RFP 27-09 Hawaii Tourism Destination Brand Marketing Oceania MMA

The Hawaii Tourism Authority is soliciting proposals for comprehensive destination brand marketing services for the Hawaiian Islands within the Oceania major market area, with primary emphasis on Australia and Aotearoa-New Zealand, under RFP 27-09, with proposals due August 17, 2026. The scope is limited to leisure travel marketing; Meetings, Conventions & Incentives (MCI) market segments are expressly excluded.

The contract spans three years (2027–2029). The Budget Plan Worksheet structures cost projections across five service categories: Consumer Travel, Trade Public Relations, Co-operative Program, Account Administration, and Other expenses. Contractors must submit staffing budgets, travel costs, and retainer fee projections by year.

All material developed under the contract becomes the property of the State of Hawaii as "works made for hire," with the State retaining exclusive copyright rights. The contractor must obtain necessary licenses, permits, and tax clearance certificates from the Hawaii Department of Taxation and Internal Revenue Service prior to commencing work and before receiving final payment. Hawaii Revised Statutes Chapter 103D governs the procurement framework, incorporating standard provisions for independent contractor status, nondiscrimination compliance, conflict of interest representations, termination rights, performance standards, modification and change order processes, audit rights, and records retention for a minimum of three years.

Contractors must submit a corporate resolution, activity measures worksheet, offeror checklist, proposal transmittal letter, standard qualifications questionnaire, contractor and subcontractor references, conflicts of interest disclosures and attestations, and any confidential information list. The RFP documents include attachment templates for budget planning, activity measurement, and partnership opportunities. No specific contract value is disclosed in the posted materials.