ATTACHMENT 10 Partnership Opportunities.docx

Attachment 10 is a partnership opportunities template document prepared by the Hawaii Tourism Authority for its Oceania major market area destination brand marketing RFP 27-09. The document provides a standardized worksheet for contractors to identify and document potential partnership opportunities across multiple activity categories including trade shows and events, familiarization trips, trade training, public relations, and consumer promotions and shows. The template requires contractors to specify the activity description, location, and cost to partner for each proposed partnership opportunity. Proposals for the three-year contract period (2027-2029) are due August 17, 2026, with the scope limited to leisure travel marketing services for the Australian and Aotearoa-New Zealand markets within the Oceania region.

The partnership opportunities template serves as a planning and measurement tool for contractors to demonstrate their ability to leverage third-party partnerships and industry relationships to enhance destination marketing efforts. No specific contract value is disclosed in the RFP materials, and pricing terms are to be structured according to the Budget Plan Worksheet, which organizes costs across five service categories: Consumer Travel, Trade Public Relations, Co-operative Program, Account Administration, and Other expenses. Contractors must provide detailed staffing budgets, travel cost projections, and retainer fee estimates by year. All materials developed under the contract become works made for hire owned exclusively by the State of Hawaii, and contractors must obtain necessary tax clearance certificates and licenses from the Hawaii Department of Taxation and Internal Revenue Service prior to commencing work and before receiving final payment.