RFQ Feria Southside: Event Management and Marketing/Communications

The City of Santa Fe's Office of Economic Development is issuing a Request for Qualifications (RFQ) for Feria Southside 2025-26, seeking qualified nonprofit or community-serving organizations to deliver a series of community markets, workshops, and networking opportunities specifically designed to support Hispanic and immigrant entrepreneurs. The procurement will result in two separate agreements: one for Event Management (up to $45,000) and another for Marketing & Communications (up to $30,000), with vendors restricted from applying for both scopes. The project requires delivering three markets, two bilingual workshops (including childcare provision), and one networking event between December 2025 and June 2026. Key deliverables include monthly newsletters, bilingual marketing campaigns, and collaborative event integration. Vendors must be prepared to share databases with the City of Santa Fe and co-develop integrated event campaigns. The RFQ was posted on November 3, 2025, with proposals due by November 14, 2025. Applicants will be evaluated on their ability to support equitable access to entrepreneurial programs and demonstrate community engagement capabilities.

The RFQ appears to be specifically targeted at nonprofit and community-serving organizations with expertise in supporting Hispanic and immigrant entrepreneurship in Santa Fe County. While no explicit set-aside designations are mentioned, the focus on Hispanic and immigrant entrepreneurs suggests a preference for organizations with deep community connections. The strategic documents indicate a strong emphasis on supporting local economic development, as evidenced by the American Immigration Council's report highlighting immigrants' significant economic contributions to the region. The total potential funding for the project is $75,000, split between event management and marketing services. Applicants must demonstrate an understanding of the Feria Southside brand guidelines, which emphasize bilingual communication, cultural relevance, and community engagement. The initiative aligns with broader city goals of supporting diverse entrepreneurial ecosystems, particularly for Hispanic and immigrant business owners in Santa Fe.