Social Media SOW.docx

Social Media RFP Scope of Work

Washington County School District is looking for a company/contractor to assist the District with social media functions for both the District and the Nutrition Services Department. The successful organization will meet or exceed the following qualifications and criteria.

Required Qualifications:

The company/contractor submitting a proposal represents that they are fully qualified, staffed and equipped to properly perform any agreed upon conditions and work as requested in this bid proposal and as represented in their proposal.

The Contractor is expected to demonstrate the following competencies throughout their work:

· Self-motivated, collaborative, and flexible problem solving.

· Creative and resourceful with strong social fluency.

· Strong understanding of content performance and digital trends.

· Proven experience in social strategy, engagement, and storytelling.

· Familiarity with SEO, analytics tools, and audience insights.

· Understanding of Washington County School District’s geography, culture and offerings.

· Ability to distill broader strategies into audience-facing content.

· Organized and deadline-driven with excellent multitasking skills.

· Adept at tone and style matching.

The core functions of this contract include:

· Build and execute a flexible, strategy-aligned social media plan based on competitive research, platform trends, benchmarking, and audience targeting.

· Generate, edit, publish, and share daily content (original text, images, video, or HTML) that engages audiences, fosters collaboration, responds to interactions, and tags relevant individuals or organizations.

· Set up, optimize, and maintain social media pages to elevate visibility and brand presence.

· Moderate all user-generated content in alignment with brand tone and style guidelines.

· Content to include but not limited to: Weekly menus, employee spotlights, free and reduced application campaigns.

· Engage stakeholders and community through active social media interaction and community management.

· Create and collaborate on editorial calendars and syndication schedules, aligning with an annual content roadmap while remaining nimble to changes.

· Be proactive and flexible in cross-departmental collaboration, particularly with last-minute events or initiatives.

· Capture and create content live on-site across events and activations.

· Coordinate and manage photographer, videographer, and influencer partnerships.

Key Deliverables:

1. Monthly Social Media Calendar: Follow the school-year content calendar, work with the Communications Director to build and maintain this plan. While the calendar provides structure, be prepared to adapt as last-minute events or priorities arise. Maintain flexibility while staying aligned with the overarching annual strategy.

2. Consistent Posting: Publish consistent posts/stories on Facebook, Twitter and Instagram under Washington County School District main identity, including sports-related, seasonal content and employee recognition.

3. Audience Engagement: Provide timely and comprehensive engagement on Facebook, Instagram and Twitter—comment replies, DMs, and moderation.

4. Original In-Market Content (up to 4 posts/week): Focus on school, employee and District events. Plan efficient production days to capture multiple pieces of content across platforms. Prioritize positive news stories and happenings.

5. Key Facebook Page monitoring: Create notifications to monitor Washington County School District mentions in 2 or 3 local Facebook pages. Screen shot and/or share any posts with Communications Director

6. Performance Reporting: Submit regular performance reports to help track progress, guide content planning, and optimize strategy. Participate in regular meetings to align efforts, share insights, and identify areas of opportunity or adjustment. Reports must include:

· Social media metrics with week/month/year comparisons

· Recommendations (what to stop, start, continue)

· Content performance highlights

· Breakdown of all content created (videos/photos/live coverage)