PUR7776_ Primafruit LTD.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: Primafruit Limited

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 61

Date posted: 08/24/2026 Last day for receipt of information: 09/15/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171603 - Publicity and marketing advisory service

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fresh From

Florida” brand through its grocery retailer marketing partnership with Primafruit Limited.

Promotional activities will include featuring the "Fresh From Florida" logo on in store, print, and digital marketing materials and promotions; publishing in store magazine features and recipes highlighting Florida produce and displaying the "Fresh From Florida" logo; conducting a promotional campaign offering Florida fruits at a discounted price in Waitrose stores; providing sales data for Florida products in Waitrose stores during and prior to the promotional period to

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

demonstrate sales lift results; providing photographs of Florida fruits displayed in store during the promotional period; and enhancing search optimization and publishing recipes featuring

Florida fruits on the Waitrose online shopping platform during the promotional period.

Intended Single Source:

Primafruit Limited

Estimated Dollar Amount:

Approximate Contract Amount: $35,000.00

Approximate Contract Amount up to: $50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Primafruit Limited is the sole distributor of fresh fruits to Waitrose Supermarkets in the United

Kingdom. Primafruit is a leading name in the fresh produce industry, specializing in the sourcing and supply of fresh fruit to the United Kingdom grocery retail market. Primafruit operates as a wholesale fruit supplier, working with a global network of growers to source fruits such as bananas, berries, grapes, citrus, stone fruit, melons, and exotic varieties. As the sole distributor of fresh fruits to Waitrose stores, they are the only known vendor able to:

1. Supply Waitrose stores in the United Kingdom with fresh fruits from Florida.

2. Plan and execute an in-store and online promotion of Florida fruits for Waitrose stores.

3. Design, publish, and print features of Florida fruits, using the "Fresh From Florida" logo, in

Waitrose's in-store magazine and other printed materials for distribution in-store.

4. Collaborate with Waitrose to provide sales data for Florida fruits during and prior to the promotion.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Jonathan McDaniel, Development Representative II, International Trade and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.