SSN KLW-2025-27 - Niche Subscription Renewal - Final.pdf
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- Solicitation number
- KLW-2025-27
- Issued by
- Albany County, Wyoming
About this file
This document is a Sole Source Notification (SSN) issued by the University of Wyoming's Procurement and Payment Services for a Niche.com subscription renewal. The University intends to issue a sole source purchase order for a one-year term, covering various digital recruitment services including Direct Admissions, Higher Ed Recruiter, Custom Prospect Subscription, CRM Integration with Salesforce, Quarterly Digital Strategy Review, Custom Remarketing, Google Analytics Dashboard, Triggered Emails, Reels and Videos, Sponsored Search and Profile Listings, Transfer Inquiries and Prospects, and associated maintenance and support services. The solicitation requires electronic submissions through BidNet's portal by 2:00 PM (MDT) on Wednesday, August 13, 2025, with the University reserving the right to be the sole judge in reviewing responses based on quality, performance, and price.
The notification emphasizes that this is an informational notice, not a competitive quote request, and the University will use the received information to determine whether to conduct a competitive solicitation. Niche.com is described as a college and university research destination that provides direct admit services, using unique algorithms to match students with best-fit institutions and scholarships. The platform helps maximize the University of Wyoming's recruitment efforts by creating user profiles and utilizing student-provided information. Any interested party believing they can provide a comparable product is invited to submit a detailed Statement of Capabilities, with specific guidelines for handling any confidential or proprietary information within the submission.
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SSN # KLW-2025-27 – Niche Subscription Renewal Page 1
August 7, 2025
SOLE SOURCE NOTIFICATION (SSN) -KLW-2025-27
Proposed Sole Source Purchase for Niche Subscription Renewal
The University of Wyoming (the University) intends to issue a sole source purchase order(s) to Niche.com, Inc. for the purchase of various subscription renewal services described herein for a one (1) year term. Any purchase order(s) resulting from this proposed sole source will be governed by the University of Wyoming’s Terms and Conditions.
The University has been utilizing Niche.com for recruitment needs. Niche.com is a college and university research destination for prospective students that provides direct admit services to streamline the admission process for both applicants and the University. User profiles created by students on Niche are used only for and by Niche, its users and clients. Using Niche’s unique algorithms, information provided by the student as well as information collected while the student utilizes Niche’s online tools is used to match students to best-fit institutions and scholarships, thereby maximizing the recruitment dollars expended by the University.
The minimum requirements of this annual subscription renewal/purchase include but are not limited to the following:
• Associated access to at minimum the following:
o Direct Admissions;
o Higher Ed Recruiter;
o Custom Prospect – Subscription;
o CRM Integration – Salesforce;
o Quarterly Digital Strategy Review;
o Custom Remarketing;
o Google Analytics Dashboard;
o Triggered Emails;
o Reels and Videos;
o Sponsored Search and Profile Listings;
o Transfer Inquiries and Transfer Prospects;
o Digital Strategy Review
• Associated maintenance and support services.
Any interested party that believes it can comprehensively provide a comparable product as noted above, shall submit a Statement of Capabilities in sufficient detail to determine if the specifications can be met.
University of Wyoming will only accept or consider electronic submissions received in BidNet’s electronic solicitation portal on or before 2:00 PM (MDT) on Wednesday August 13, 2025. Submissions received after this date and time or received outside of the BidNet portal may not be considered. The University shall be the sole judge in reviewing responses with regards to quality, performance, and price.
SSN # KLW-2025-27 – Niche Subscription Renewal Page 2
This notice is issued for informational purposes only and is NOT a request for competitive quotes or proposals. Information received will be considered to determine whether to conduct a competitive solicitation. A determination to not compete this proposed procurement based upon responses to this notice is solely within the discretion of the University.
Any restrictions on the use or inspection of material contained within the statement of capabilities shall be clearly stated in the document itself. The Supplier must state specifically what elements of the statement of capabilities are to be considered confidential/proprietary. Confidential/proprietary information must be readily identified, marked, and separately packaged from the rest of the response. Co-mingling of confidential/proprietary and other information is NOT acceptable. Procurement Services will make a written determination as to the apparent validity of any request for confidentiality. The written decision of Procurement Services will be sent to the Supplier as required.
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