Gladwin_County_Recreation_Area_RFP.pdf
PDF 143 KB Posted
- Solicitation number
- 06
- Issued by
- Gogebic County, Michigan
About this file
The document is a Request for Proposal (RFP) issued by Gladwin County Recreational Area seeking marketing services for their wedding and special event venue. The RFP aims to hire a marketing agency to develop and execute a comprehensive marketing strategy to increase venue visibility, attract new clients, and enhance brand presence. The proposal requires agencies to submit detailed plans covering brand development, digital marketing, content creation, lead generation, public relations, and promotional campaigns. The submission deadline is 09/09/2025, with proposals to be emailed to Melanie Thume at MThume@gladwincounty-mi.gov.
The venue is a rustic wedding location situated on 160 acres in Gladwin, Michigan, capable of hosting up to 200 guests. The RFP outlines specific evaluation criteria including experience in wedding venue marketing, creativity, cost-effectiveness, brand understanding, and deadline adherence. Interested agencies must provide a comprehensive proposal including company overview, case studies, proposed methodology, project timeline, budget, references, and team bios. The Gladwin County Recreation Area reserves the right to accept or reject any proposal and may invite selected agencies for interviews or presentations. Proposals will become the property of the Recreation Area upon submission.
View the file
On GovTribe
Work with this file
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
Request for Proposal (RFP): Wedding and Special Event Venue Marketing Services
Issue Date: 08/12/2025 Submission Deadline: 09/09/2025
Introduction
Gladwin County Recreational Area is seeking proposals from experienced marketing agencies to develop and execute a comprehensive marketing strategy that increases visibility, attracts new clients, and enhances the overall brand presence of our wedding venue. Our goal is to position Gladwin County Recreational Area as a premier wedding and special event destination in the County of Gladwin.
About Us
Provide a brief description of your venue, including:
• Welcome to the County of Gladwin Recreation Area, a charming rustic wedding venue for 200 guests where warmth, character, and authenticity come together to create unforgettable moments. Address 1365 Shaw Rd Gladwin, Mi 48624 nestled amidst nature’s beauty, our venue boasts cozy wooden beams, vintage accents, and a welcoming atmosphere that feels like home set within a 160-acre county park. At the heart of our space is a fully equipped inspired kitchen- perfect for crafting delicious, home-style cuisine that adds a personal touch to your celebration. Whether you’re planning an intimate gathering or a lively festivity, our venue offers relaxed yet elegant settings to celebrate your story.
Scope of Work
The selected agency will be responsible for:
1. Brand Development & Positioning o Create brand messaging o Creating a compelling value proposition
2. Digital Marketing o Website design or optimization o Search engine optimization (SEO) o Pay-per-click (PPC) advertising o Social media marketing (Facebook, Instagram, Pinterest, TikTok) o Content creation (blogs, videos, photo shoots)
3. Content & Creative Development o Photographic and video content production o Promotional materials (brochures, flyers, email templates)
4. Lead Generation & Conversion o Implementing booking funds o Email marketing campaigns o Analytics and reporting
5. Public Relations & Partnerships o Collaborations with wedding planners, vendors o Media outreach and press releases
6. Event & Promotional Campaigns o Hosting open house events o Special promotions and seasonal campaigns
Proposal Requirements
Interested agencies should include the following in their proposal:
• Company overview and relevant experience
• Case studies of similar projects
• Proposed approach and methodology
• Project timeline and milestones
• Detailed budget and fee structure
• References from past clients
• Team bios and key personnel involved
Evaluation Criteria
Proposals will be evaluated based on:
• Experience and proven success in wedding venue marketing
• Creativity and strategic approach
• Cost-effectiveness
• Understanding of our brand and target market
• Ability to meet deadlines
Submission Instructions
Please submit your proposal via email to Melanie Thume at MThume@gladwincounty-mi.gov by 09/09/2025. For questions or additional information, Melanie Thume 989-426-4821 or Mthume@Gladwincounty-mi.gov.
Additional Information
• The selected agency may be invited for an interview or presentation.
• Gladwin County Recreation Area reserves the right to accept or reject any proposal.
• All submitted materials become the property of Gladwin County Recreation Area.
Thank you for your interest in partnering with us to elevate Gladwin County recreation Area's presence in the wedding and special event industry. We look forward to your proposals!
File details come from the government source that posted it. Updated .