Social Media Coordinator RFP

Washington County School District in Utah is seeking a Social Media Coordinator through a competitive Request for Proposal (RFP) to manage social media functions for the Communications and Child Nutrition Services Departments. The procurement aims to secure a professional vendor with expertise in K12 and school lunch program social media management to develop and execute a comprehensive digital strategy. Key deliverables include generating daily content across Facebook, Twitter, and Instagram, creating a monthly social media calendar, producing original in-market content (up to 4 posts per week), moderating user-generated content, and providing monthly performance reporting. The evaluation criteria will assess proposers across six categories: Qualifications (20 points), Demonstrated Understanding of Scope of Work (15 points), Process/Manner/Methods of Providing Service (15 points), Demonstrated Relative Experience (10 points), References (5 points), and Experience with K-12/Public Education (5 points), with an additional 30 points allocated to cost evaluation. Proposals are due on November 12, 2025, at 2:00 p.m. Mountain Standard Time, with submission requirements including hard copy and electronic versions submitted to the Purchasing Manager.

The RFP does not explicitly indicate specific set-aside designations or restrictions for disadvantaged enterprises. Vendors must be licensed to do business in Utah and possess a minimum of three years of experience in social media strategy development. While no incumbent vendor is mentioned, the contract will initially be for one year with potential annual renewals for up to five years, contingent upon vendor performance and mutually agreed pricing. The RFP suggests the district will award the contract at its discretion, reserving the right to reject any or all proposals. Though specific budget ranges are not provided, proposers are required to submit detailed cost proposals identifying implementation fees, first-year costs, and any additional fees. The successful contractor will be expected to demonstrate strong digital trend understanding, social strategy expertise, SEO knowledge, and audience targeting capabilities, with a focus on enhancing the district's digital presence and community engagement through strategic social media management.