HTA RFP 27 09 Oceania MMA Addendum 1 FINAL 072826.pdf

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Attached to
RFP 27-09 Hawaii Tourism Destination Brand Marketing Oceania MMA
Solicitation number
P27000079
Issued by
Hawaii

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RFP 27-09 Addendum 1 Summary

This is an Addendum to Request for Proposal 27-09 issued by the Hawaii Tourism Authority, a department under the State of Hawaii's Department of Business, Economic Development & Tourism. Addendum 1, dated July 28, 2026, provides updates to Section 1.9 Website References of the original RFP for Destination Brand Marketing Services for the Oceania Major Market Area. The addendum documents the migration of key resource materials to the HTA's newly launched website, with updated URLs provided for critical documents including the HTA Website portal, 2026 Hawaiian Islands Brand Guidelines, Maemae Toolkit, HTA Research resources, and Resident Sentiment Surveys. The original RFP solicits comprehensive destination brand marketing services focused on leisure travel marketing for the Australian and Aotearoa-New Zealand markets, with proposals due August 17, 2026, and a contract term spanning three years from 2027 through 2029.

The addendum does not introduce new substantive requirements or modify the pricing structure, set-asides, or funding terms of the original RFP. Applicants must reference the addendum in conjunction with the original RFP materials to ensure awareness of all website resource updates and related information. All material developed under the resulting contract will constitute works made for hire, with exclusive copyright rights retained by the State of Hawaii. Contractors must obtain required licenses, permits, and tax clearance certificates from the Hawaii Department of Taxation and the Internal Revenue Service prior to commencing work and before final payment authorization.

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Addendum Date: July 28, 2026

ADDENDUM 1 TO RFP NO. 27-09

for

HAWAII TOURISM DESTINATION BRAND MARKETING SERVICES

FOR THE OCEANIA MAJOR MARKET AREA

STATE OF HAWAI‘I

HAWAI‘I TOURISM AUTHORITY

DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT & TOURISM

This Addendum includes:

• RFP 27-09 Hawai‘i Tourism Destination Brand Marketing Services for the Oceania Major

Market Area updates to Section 1.9 Website References.

Note: A new version of the RFP is not forthcoming. All changes are documented in the Addendum(s).

Applicants must refer to the Addendum(s) to know of the changes.

1. RFP Section 1.9 Website References

HTA has launched its new website, and the following URLs have been updated accordingly:

HTA Website https://hta.hawaii.gov/

The Hawaiian Islands Brand Guidelines https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf

Maemae Toolkit: https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/

HTA Research https://hta.hawaii.gov/research/

HTA Resident Sentiment Surveys:

https://hta.hawaii.gov/research/evaluation-performance-measures/ https://hta.hawaii.gov/ https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/wp-content/uploads/2026/06/2026-thi-brand-guidelines-external-final.pdf https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/ https://hta.hawaii.gov/what-we-do/tools-resources/ma%CA%BBema%CA%BBe-toolkit/ https://hta.hawaii.gov/research/ https://hta.hawaii.gov/research/evaluation-performance-measures/ https://hta.hawaii.gov/research/evaluation-performance-measures/

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