Presidential Election Voter Outreach Campaign

The City of Green Bay, in collaboration with the five largest municipalities in Wisconsin, is seeking a public affairs firm to develop and execute a non-partisan voter engagement program for the November 3, 2020 Presidential Election. The procurement is a Request for Proposal (RFP) targeting a comprehensive voter outreach campaign designed to inform approximately 71,000 eligible voters about changes in voting procedures due to the COVID-19 pandemic. Key deliverables include developing multi-media communication strategies using direct mail, radio, and public service announcements to encourage absentee voting, provide voter registration information, and deliver instructions for successful ballot completion. The evaluation criteria will assess proposals based on organizational capabilities (30 points), staff qualifications (25 points), proposal requirements (15 points), pricing (20 points), and references (10 points). Proposal submissions were due on September 11, 2020, at 2:00 PM CST, with questions accepted until September 4, 2020. The selected vendor must interface daily with City staff and complete a wrap-up meeting by November 4, 2020.

The RFP does not specify specific set-aside designations for disadvantaged enterprises. Vendors must have been in the public affairs business for at least five years and provide three references from similar voter engagement projects completed during the previous Presidential election cycle with comparable-sized organizations. Successful bidders are required to maintain comprehensive insurance coverage, including $1,000,000 in general liability, $1,000,000 in automobile liability, and statutory workers' compensation insurance, with the City listed as an additional insured. The project is funded through a grant from the Center for Tech and Civic Life, supporting safe election procedures during the pandemic. While no specific contract value is mentioned, the City does not guarantee a minimum purchase amount and reserves the right to negotiate contract terms with the selected vendor. Proposals were to be submitted with one original and three copies, plus an electronic version, to the City of Green Bay Purchasing Department.