Request for Proposal (RFP): Wedding and Special Event Venue Marketing Services
Closed State & local contract opportunity Posted
- Solicitation number
- 06
- State
- Michigan
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC codes
- Point of contact
-
- Melanie Thume mthume@gladwincounty-mi.gov (989) 426-4821
Opportunity details come from bidnetdirect.com. Updated .
About this opportunity
Gladwin County Recreational Area has issued a Request for Proposal (RFP) for Wedding and Special Event Venue Marketing Services, seeking an experienced marketing agency to develop and execute a comprehensive marketing strategy. The procurement focuses on increasing venue visibility, attracting new clients, and enhancing brand presence for a rustic 160-acre wedding venue capable of hosting 200 guests. Key deliverables include brand development and positioning, digital marketing services, content and creative development, lead generation and conversion strategies, and public relations initiatives. Specific requirements encompass website design/optimization, search engine optimization, pay-per-click advertising, social media marketing across multiple platforms, content creation, photographic and video production, promotional materials development, and email marketing campaigns. The RFP establishes evaluation criteria centered on agency experience in wedding venue marketing, creativity, cost-effectiveness, brand understanding, and ability to meet project deadlines. Proposals must be submitted electronically to Melanie Thume at MThume@gladwincounty-mi.gov by the submission deadline of September 9, 2025.
While the RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises, it appears open to qualified marketing agencies with demonstrable experience in venue marketing. The document indicates that proposals should include a comprehensive company overview, case studies, proposed methodology, project timeline, budget, references, and team biographical information. The Gladwin County Recreation Area reserves the right to accept or reject any proposal and may invite selected agencies for interviews or presentations. Although no specific budget range is provided, the RFP suggests a comprehensive marketing engagement with potential ongoing partnership opportunities. Proposals submitted will become the property of the Recreation Area upon submission, indicating a thorough and competitive selection process for identifying the most suitable marketing partner to elevate the venue's brand and client attraction strategies.
Opportunity text
Request for Proposal (RFP): Wedding and Special Event Venue Marketing Services Issue Date: 08/12/2025 Submission Deadline: 09/09/2025 Introduction Gladwin County Recreational Area is seeking proposals from experienced marketing agencies to develop and execute a comprehensive marketing strategy that increases visibility, attracts new clients, and enhances the overall brand presence of our wedding venue. Our goal is to position Gladwin County Recreational Area as a premier wedding and special event destination in the County of Gladwin. About Us Provide a brief description of your venue, including: • Welcome to the County of Gladwin Recreation Area, a charming rustic wedding venue for 200 guests where warmth, character, and authenticity come together to create unforgettable moments. Address 1365 Shaw Rd Gladwin, Mi 48624 nestled amidst nature's beauty, our venue boasts cozy wooden beams, vintage accents, and a welcoming atmosphere that feels like home set within a 160-acre county park. At the heart of our space is a fully equipped inspired kitchen- perfect for crafting delicious, home-style cuisine that adds a personal touch to your celebration. Whether you're planning an intimate gathering or a lively festivity, our venue offers relaxed yet elegant settings to celebrate your story. Scope of Work The selected agency will be responsible for: 1. Brand Development & Positioning o Create brand messaging o Creating a compelling value proposition 2. Digital Marketing o Website design or optimization o Search engine optimization (SEO) o Pay-per-click (PPC) advertising o Social media marketing (Facebook, Instagram, Pinterest, TikTok) o Content creation (blogs, videos, photo shoots) 3. Content & Creative Development o Photographic and video content production o Promotional materials (brochures, flyers, email templates) 4. Lead Generation & Conversion o Implementing booking funds o Email marketing campaigns o Analytics and reporting 5. Public Relations & Partnerships o Collaborations with wedding planners, vendors o Media outreach and press releases 6. Event & Promotional Campaigns o Hosting open house events o Special promotions and seasonal campaigns Proposal Requirements Interested agencies should include the following in their proposal: • Company overview and relevant experience • Case studies of similar projects • Proposed approach and methodology • Project timeline and milestones • Detailed budget and fee structure • References from past clients • Team bios and key personnel involved Evaluation Criteria Proposals will be evaluated based on: • Experience and proven success in wedding venue marketing • Creativity and strategic approach • Cost-effectiveness • Understanding of our brand and target market • Ability to meet deadlines
Files
| File | Type | Posted |
|---|---|---|
| Gladwin_County_Recreation_Area_RFP.pdf |
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