RFP 16073 - Marketing Technology Services

The Oregon State Lottery has issued Request for Proposal (RFP) #16073 for Marketing Technology Services, seeking qualified vendors to provide comprehensive digital marketing and technology solutions for the Lottery, Marion County, and the City of Salem. The procurement seeks a vendor to deliver services including customer experience (CX), user experience (UX) and user interface (UI) design, digital tools development and integration, custom coding, website and mobile app management, digital strategy and planning, and analytics services. Key personnel requirements include a project manager, mobile app/software developer, web developer, and subject matter experts in customer experience, user experience, and accessibility. Proposers must demonstrate at least five similar completed projects within the past three years and provide detailed information about their organizational capabilities, staffing, and technical approach. The RFP evaluation will consider factors such as company profile, capability to deliver services, corporate cultural fit, value-added capabilities, and cost. Proposal submissions were originally due March 8, 2023, but were modified by Addendum 2 to March 3, 2023, at 4:00 PM PT, with the Lottery anticipating issuing an intent to award notice around April 13, 2023.

The RFP includes specific requirements for Certified Disadvantaged Business Enterprise (DBE) participation, mandating that proposers develop a COBID Certified Disadvantaged Business Outreach Plan to solicit minority-owned, woman-owned, service-disabled veteran-owned, and emerging small businesses for potential subcontracting opportunities. While no incumbent vendor is explicitly identified, the Lottery will allow proposers to perform tasks outside the United States, including from countries like India and Canada. Proposers must complete extensive disclosure forms, including personal and employee disclosure documents, and submit an IT Security Questionnaire (CAIQ v3.1) to demonstrate their security capabilities. The RFP does not specify a precise contract value or budget range, but indicates an initial contract term with potential five-year extension options. Vendors must provide hourly rates for key personnel, a blended hourly rate, and a proposed monthly retainer for ongoing website and mobile app maintenance and enhancement services, with the total cost proposal comprising these elements.