USA_Council_G4GSantaFe_Deck_11.2023.pdf
PDF 3 MB Posted
- Solicitation number
- FY26-QQ-033
- Issued by
- Santa Fe County, New Mexico
About this file
This file contains a research presentation and supporting documentation for the City of Santa Fe's Office of Economic Development RFQ for Feria Southside 2025-26, a program designed to support Hispanic and immigrant entrepreneurs in Santa Fe County, New Mexico. The RFQ seeks qualified nonprofit or community-serving organizations to deliver two separate service agreements: Event Management (up to $45,000) and Marketing & Communications (up to $30,000). Vendors may apply for only one scope and are ineligible for award of both agreements. The program will deliver three community markets, two bilingual workshops with childcare provision, and one networking event between December 2025 and June 2026. Additional deliverables include monthly newsletters and bilingual marketing campaigns to ensure broad and equitable access to entrepreneurial programs. The RFQ was posted on November 3, 2025, with proposals due by November 14, 2025. Awardees will be required to collaborate closely with co-awardees, share databases with the City of Santa Fe, and co-develop integrated event campaigns.
The total potential funding for the project is $75,000, split between the two service areas. Evaluation criteria emphasize applicants' ability to support equitable access to entrepreneurial programs, demonstrate community engagement capabilities, and understand Feria Southside brand guidelines emphasizing bilingual communication and cultural relevance. The supporting document from the American Immigration Council provides quantitative research demonstrating immigrants' significant economic contributions to Santa Fe County, including $488.4 million in household income, $43.8 million in state and local taxes, $365.9 million in spending power, and notable entrepreneurial activity, with immigrants comprising 15.2 percent of entrepreneurs despite representing 11.1 percent of the population. The initiative aligns with broader city economic development goals supporting diverse entrepreneurial ecosystems, particularly for Hispanic and immigrant business owners, with a strategic emphasis on reaching underserved populations through culturally relevant programming and bilingual outreach.
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New Americans in Santa Fe County
Asma Easa Manager, State and Local Initiatives American Immigration Council aeasa@immcouncil.org
November 15, 2023
We are a research and advocacy organization working to modernize our immigration policies in a way that is humane, fair, and true to America’s core values.
Who We Are
State & Local Initiatives
Gateways For Growth 2022-2023 Cohort
Baltimore County, MD Pittsburgh, PA
Brockton, MA Portland and Southern Region, ME
Fort Wayne, IN Santa Clara County, CA
North Shore, MA Santa Fe, NM
Ottawa County, MI South Bend and Michiana, IN
10 localities across 8 states
G4G 2023 Cohort Awards
9 customized quantitative research report awards from the Council on the demographic and economic contributions immigrants make in their communities, and messaging support from Welcoming America.
6 tailored technical assistance awards from the Council and Welcoming America to help communities draft, execute, and communicate a multi-sector immigrant inclusion strategy – a welcoming plan.
4 matching grant awards from the Council and Welcoming America to support communities throughout their strategic planning process and development of a welcoming plan.
New Americans in Santa Fe County
The Number of Major U.S. Metros that Grew Without Immigrants
Zero.
Source: Fiscal Policy Institute / Americas Society / Council of the Americas (2014)
1970-2013
Immigrant Population in Santa Fe County
16,600 immigrants lived in Santa Fe County in 2019.
IMMIGRANT SHARES OF TOTAL POPULATION:
Santa Fe County
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
National Average
13.6%
11.1%
Population Growth in Santa Fe County 2014 2019
Immigrants
1.9% Overall population increase
9.1% Immigrant population decrease
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Overall Population
Immigrant Population
Mexico
Guatemala
El Salvador
Germany
Canada
62.3%
5.0%
4.3%
3.0%
2.3%
Other countries of origin: 23.1%
Countries of Origin in Santa Fe County
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Spending Power & Tax Contributions in Santa Fe County
$488.4M
$43.8M — State & Local Taxes Paid
$78.8M — Federal Taxes Paid
$365.9M
Immigrant households' total income
Immigrant spending power
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Contributions to Social Programs in Santa Fe County
$49.7M to Social Security in 2019
$13.2M to Medicare in 2019
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
The Median Age of the U.S. is Climbing
1970 1980 1990 2000 2014 2065*
28.1
32.9
35.3
37.7
* Projection Source: U.S. Census and Pew Research Center
U.S. MEDIAN AGE, 1970—2065*
Immigrants Are More Likely to be Working Age in Santa Fe County
12% 8% 4% 0 4% 8%
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
12%
83.1%
U.S.-BORN IMMIGRANTS
58.1%
Immigrants in Key Industries in Santa Fe County
The top five industries with the highest share of immigrant workers in 2019:
28.6%
27.1%
14.8%
14.5%
13.7%
Construction
Hospitality
Professional Services
General Services
Education
Immigrants living in Santa Fe County helped create or preserve…
800 local manufacturing jobs that would have otherwise been eliminated or moved elsewhere by 2019.
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
The number of STEM jobs is projected to increase by
10.5% Source: American Immigration Council, “Foreign-born STEM Workers in the United States,” June 2022.
between 2020 and 2030.
Science, Technology, Engineering, and Math (STEM)
Immigrants in the Labor Force in Santa Fe County
11.1%
OF THE TOTAL
POPULATION
15.0%
OF THE EMPLOYED
LABOR FORCE
8.7%
OF STEM
WORKERS
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Entrepreneurship in Santa Fe County
17.2%
OF IMMIGRANT
BUSINESS OWNERS
11.1%
OF TOTAL POPULATION
Immigrants are 15.2% of entrepreneurs in Santa Fe County and were 1.6% more likely to be an entrepreneur than their U.S.-born counterparts.
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
OF U.S.-BORN
BUSINESS OWNERS
16.9%
Fortune 500
More than
44% Of Fortune 500 companies were founded by immigrants or their children in 2023.
• 121 were founded by children of immigrants
• 103 were founded by immigrants
Source: American Immigration Council, ”New American Fortune 500 in 2023: The Largest American Companies and Their Immigrant Roots” (2023)..
U.S.-BORN
IMMIGRANTS
23.1%
Many immigrants in Santa Fe County have received a post-secondary education.
Educational Attainment in Santa Fe County
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Bachelor’s Degree
Advanced Degree
Share of the area’s population aged 25 or above that held…
19.1%
43.1% 21.1%
22.5% 12.0%
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
In fall 2021, international students contributed $2.6 million in economic contributions, and supported 11 jobs.
International Students in Santa Fe County
In 2019, 65.4% of immigrant households owned their home, compared to 71.4% of the U.S.-born, with a total property value of
$1.5B About 34.6% of immigrant households were renters, paying $26.0M in annual rent.
Immigrant households
Homeowners c Renters
Homeowners
Housing Wealth in Santa Fe County
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
was the average household size of immigrants in 2019.2.9
Naturalization in Santa Fe County
Share of immigrants that have naturalized
Share of non-citizens who are likely eligible to naturalize
5,600 Naturalized immigrants
3,000 Likely eligible for naturalization
Nationally, 15.9 percent of immigrants are likely eligible to naturalize.
Nationally, 48.7 percent of immigrants are naturalized citizens.
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
33.5%
18.3%
41.4%
Share of undocumented immigrants
Spending Power & Tax Contributions
Number of Undocumented
6,900
Household Income $128.8M
State & Local Taxes Paid $6.2M
Federal Taxes $7.5M
Total Spending Power $115.1M
Source: American Immigration Council, ”New Americans in Santa Fe County,” (2023); U.S. Census Bureau, American Community Survey (2019).
Undocumented Population in Santa Fe County
Research on the Economic Impact of Refugees in America
• Refugees have an entrepreneurship rate that outshines even that of other immigrants.
• Refugees contribute meaningfully to our economy as earners and taxpayers.
• While refugees receive assistance upon arriving in the United States, they see sharp income increases over time.
• Even more so than other immigrants, refugees take steps to lay down roots and build lives in America.
Source: American Immigration Council, "Starting Anew: The Economic Impact of Refugees in America,” June 2023.
Map the Impact
Included geographies:
• United States
• 50 states
• 435 Congressional districts
• 100 largest metro areas
• 3,000 counties www.maptheimpact.org
Resource: Gateways for Growth Website
Questions?
Asma Easa aeasa@immcouncil.org
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