes services such as Direct Admissions, Higher Ed Recruiter, Custom Prospect Subscription, CRM Integration with Salesforce, Quarterly Digital Strategy Review, Custom Remarketing, Google Analytics Dashboard, Triggered Emails, Reels and Videos, Sponsored Search and Profile Listings, and Transfer Inquiries and Prospects. Electronic submissions must be submitted through BidNet's portal by 2:00 PM (MDT) on Wednesday, August 13, 2025, with the University reserving the right to evaluate responses based on quality, performance, and pricing. The solicitation is primarily an informational notice, not a competitive quote request, designed to determine whether a competitive solicitation is necessary. Niche.com provides a research platform that uses unique algorithms to match students with appropriate institutions and scholarships, helping maximize the University of Wyoming's recruitment efforts by creating user profiles and leveraging student-provided information.

The procurement does not explicitly specify set-aside designations or restrictions for disadvantaged enterprises. Niche.com appears to be the incumbent vendor, and the sole source notification invites interested parties who believe they can provide comparable products to submit a detailed Statement of Capabilities. The document outlines specific guidelines for handling confidential or proprietary information within submissions. While a precise award value is not specified, the procurement covers a comprehensive suite of digital recruitment services for a one-year term. The University will utilize the received information to assess whether a competitive solicitation is warranted, suggesting potential flexibility in the procurement approach. The subscription renewal appears to be part of the University's ongoing digital recruitment and student acquisition strategy, leveraging specialized technology platforms to enhance institutional outreach and student matching capabilities.